I noted in the new Autocade Year of Cars that the French faltered in China because the Chinese marques no longer need them, especially when they are churning out superior product. They have no use for French cachet, especially as the brands edge upmarket. You’ve got the HIMA collective from Huawei, all with luxury marques, […]
Read More… from We’ll all soon know luxury Chinese car brands
A nice way to conclude 2024: my name in a real article by a real journalist with quotations attributed to me that are actually by me. I’m so grateful to Tejashee Kashyap and Luxury Facts for interviewing me and my friend Dr Cristián Saracco, and to our friend Philippe Mihailovich for connecting Tejashee and me […]
Read More… from Luxury Facts on the Jaguar rebrand (featuring Cristián Saracco and me)
Originally published on my friend and international branding guru Stanley Moss’s blogs, What Is a Brand? and Endless Road, as he requested this piece. Jaguar Land Rover announced some time back that it didn’t see Land Rover as a brand any more. It would rather we think of Defender and Discovery as brands, […]
On to more positive things. Earlier this year, Luxlife got in touch with us, to say Lucire had been shortlisted for their awards. It was later confirmed that we had become their ‘Most Pioneering Online Fashion Magazine 2022’, which I was very happy about—especially as we started 25 years ago. The judges did know […]
Read More… from One award, one interview—positive publicity for May–June 2022
Geoffroy de la Bourdonnaye of Chloé believes the mainland Chinese market is moving toward more understated luxury. I believe there’ll always be a mixture. The understated buyer is emerging probably because of saturation by more extrovert brands—and often, buyers want to get something different, rather than conform. And the top-end luxury brands have […]
Read More… from Chloé chief sees China moving to more understated luxury—or is it?
Volvo has announced that it will build a plant in China, and seeks approval for a second, in what it calls its second home market. It was inevitable, though for the long-term survival of the brand, it’s not a bad idea. Through Geely’s acquisition, it can potentially leapfrog other foreign car brands inside […]