States of play for Facebook, Linkedin and OnlyKlans

Over a decade ago, I watched as Facebook intentionally broke organic reach and Lucire’s plummeted 90 per cent overnight. It was clear what Zuckerberg’s grift was: to get us to pay to boost posts. But there was already, back then, plenty of reasons you shouldn’t: it was buggy as heck. Fast forward to 2014 and […]

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We’re past the sort of digital marketing that some seek: the mid-’20s are about integrated marcom again

When I first started working, there was a profession called corporate identity. It wasn’t called branding. I noticed the vernacular change in the 1990s, more so in the early 2000s when even Wally Olins started using it more to describe what Wolff Olins did. You just have to follow the market. We’re at a point […]

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If you take out Tiktok, then why not Meta, too?

The Hon Debbie Ngarewa-Packer MP was right when she questioned our government’s decision to ban Tiktok from parliamentary devices. If it’s about foreigners getting hold of data, then why not ban Facebook and Instagram? Last I looked, Tiktok had not, unlike Facebook, been party to any genocides. Parliamentary Services says at least Meta is American […]

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China in 2022: speak Cantonese, get banned from social media

If you think some of us were being uppity about New Zealand Chinese Language Week, how’s this for a real-life report? Speak Cantonese, get banned from a social media platform. That’s what’s happening in China right now. And I had already mentioned schoolchildren being told off for using their reo. The Google Translate translation is […]

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