Skry being right on the money: Still those web pages about me being a Google SEO expert or having an algorithm named for me are being indexed and prioritized by Google, all because Semrush hallucinated (or was there a malicious hand in this?), told a bunch of people (in south Asia, predominantly) about […]
Tag: integrated marketing communications
We’re past the sort of digital marketing that some seek: the mid-’20s are about integrated marcom again
When I first started working, there was a profession called corporate identity. It wasn’t called branding. I noticed the vernacular change in the 1990s, more so in the early 2000s when even Wally Olins started using it more to describe what Wolff Olins did. You just have to follow the market. We’re at a point […]