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The Persuader
My personal blog, started in 2006. No paid or guest posts, no link sales.
Posts tagged ‘NY’
01.01.2023
Here are January 2023âs imagesâaides-mĂ©moires, photos of interest, and miscellaneous items. I append to this gallery through the month.
Notes
Rosa ClarĂĄ image, added as I was archiving files from the third quarter of 2021.
The Claudia Schiffer Rolling Stone cover came to mind recentlyâI believe it was commended in 1991 by the Society of Publication Designers, which I was a member of.
I looked at a few more risquĂ©, but mainstream, covers to see what is appropriate, since the Lucire issue 46 cover was one of our more revealing though most glamorous ones in years. Vanity Fair and Women’s Health were useful US cases.
Lucire 46 cover for our 25th anniversary: hotographed by Lindsay Adler, styled by Cannon, make-up by Joanne Gair, and hair by Linh Nguyen. Gown by the Danes; earrings by Erickson Beamon at Showroom Seven; and modelled by Rachel Hilbert.
Tags: 1961, 1970s, 1975, 1980s, 1989, 1990, 1990s, 2009, 2017, 2021, 2022, 2023, actress, advertisement, advertising, Australia, Bertone, BL, BMW, British Leyland, Cannon, car, cartography, celebrity, China, CondĂ© Nast, Croatia, design, Elle, Ellen von Unwerth, fashion, film, Frankfurt, Germany, Giorgetto Giugiaro, Google, humour, Italy, Joanne Gair, JY&A Media, Lindsay Adler, Linh Nguyen, Lucire, magazine, magazine design, magazines, Mastodon, Mini, modelling, New York, Nissan, NY, photography, publishing, science, signage, Society of Publication Designers, Spain, supermodel, TV, UK, USA, Vogue Posted in China, design, gallery, humour, media, publishing, UK, USA | No Comments »
24.08.2022
Nine days since the first DMCA notice was lobbed against us, the saga has finally reached the powers-that-be at Hearst SL.
And once it did, things began happening quickly. Iâve heard from their head of legal, and what heâs outlined to me seems like a good resolution to the whole saga.
He tells me some changes have been made to Red Points Solution SLâs processes, which I think is a good outcome if it saves others the grief of what Iâve had to deal withâespecially while contending with publishing deadlines and the day-to-day running of a company. It was a bigger distraction than I would have liked to admit.
In a gesture of goodwill, I offered to set to private the two stories we published on the Lucire website over the whole affair.
I suggested to him that I update everyone here, since you might have thought that the disappearance of the two articles was down to Red Points!
I shudder to think what would have happened if I didnât have contact email addresses for senior VPs at Hearst Communications, Inc. or former Lucire team members who wound up working for Hearst. Or how someone without a legal background specializing in IP would have felt. Not everyone would be in this position.
Itâs still concerning to me that Google continues to state that results have been removed in site searches for us, and for the topics those articles covered. Basically, theyâre saying weâre thieves, and I donât think thatâs fair dinkum. As Google works at a glacial pace, I assume the notices will eventually disappear once they receive Red Pointsâ withdrawals.
Iâve also received an apology from Red Pointsâ CMO. The gentlemanly thing to do is to accept it. It will be interesting to see how long it takes for Google to stop saying we stole stuff.
Tags: 2022, business, copyright, DMCA, fraud, Google, Hearst, JY&A Media, law, Lucire, New York, NY, publishing, Spain, USA Posted in business, internet, media, New Zealand, publishing, technology, USA | No Comments »
19.08.2022
Still nothing from the Spanish outpost of Hearst or from Red Points Solution SL on their false accusation against Lucire, so tonight I contacted one of the Hearst VPs in New Yorkâas they’ll more likely understand where we’re coming from. Whenever there’s been a copyright matter, Americans tend to respond quickly, faster than Europeans or the Britishâexcept for Big Tech, natch. Those folks you need to threaten. It’s frustrating to continue seeing a DMCA notice when we do a site: search on Google, one that isn’t warranted. I’ve found a senior enough VPâI’ve been around long enough to know who’s whoâwho I think would get it.
Further investigation shows Red Points being named as defendant in quite a few casesâand they’re just the ones that the search engines have picked up. Who knows how many others aren’t put online or are worthy enough of being reported on?
I’d be extremely wary of a company whose technology appears to be very unreliable, if our case is any indication, and exposing their clients to lawsuits. I see from the Google complaint only two sites have fallen foul to their specious claimsâand you have to ask why not every single article written about Valentina Sampaio being named Armani Beautyâs newest ambassador? Were we picked out because they felt we were small enough to be picked on and that we wouldn’t fight back? And why would they risk claiming not only our original content as their client’s, but the work of L’OrĂ©alâa major Hearst advertiserâtoo? It’s potentially destructive for Hearst and harms its relationship with an advertiser.
They’ve picked on the wrong peopleâespecially a magazine that is known to some people inside Hearst.
I was curious to see what part of the Spanish web I had accessed in the last year. Answer: not a lot. More in the last day or so looking up Hearst’s Spanish outpost.

Tags: 2022, copyright, copyright law, DMCA, Google, Hearst, New York, NY, Spain, technology, USA, World Wide Web Posted in business, internet, media, publishing, technology, USA | No Comments »
11.10.2021

For once, you didnât need me to point out the unethical happenings of Facebook, Inc. when the mainstream media actually cared.
First we had the Murdoch Press run âThe Facebook Filesâ in The Wall Street Journal, which I heard about from the incomparable and insightful Bob Hoffman on the 26th ult. The WSJ begins:
Facebook Inc. knows, in acute detail, that its platforms are riddled with flaws that cause harm, often in ways only the company fully understands. That is the central finding of a Wall Street Journal series, based on a review of internal Facebook documents, including research reports, online employee discussions and drafts of presentations to senior management.
Time and again, the documents show, Facebookâs researchers have identified the platformâs ill effects. Time and again, despite congressional hearings, its own pledges and numerous media exposĂ©s, the company didnât fix them. The documents offer perhaps the clearest picture thus far of how broadly Facebookâs problems are known inside the company, up to the chief executive himself.
Other exposĂ©s include the fact that Facebook âshields millions of VIPs from the companyâs normal enforcement ⊠Many abuse the privilege, posting material including harassment and incitement to violence that would typically lead to sanctions.â I guess promoting human trafficking and genocide falls into this protected category as well, which goes to show Iâve been doing Facebook wrong all these yearsâno wonder Lucire got kicked off for a week.
They also know Instagram is toxic, that they promote interaction and who cares if itâs harmful content(?), that the company does little when porn, organ-selling, state suppression, racism, human trafficking, and inciting violence, and itâs a big medium for anti-vaccination content. More has been added to âThe Facebook Filesâ since I was sent the link in Bobâs newsletter, including news of the whistleblower, Frances Haugen, who was anonymous at the time.
Haugen also went on 60 Minutes, garnering headlines for a day, but as I told one friend, with the opportunity to use two diphthongs in a word:
Slide through as usual. Mark and Sheryl control the show, have a lot of shares, and think they will weather it as they always did. Mark will continue to ignore subpĆnĂŠ. The US government will continue to lack cohones since candidates on both sides are suckered into believing that Facebook really has as many users as it claims.
And yes, we got Lucireâs Instagram back, and I am happyâfor the sake of our crew and everyone who has ever created for us. The response from Facebook is full of the usual bollocks, which is no surprise. I wrote on the Lucire website:
Their email states, inter alia, âYou canât attempt to create accounts or access or collect information in unauthorized ways. This includes creating accounts or collecting information in an automated way without our express permission. And based on your accountâs recent activity, our systems have detected behavior that violates one or more of our policies.â
It is nonsense, of course, since thereâs absolutely no proof. Weâve asked Facebook to furnish it to us, including the alleged activity and the IP address that it came from.
What information was allegedly collected? What was automated?
All I can think of is that I have accessed Instagram on the desktop. Oh well, Iâll just stop using it. Or that a couple of the team were online at the same time. With that in mind, fashion editor Sopheak Seng now alone has the keys and thatâs good enough for me. Instagram interaction: down again for the 2021â2 year then.
I havenât posted much on the Facebook issues since there were far more important things to do, namely getting the Lucire template working for the Wordpress (news) section of the site. Now itâs pretty much done, Iâm quite happy with it, though I wish the server load were lighter.
Tags: 2021, CBS, Facebook, Frances Haugen, Instagram, JY&A Media, Lucire, mainstream media, media, Murdoch Press, New York, NY, The Wall Street Journal, USA, Wordpress Posted in culture, design, internet, media, New Zealand, publishing, technology, USA | 2 Comments »
25.06.2021
When I was in NYC in the summer of 2001, I stood at a Lower Manhattan bakery trying to order a cream cheese bagel for a friend of mine. The proprietor was busy making something. After close to five minutesâ waiting the counter, I asked if I could be served. His response: âYou want to fight me?â My sense is that cream cheese bagels have upset Americans for decades. This is merely part of the trend.

Note: I am not sure if the words cream and cheese mean the same thing there.
Poking around the bowels of Facebook, I found this. Apparently I had invited some contacts to join Facebook. It’s probably time to delete them, since they were smart enough not to respond.

I’ve no desire to allow them to create shadow profiles, because of something I did in 2007â8 before I knew shadow profiles even existed. Luckily I do not have Messenger, though I believe I briefly downloaded it in 2012 before deleting it soon after. I must have been careful to not let it import any contacts.
Tags: 2001, 2007, 2008, 2012, 2021, culture, Facebook, Florida, Manhattan, Miami, New York, NY, privacy, Twitter, USA Posted in culture, USA | No Comments »
12.03.2019

The latest model to appear on Autocade today: the Mazda CX-30.
Itâs March, which means Autocade has had another birthday. Eleven years ago, I started a car encyclopĂŠdia using Mediawiki software, and itâs since grown to 3,600 model entries. The story has been told elsewhere on this blog. What I hadnât realized till today was that Autocadeâs birthday and the World Wide Webâs take place within days of each other.
The inventor of the web, Sir Tim Berners-Lee, still believes that it can be used as a force for good, which is what many of us hoped for when we began surfing in the 1990s. I still remember using Netscape 1·2 (actually, I even remember using 1·1 on computers that hadnât updated to the newer browser) and thinking that here was a global communicationsâ network that could bring us all together.
Autocade, and, of course, Lucire, were both set up to do good, and be a useful information resource to the public. Neither sought to divide in the way Facebook has; Google, which had so much promise in the late 1990s, has become a bias-confirmation machine that also pits ideologies against each other.
The web, which turns 30 this week, still has the capacity to do great things, and I can only hope that those of us still prepared to serve the many rather than the few in a positive way begin getting recognized for our efforts again.
For so many years I have championed transparency and integrity. People tell us that these are qualities they want. Yet people also tell surveys that Google is their second-favourite brand in the world, despite its endless betrayals of our trust, only apologizing after each privacy gaffe is exposed by the fourth estate.
Like Sir Tim, I hope we make it our business to seek out those who unite rather than divide, and give them some of our attention. At the very least I hope we do this out of our own self-preservation, understanding that we have more to gain by allowing information to flow and people to connect. When we shut ourselves off to opposing viewpoints, we are poorer for it. As I wrote before, American conservatives and liberals have common enemies in Big Tech censorship and big corporations practising tax avoidance, yet social networks highlight the squabbles between one right-wing philosophy and another right-wing philosophy. We New Zealanders cannot be smug with our largest two parties both eager to plunge forward into TPPA, and our present government having us bicker over capital gainsâ tax while leaving the big multinationals, who profit off New Zealanders greatly, paying little or no tax.
A more understanding dialogue, which the web actually affords us, is the first step in identifying what we have in common, and once you strip away the arguments that mainstream media and others drive, our differences are far fewer than we think.
Social media should be social rather than antisocial, and itâs almost Orwellian that they have this Newspeak name, doing the opposite to what their appellation suggests. The cat is out of the bag as far as Big Tech is concerned, but there are opportunities for smaller players to be places where people can chat. Shame itâs not Gab, which has taken a US-conservative bent at the expense of everything else, though they at least should be applauded for taking a stance against censorship. And my fear is that we will take what we have already learned on social mediaâto divide and to pile on those who disagreeâinto any new service. As I mentioned, Mastodon is presently fine, for the most part, because educated people are chatting among themselves. The less educated we are, the more likely we will take firm sides and shut our minds off to alternatives.
The answer is education: to make sure that we use this wonderful invention that Sir Tim has given us for free for some collective good. Perhaps this should form part of our childrenâs education in the 2010s and 2020s. That global dialogue can only be a good thing because we learn and grow together. And that there are pitfalls behind the biggest brands kids are already exposed toâwe know Google has school suites but they really need to know how the big G operates, as it actively finds ways to undermine their privacy.
The better armed our kids are, the more quickly theyâll see through the fog. The young people I know arenât even on Facebook other than its Messenger service. It brings me hope; but ideally Iâd like to see them make a conscious effort to choose their own services. Practise what we preach about favouring brands with authenticity, even if so many of us fail to seek them out ourselves.
Tags: 2010s, 2019, 2020s, Autocade, education, Facebook, film, Google, JY&A Media, Lucire, Mazda, New York, NY, publishing, Sir Tim Berners-Lee, social media, USA Posted in branding, business, cars, culture, interests, internet, leadership, politics, social responsibility | No Comments »
01.02.2018

I’m getting a buzz seeing how little I update social media now. Around February 2016 I began updating Tumblr far less; I’ve gone from dozens of posts per month to four in December 2017 and seven in January 2018. (Here’s my Tumblr archive.) Facebook, as many of you know, is a thing of the past for me (as far as my personal wall is concerned), though that was helped along by Facebook itself. However, I’m still a pretty heavy Instagram user, and I continue to Tweetâthough with Twitter’s analytics telling you how much you’re up or down over the previous month, it might be a challenge to see if I can get that down by 100 per cent next. (It won’t happen any time soon, but if Twitter continues on its current path over its policies, it might come sooner rather than later.)
I’m wondering if the next badge of honour is how much you can de-socialize yourself, and for those of us with web presences (such as this blog), bringing traffic to your own spaces. Why? It’s all about credibility and authenticity. And I’m not sure if the fleeting nature of social media provides them, at least not for me.
Now in an age where so many are trying to be an “influencer”, then wouldn’t we expect the tide to turn against the shallow, fleeting posters in favour of something deeper and more considered? After all, marketing seeks authenticityâit has for a long time. What is authentic about a social media influencer who changes clothes multiple times a day out of obligation to sponsors? Even if they reach millions, did it really connect with audiences on a deeper level or did it simply seem forced?
I can understand how, initially, social media were real connectors, allowing people to connect one on one and have a conversation. It seemed logical that marketing would head that way, going from one-to-many, to something more personalized, then (as Stefan Engeseth has posited for a long time) to one where brand and audience were on the same side, trying to find shared values (let’s call it ‘oneness’). At a time social media looked like it would help things along. But has it really? Influencers are less interested in being on the same side than being on the other side, in an adaptation of the one-to-many model. It’s just that that model itself has become democratized, so a single person has the means of reaching millions without a traditional intermediary (e.g. the media). There’s nothing really wrong with that, as long as we see it for what it is: a communications’ channel. Nothing new there.
Some are doing it right in pursuing oneness with their audiences by posting just on a single topic, updating honestly about their everyday livesâmy good friend Summer Rayne Oakes comes to mind with her Homestead Brooklyn account, and has stayed on-message with what she stands for and her message for over a decade. Within the world of Instagram, this is a “deeper” level, sharing values in an effort to connect and be on the same side as her audience. However, she isn’t solely using Instagram; other media back her up. Hers is a fantastic example of how to market and influence in the context I’m describing, so there is still a point to these social media services. But for every Summer Rayne there are many, many who are gathering attention for no values that I can fathomâit has all been about the numbers of followers and looking attractive.
I haven’t a problem with their choiceâit is their space, after allâbut we shouldn’t pretend that these are media that have allowed more authentic conversations to take place. Marketers should know this. These messages aren’t customized or personalized. Algorithms will rank them so audiences get a positive hit that their own preferences are being validated, just like any internet medium that places us in bubbles. The authenticity is relative: because no party has come between the communicator and the audience, then it’s unfiltered, and in that respect it’s first-hand versus second-hand. But how many times was that message rehearsed? How many photos were taken before that one was selected? It’s “unreality”.
There are so many such social media presences now, and crowded media are not places where people can have a decent connection with audiences. Some with millions of usersâI’m thinking of young modelsâmight not even be reaching the target audience that companies expected of them. Is what they wear really going to be relevant to someone of the opposite sex browsing for eye candy? That isn’t a genuine conversation.
Don’t look to my Instagram for any clues, eitherâI use it for leisure and not for marketing. I don’t have the ambition of being a social media influencer: I’m happy with what I do have to get my viewpoints across.
And I don’t know what’s next. I see social media decentralizing and people taking charge of their privacy more, even if most people are happy to have the authorities snoop on their conversations. Mastodon has been pretty good so far, because it hasn’t attracted everyone. The few who are there are having respectful conversations, even if posts aren’t reaching the numbers they might on Twitter, and mutual respect can lead to authenticity. If, as a marketer, that’s not what you seek, that’s fine: there are plenty of accounts operating on audience numbers but not genuine conversationsâas long as you know what you’re getting into. But I believe marketing, and in particular branding, should form real relationships and dialogue. Not every life is the fantasy shown in social mediaâwe know that that’s not possible. One politician has coined the term ‘fake news’; and social media have “fake lives”, in amongst all the bots.
If these media become known for shallow connections “by the numbers”, then even those doing it right, forming those genuine conversations, may be compelled to move on, or at least value the social media services less because of what their brands stand for. Email is a great medium still, and you can still have great conversations on it, but email marketing isn’t as “sexy” as it was in the mid-1990s, because there’s more spam than legit messages. It takes skill to use it well and to build up a proper, consented email list. Social media are getting to a point where some big-number accounts are associated with shallowness, and the companies themselves (e.g. Facebook and Twitter) have policies and conduct that have the potential to taint our own brands.
In 2018, as at any other time, doing something well takes hard work. There is no magic medium.
Tags: 2018, authenticity, branding, Brooklyn, email, Facebook, future, Instagram, marketing, NY, social media, Stefan Engeseth, Summer Rayne Oakes, Tumblr, Twitter, USA, Yahoo! Posted in branding, business, culture, internet, marketing, media, technology, USA | No Comments »
11.10.2017

Matt Clark
Above: Driving a silver Aston Martin. I’m citing the Official Secrets Act when I say I may or may not be on the tail of Auric Goldfinger.
Oh dear, Iâve been outed. Iâm a spy. Actually, Walter Matthau and I prefer âagentâ.
You can read between the lines in this New York Times piece about Dr Jian Yang, MP.
Iâve already gone into what I think of the Yang situation on Twitter but if you scroll down, youâll see Raymond Huo, MP is tarred with the same brush.
Itâs the sort of reporting that makes me wonder, especially since people like me contribute to Duncan Garnerâs ânightmarish glimpseâ of Aotearoa.
[Prof Anne-Marie Brady of the University of Canterbury] said the Chinese-language media in New Zealand was subject to extreme censorship, and accused both Mr. Yang and Raymond Huo, an ethnic Chinese lawmaker from the center-left Labour Party, of being subject to influence by the Chinese Embassy and community organizations it used as front groups to push the countryâs agenda.
Mr. Huo strongly denied any âinsinuations against his character,â saying his connections with Chinese groups and appearances at their events were just part of being an effective lawmaker.
And:
Despite the criticism, Mr. Yang has continued to appear alongside Wang Lutong, Chinaâs ambassador to New Zealand, at public events, including for Chinaâs National Day celebrations this week, when he posed for photos with the ambassador and a Chinese military attachĂ©.
I wound up at three events where the Chinese ambassador, HE Wang Lutong, was also invited. This makes me a spy, I mean, agent.
I even shook hands with him. This means my loyalty to New Zealand should be questioned.
I ran for mayor twice, which must be a sure sign that Beijing is making a power-play at the local level.
You all should have seen it coming.
My Omega watch, the ease with which I can test-drive Aston Martins, and the fact I know how to tie a bow tie to match my dinner suit.
The faux Edinburgh accent that I can bring out at any time with the words, âThere can be only one,â and âWe shail into hishtory!â
Helming a fashion magazine and printing on Matt paper, thatâs another clue. We had a stylist whose name was Illya K. I donât always work Solo. Sometimes I call on Ms Gale or Ms Purdy.
Jian Yang and I have the same initials, which should really ring alarm bells.
Clearly this all makes me a spy. I mean, agent.
Never mind I grew up in a household where my paternal grandfather served under General Chiang Kai-shek and he and my Dad were Kuomintang members. Dad was ready to ćć·„ and fight back the communists if called up.
Never mind that I was extremely critical when New Zealanders were roughed up by our cops when a Chinese bigwig came out from Beijing in the 1990s.
Never mind that I have been schooled here, contributed to New Zealand society, and flown our flag high in the industries Iâve worked in.
All Chinese New Zealanders, it seems, are still subject to suspicion and fears of the yellow peril in 2017, no matter how much you put in to the country you love.
We might think, âThatâs not as bad as the White Australia policy,â and it isnât. We donât risk deportation. But we do read these stories where thereâs plenty of nudge-nudge wink-wink going on and you wonder if thereâs the same underlying motive.
All you need to do is have a particular skin colour and support your community, risking that the host has invited Communist Party bigwigs.
Those of us who are here now donât really bear grudges against what happened in the 1940s. We have our views, but that doesnât stop us from getting on with life. And that means we will be seen with people whose political opinions differ from ours.
Sound familiar? Thatâs no different to anyone else here. Itâs not exactly difficult to be in the same room as a German New Zealander or a Japanese New Zealander in 2017. A leftie won’t find it hard to be in the same room as a rightie.
So Iâll keep turning up to community events, thank you, without that casting any shadow over my character or my loyalty.
A person in this country is innocent till proved guilty. We should hold all New Zealanders to the same standard, regardless of ethnicity. This is part of what being a Kiwi is about, and this is ideal is one of the many reasons I love this country. If the outcry in the wake of Garnerâs Fairfax Press opinion is any indication, most of us adhere to this, and exhibit it.
Therefore, I don’t have a problem with Prof Brady or anyone interviewed for the pieceâit’s the way their quotes were used to make me question where race relations in our neck of the woods is heading.
But until heâs proved guilty, Iâm going to reserve making any judgement of Dr Yang. The New York Times and any foreign media reporting on or operating here should know better, too.
Tags: 2010s, 2017, Aotearoa, Aston Martin, bias, China, Chinese Communist Party, film, humour, James Bond, journalism, Kuomintang, Lucire, media, media bias, New Zealand, NY, politics, racism, The New York Times, USA Posted in China, culture, humour, media, New Zealand, politics, publishing | 2 Comments »
06.01.2016

How interesting to see a silly Tweet of mine make the Murdoch Press and lead an opinion columnâIâm told it even hit the news.com.au home page.
Itâs a very old joke that Iâve told since 2002, when I walked along Bay Road in Kilbirnie and saw a locksmith sign in Futura. Back then, Dick Smith Electronics had its logotype set in ITC Avant Garde Gothic. I really thought it was a Dick Smith sign at a first, fleeting glance, seeing CKSMITH. The joke was born.
Most in my social media streams got it except a couple of Australians who had likely come across it via Murdochs a day late, one calling me ignorant (not sure how you can get that from one Tweet), and another âaholeâ (is this a misspelling of aloha?). As the funniest guy in their media is John Clarke, who was born in New Zealand, maybe humour doesnât reach a couple of households there if it has to be imported. And the number of times Johnâs taken the piss about us, to my thorough enjoyment, means that some of us can take a joke. Perhaps we just have a sense of humour. We have to: it was the only way we could deal with our PM appearing on The Late Show with David Letterman. It is, to quote the man, âa bit of banter. No drama.â
The false indignation âon behalf of othersâ is always a comical one, because itâs usually founded on a misplaced and unjustified sense of superiority. During a political campaign, theyâre the ones I find the most humorous and least authoritative. Thick skin came with that territory.
Neither deserves a response beyond what I said on Twitter, but the second one (with a fresh new account to troll from, always a good sign of someone who wonât stand by their words) highlights a point that I have made on this blog before.
âRuby Pondâ notes, âThe guy is pure Oz and started when you were in nappies and tried! Stick to your foreign companies, they really help Oz.â Iâm not sure what I was tried about, not having been to court while I was in nappies, but maybe sheâs depending on the fact that not everyone remembers back to their infancy.
Well done. She got this from an American-owned newspaper website (remember, Rupertâs no longer an Australian, nor is the HQ in Australia and hasnât been for a long, long time), and, for the record, Iâm not as old as the business that Dick founded. Thereâs also a suggestion that I must be Australian, because, after all, everyone on the planet must be. No other countries exist. I didnât want to get into trans-Tasman rivalry in such a situation, nor was it appropriate to give a list of Australian corporate misdeeds in New Zealand. The term off-topic springs to mind.
I told her, âStick to your foreign media, they really help Oz.â
Hers is that simplistic thinking that gets people supporting foreign-owned businesses when they believe they are supporting local ones.
Dickâs been one of my personal heroes since his solo helicopter flight and Iâve been a customer of the chain he founded since I was old enough to buy my own tech gear. Entrepreneurs like him are the ones Iâve always encouraged, through mentoring and through my policies. However, the sad story of the company, no longer owned by Dick, is one of corporate greedâwhich the founder himself has been critical of. We havenât learned the lessons of so many economic crises: Gordon Geckoâs mantra of âgreed is goodâ continues to drive the corporate world.
The reason so many multinationals buy local brands is to fool the public into thinking theyâre supporting their own. Weâre guilty of it ourselves, and I recall using the examples of Just Juice and most of our local newspapers on this blog. People closed accounts at the National Bank when it became ANZ here, because of a suspicion of, dislike of, or rivalry with Australia, perceiving National to be a local bank. The problem there: ANZ had owned the National Bank for years before the rebranding of its own subsidiary, and prior to that it was part of Lloyds TSB in the UK. A lot of Australians think Ford and Holden are domestic players (though, oddly, not Toyota, which probably builds as many, if not more, cars there), just as many Britons still think they are buying British when they shop at Ford and Vauxhall.
The situation with news.com.au differs slightly in that that business was started in Australia by Rupert Murdochâs Dad, and it has grown from thereâbut the fact remains that its HQ is overseas and thatâs where it pays its tax. Help to Australians: not a lot. The Murdoch Pressâs globalization agenda wonât be one that the âbuy Australianâ crowd would support for the most part.
But this is how brands work, because they encourage us to make mental shortcuts for the products and services we consume. Iâve devoted a good deal of my professional life to it. Some should encourage scrutiny because of the power they have (Wally Olins noted, many years ago, how some brands need to adopt notions that were once reserved for states), and it was hoped that, post-No Logo, we would be more inquisitive about the backgrounds to the organizations we support.
Even though it’s our money and time, the sad thing is that this level of inquiry remains the province of the few, those people who are willing to scrutinize their own behaviour and practise what they preach. Social media have helped spread news of corporate misbehaviours (Volkswagen will attest to that) and more people are aware; but to counter that we get more information than we ever used to, and unless something resonates, will we just forget it?
Therefore, it can only be something where people who have done the proper investigation get to have a say. And like all human endeavours, it can be scammed, so safeguards have to be built in.
One of the reasons the Medinge Group awarded its Brands with a Conscience accolades for close to a decade was to champion the organizations that were getting it right, inviting transparency and scrutiny, championing good corporate citizenship, and engaging in socially responsible programmes. Among them were companies devoted to doing things right by the communities they were present in, whether it was Dilmah Tea, Tata Steel or Hennes & Mauritz.
By our championing them, selected by a think-tank of leading brand professionals, we would be able to highlight shining examples of branding, as well as give them the sort of boost they deserved. If positive companies could increase their custom, and if positive non-profits could increase their influence, then we can do some good in the world.
As people rightly want shortcuts in their busy daily lives, then the work at Medinge, if seen as an endorsement, would help them make a decision about whether to deal with that organization or not.
Itâs nice to be in that bubble, which makes me ever-grateful to get reminders that we still have a lot of work to do. If youâre genuinely desirous of helping your own, then we need to help create more ways of reminding people which organizations do just that. The Brands with a Conscience programme was definitely a very good way of doing it. What shall we do, in the post-peak-Facebook world of the second part of this decade, to get word out? Is it through video, thanks to greater bandwidth, that allows us to experience and understand more? Is this the coming of age of some form of virtual reality? Or, as we did when we first started exploring bulletin boards and email, time again for us to reach out to people in communities very foreign and different to ours through video chatsâsomething like Google Hangouts but actually with people? (Yes, I know, Google fans, I was taking the piss.) Is Skype the service on which this can be built?
I would have said that technology is the great democratizer, and maybe more of us should be giving out awards to truly deserving organizations, voted on by more of the public. But we come across the issue of quality versus quantity again: the Reputation Institute surveyed 60,000 people in 15 countries and still wound up with NestlĂ© among the most reputable firms in the world. NestlĂ© may do very good things in some quarters, but it hasnât been able to avoid a lawsuit by environmental and public interests groups in California over its water-bottling operation there, or accusations by activists who believe the company wants to privatize water at the expense of public health. Volkswagen was there in the 2014 survey. We decide on image, and that image is the very thing that gets us making bad choices.
The next innovators are already on to it, and we donât even know that we seek it. But, in order to self-actualize, maybe organizing usâindividuals, not corporationsâinto global communities is the next stage. We have seen Kiva work so positively, so how about making it more interactive? Naturally we will tend to choose to help those in our own countries firstâcrowdfunding campaigns show us thatâbut allowing us to understand another human beingâs situation could be the challenge in a time when governments pursue their austerity agenda. Somehow, we can restore, at least to some degree, the optimism we had when we in the first world accessed the World Wide Web for the first time.
Tags: 2016, ANZ, Australia, banking, branding, Brands with a Conscience, business, capitalism, car industry, commerce, corporate culture, corporate social responsibility, CSR, Dick Smith, Facebook, Ford, globalization, GM, Holden, image, internet, Kiva, localization, media, Medinge Group, Murdoch Press, national image, NestlĂ©, New York, NY, Skype, social media, social networking, Toyota, UK, USA, Vauxhall, Volkswagen, Wally Olins, World Wide Web Posted in branding, business, cars, culture, globalization, humour, internet, marketing, media, social responsibility, technology, UK, USA | No Comments »
02.05.2015
Originally published in the online edition of Lucire, May 1, 2015


Top Earlier today, attempting to get into Style.com meant a virus warningâthe only trace of this curiosity is in the web history. Above Style.com is back, with a note that it will be transforming into an e-tail site.
If thereâs one constant in fashion, itâs change. The other one, which we notice thanks to a number of our team being well schooled on fashion history, is that trends always return, albeit in modified form. Both have come into play with Style.com, which announced earlier this week that it would become an ecommerce site.
When Lucire started, we linked to style.com, but it wasnât in our fashion magazinesâ directory. It was, instead, in our shopping guide.
In 2000, that all changed, and it began appearing under our fashion magazine links, where it was until today. An attempt to log in to the home page was met by a virus warning, preventing us from going further. We figured that this was part of the transformation of the website as it readied itself for the next era, discouraging people from peering. However, having had these warnings splashed across our own pages two years ago courtesy of Googleâs faulty bot, when our site was in fact clean, there was a part of us taking it with a grain of salt. In either case, given the impending change, it was probably the right time to remove the link.
This evening, Style.com is back and virus-free, with an overlay graphic announcing that the website will be changing. Plenty of our media colleagues have analysed the closure over the past week: the Murdoch Press has gossiped about how the layoffs were announced, WWD suggests editor-in-chief Dirk Standen didnât know it was coming, based on rumours, while Fashionista puts it all into context by analysing just where ecommerce is within the fashion sector, and that content should be the answer over clothing sales.
What is interesting is no one that weâve spotted has mentioned how the style.com domain name (weâve carefully noted it in lowercase there) has effectively come full circle. Perhaps we really are in the age of Wikipedia-based research, as this fact is not mentioned there at all.
When Lucire launched in 1997, style.com was the website for Express Style, later more prominently, and simply, branded Express, a US fashion retailer. Itâs not hard to imagine that had Express remained at the URL, it would have become an e-tailer; it has, after all, made the move into ecommerce at its present home, express.com. Like a fashion trend that comes back two decades later, style.com has gone back to its roots: by the autumn itâll be e-tailing.
The omission from the above paragraph is the sale of the style.com domain name by Express to Condé Nast in the late 1990s. We never completely understood the need to start a new brand to be the US home of Vogue and W; for many years, typing vogue.com into the browser in the US would take one automatically to Style.com. Then, somewhere along the line, Condé Nast decided that vogue.com should be the online home of Vogue after all.
But having made the decision to forge ahead with Style.com, CondĂ© Nast did it with a lot of resources, and took its site to number one among print fashion magazine web presences in a remarkably short space of time. It devoted plenty of resources to it, and itâs thanks to Style.com that certain things that were once frowned uponâe.g. showing off catwalk collections after the showâbecame acceptable. Designers used to enjoy the fact that we and Elle US delayed online coverage, the belief being that the delay ensured that pirates could not copy their designs and beat them to the high street.
To get itself known, Condé Nast bought advertising at fashion websites that were better known, including this one (yes, in 2000 that really was the case), at a time when online advertising cost considerably more than it does today.
The muscle from the best known name in fashion publishing changed the way the media interacted with readers. Designers figured that if they wanted coverage, they would have to accept that their work would be shown nearly instantly. We became used to that idea, so much so that we now have to show the catwalk videos live in the 2010s.
In some ways, the change makes sense: weâre talking about an Alexa rank in the 4,000s, which translates to plenty of traffic. The name is known, and most shoppers will make some association with Vogue. The official word is that Franck Zayan, formerly head of ecommerce for Galeries Lafayette, will helm the revised website, and heâs reporting that brands are coming on board rapidly.
One shouldnât mourn the loss of Style.com as a fashion news portal, since the content weâre all used to is bound to appear at Vogue. And in all the years we had it in our magazinesâ directory, it was listed under our Vogue entry anyway. We await the new site to see what CondĂ© Nast will do with it, and it may yet return to the spot where it once was in the 20th century, in the shopping guide.
Tags: 1990s, 2000, 2015, Advance Publications, CondĂ© Nast, ecommerce, fashion, fashion magazine, history, internet, Lucire, New York, NY, publishing, retail, USA Posted in business, internet, media, New Zealand, publishing, USA, Wellington | No Comments »
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