A group of red game counters gathered together to the left, and a lone black one on the right.

We need great design and brands—now more than ever

09.05.2025/10.00

It is disturbing to think that design, which you’d instinctively think is an evergreen profession with constant demand, isn’t capturing young people the way it did for me. In New Zealand at least, educators are telling me there’s less demand for graphic design courses. If people are enrolling, they’re often in-house crews in big companies […]

We’re past the sort of digital marketing that some seek: the mid-’20s are about integrated marcom again

13.07.2023/05.01

When I first started working, there was a profession called corporate identity. It wasn’t called branding. I noticed the vernacular change in the 1990s, more so in the early 2000s when even Wally Olins started using it more to describe what Wolff Olins did. You just have to follow the market. We’re at a point […]