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The Persuader
My personal blog, started in 2006. No paid or guest posts, no link sales.
Posts tagged ‘2001’
25.06.2021
When I was in NYC in the summer of 2001, I stood at a Lower Manhattan bakery trying to order a cream cheese bagel for a friend of mine. The proprietor was busy making something. After close to five minutesâ waiting the counter, I asked if I could be served. His response: âYou want to fight me?â My sense is that cream cheese bagels have upset Americans for decades. This is merely part of the trend.

Note: I am not sure if the words cream and cheese mean the same thing there.
Poking around the bowels of Facebook, I found this. Apparently I had invited some contacts to join Facebook. It’s probably time to delete them, since they were smart enough not to respond.

I’ve no desire to allow them to create shadow profiles, because of something I did in 2007â8 before I knew shadow profiles even existed. Luckily I do not have Messenger, though I believe I briefly downloaded it in 2012 before deleting it soon after. I must have been careful to not let it import any contacts.
Tags: 2001, 2007, 2008, 2012, 2021, culture, Facebook, Florida, Manhattan, Miami, New York, NY, privacy, Twitter, USA Posted in culture, USA | No Comments »
05.02.2021

Last night, I uploaded a revised website for JY&A Consulting (jya.co), which I wrote and coded. Amanda came up with a lot of the good ideas for itâit was important to get her feedback precisely because she isnât in the industry, and I could then include people who might be looking to start a new venture while working from home among potential clients.
Publishing and fonts aside, it was branding that Iâm formally trained in, other than law, and since we started, Iâve worked with a number of wonderful colleagues from around the world as my âA teamâ in this sector. When I started redoing the site, and getting a few logos for the home page, I remembered a few of the old clients whose brands I had worked on. There are a select few, too, that Iâm never allowed to mention, or even hint at. Câest la vie.
There are still areas to play with (such as mobile optimization)âno new website is a fait accompli on day oneâand things I need to check with colleagues, but by and large what appears there is the look I want for 2021. And hereâs the most compelling reason for doing the update: the old site dated from 2012.
It was just one of those things: if workâs ticking along, then do you need to redo the site? But as we started a new decade, the old site looked like a relic. Twenty twelve was a long time ago: it was the year we were worried that the Mayans were right and their calendar ran out (the biggest doomsday prediction since Y2K?); that some Americans thought that Mitt Romney would be too right-wing for their country as he went up against Barack Obamaâwho said same-sex marriage should be legal that yearâin their presidential election; and Prince Harry, the party animal version, was stripping in Las Vegas.
It was designed when we still didnât want to scroll down a web page, when cellphones werenât the main tool to browse web pages with, and we filled it up with smart information, because we figured the people whoâd hire us wanted as much depth as we could reasonably show off on a site. We even had a Javascript slider animation on the home page, images fading into others, showing the work we had done.
Times have changed. A lot of what we can offer, we could express more succinctly. People seem to want greater simplicity on websites. We can have taller pages because scrolling is normal. As a trend, websites seem to have bigger type to accommodate browsing on smaller devices (having said that, every time we look at doing mobile versions of sites, as we did in the early 2000s, new technology came along to render them obsolete)âall while print magazines seem to have shrunk their body type! And we may as well show off, like so many others, that weâve appeared in The New York Times and CNNâplaces where Iâve been quoted as a brand guy and not the publisher of Lucire.
But, most importantly, we took a market orientation to the website: it wasnât developed to show off what we thought was important, but what a customer might think is important.
The old headingsââHumanistic branding and CSRâ, âBranding and the lawâ (the pages are still there, but unlinked from the main site)âmight show why weâre different, but theyâre not necessarily the reasons people might come to hire us. They still canâbut we do heaps of other stuff, too.
I might love that photo of me with the Medinge Group at la SorbonneâCELSA, but Iâm betting the majority of customers will ask, âWho cares?â or âHow does this impact on my work?â
As consumer requirements change, Iâm sure weâll have pages from today that seem irrelevant, in which case weâll have to get on to changing them as soon as possible, rather than wait nine years.
Looking back over the years, the brand consulting site has had quite a few iterations on the web. While I still have all these files offline, it was quicker to look at the Internet Archive, discovering an early incarnation in 1997 that was, looking back now, lacking. But some of our lessons in print were adoptedâpeople once thought our ability to bring in a print ĂŠsthetic was one of our skillsâand that helped it look reasonably smart in a late 1990s context, especially with some of the limited software we had.

The next version of the site is from the early 2000s, and at this point, the websiteâs design was based around our offline collateral, including our customer report documents, which used big blocks of colour. The Archive.org example I took was from 2003, but the look may have dĂ©buted in 2001. Note that the screen wouldnât have been as wide as a modern computerâs, so the text wouldnât have been in columns as wide as the ones in the illustration. Browsers also had margins built in.

We really did keep this till 2012, with updates to the news items, as far as I can make outâit looks like 2021 wasnât the first time I left things untouched for so long. But it got us work. In 2012, I thought I was so smart doing the table in the top menu, and you didnât need to scroll. And this incarnation probably got us less work.

Thereâs still a lot of satisfaction knowing that youâve coded your own site, and not relied on Wordpress or Wix. Being your own client has its advantages in terms of evolving the site and figuring out where everything goes. Itâs not perfect but thereâs little errant code here; everythingâs used to get that page appearing on the site, and hopefully you all enjoy the browsing experience. At least itâs no longer stuck in the early 2010s and hopefully makes it clearer about what we do. Your feedback, especially around the suitability of our offerings, is very welcome.
Tags: 1990s, 1997, 2000s, 2001, 2003, 2010s, 2012, 2020s, 2021, Aotearoa, branding, design, entrepreneurship, history, Internet Archive, JY&A Consulting, market orientation, Medinge Group, New Zealand, trend, trends, web design Posted in business, design, internet, marketing, New Zealand, technology, Wellington | 2 Comments »
06.04.2019

Asus
One beauty to having new tech, even if it stretched my budget, is how my use of the desktop and laptop computers is more efficient. I donât just mean the speed and stability (since the previous computers were both Windows 7 machines that had been upgraded to 10) but the way I use the programs on them.
Some things are constant: Iâll happily edit fonts or magazines on both since theyâre both equipped with the same software. Itâs now a breeze to copy everything from one machine on to a portable hard drive running USB 3 and putting it all on the other machine. While I can copy them on to a network, this hardware-based method is still faster.
But where things have really changed are with email. Iâve never seen the benefits of having email on the cloud, especially with how a company can unilaterally take everything away from you. Google is notorious for thisâlast week I saw many complaints about a service they have removedâso Iâve never seen the problem about having an email client, into which you download your messages.
Since the end of the last century, I archive old emails on to an optical disc, initially CD-ROMs, later DVD-ROMs. I keep roughly a year on a computer at any given time. It’s sufficient for over 99 per cent of cases.
When I first started travelling with a laptop in 2001, at a time when I would be the only passenger at the airport gate looking at a device (the reverse is now true: everyone but me is on one), I used to take my email with me. All the email folders from my desktop machine would be duplicated, and I would use Eudora on the laptop for the next weeks. I could queue up replies and connect via AT&T Global, dialling up using a local phone number. When I got back to Wellington, I would copy the email folders back on to the desktop. There would be some conflicts with filenames and embedded files, but overall this was how I lived, as a business person, for a long time.
A few years ago, with VNC software getting reasonably good and with wifi (or ethernet) fairly prevalent in the places I travelled to, I began skipping this step. I would simply use VNC to link back home and email would stay on the desktop. This would save considerable time copying the email folders each way. Oftentimes, with the fast internet at the office, it would actually be quicker doing things using a remote desktop.
But in 2019, it turns out that going back to my 2001 method is very reliable. USB 3 is that much faster so copying files is a breeze. On a recent trip I put everything on to my laptopânow big enough to carry it all, with a 1 Tbyte hard drive next to its 240 Gbyte SSDâand only used VNC to grab files I didnât have with me. Copying it all back upon my return took very little time. Because the copying is so comprehensive, I donât wind up with filename conflicts. I happily queue up emails till I’m around an internet signal or connection again, just as I did nearly two decades ago. It’s proved really productive and on Saturdays I have been known to pop in to Sierra CafĂ© in town and tap away some personal messages.
It would be highly unfortunate if the laptop was stolen, and I havenât got into the practice of backing everything up while travelling just yet. Obviously Iâll have to work this in as part of the routine on longer trips, and it could eat up more time than I think. At least with the VNC way, the desktop computer was set up to make back-ups, and I havenât done that with the laptop since itâs not always connected.
Tags: 2001, 2019, Asus, computing, email, Eudora, history, Microsoft Windows, travel Posted in business, internet, New Zealand, technology, Wellington | No Comments »
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