A bit of a clear-out of a downloads’ folder on my computer. This has been sitting there since 2016 and I’ve no idea of its origins, but let’s say that Americans do understand irony and whomever claimed otherwise was wrong.
This was from The New York Times in the early 2000s. Dave Barboza interviewed me for it, but it seems my quotations didn’t make it into the final story.
Finally, these Doyle Dane Bernbach ads for the Volkswagen Käfer were there, too. These deserve an airing whenever they are spotted, as they are true advertising classics. Humility as an advertising concept: novel! Even today, when the default is to brag about product attributes.