There’s a lot of where advertising, marketing and tech have gone wrong on this blog, so what’s the right thing to do when you’re trying to sell your product? There’s the basic stuff we need to answer. We want people to buy our product, to solve a certain need, and they will do so because […]
Tag: press coverage
Lucire receives second honour from Luxlife; Autocade reaches 41 million page views
Two items of good news on the digital end: Luxlife has named Lucire its best digital fashion magazine as part of its Style and Apparel Awards 2024; and Autocade, buoyed by some positive press coverage in Octane for our Year of Cars 2025, has reached the 41 million page-view milestone in just two months. The […]
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You never know where your interests will take you
A seven-year-old needs to figure this out: what would the Ford Escort Popular Plus be priced at if were assembled in Aotearoa? Amanda and I were chatting about prodigies. Some young people are amazing, doing uni classes at intermediate or high-school age, or playing piano like Mozart, and while not all of us have […]
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One award, one interview—positive publicity for May–June 2022
On to more positive things. Earlier this year, Luxlife got in touch with us, to say Lucire had been shortlisted for their awards. It was later confirmed that we had become their ‘Most Pioneering Online Fashion Magazine 2022’, which I was very happy about—especially as we started 25 years ago. The judges did know […]
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