On to more positive things. Earlier this year, Luxlife got in touch with us, to say Lucire had been shortlisted for their awards. It was later confirmed that we had become their ‘Most Pioneering Online Fashion Magazine 2022’, which I was very happy about—especially as we started 25 years ago.
The judges did know of our UNEP partnership, and the fact we had diversified into print in 2004 (and kept that going in different countries). These points differentiate us from pretty much every fashion magazine. The fact family (namely my father) helped keep things going even during the toughest times, including the GFC, also distinguishes us—and a lot of this success is down to him.
I was also stoked to see my interview with Komoneed go online. Komoneed is an online community providing global and local knowledge on sustainability, while avoiding false and unfounded information. You can even read it in German, and I had to clarify to a few people that no, I’m not fluent—this was thanks to Komoneed’s translators. The Aston Martin is also not mine—this was a press car from 2007, but I said to Komoneed they could pick whatever photos they wanted from our photo gallery. In fact, I’m still very proud of the story I wrote on the car 15 years ago.