When I first started working, there was a profession called corporate identity. It wasn’t called branding. I noticed the vernacular change in the 1990s, more so in the early 2000s when even Wally Olins started using it more to describe what Wolff Olins did. You just have to follow the market. We’re at a point […]
Tag: marketing communications
‘No more black spots’ is music to the white supremacist
A message I sent to the former Vodafone New Zealand: Everything is OK except the messages you’re promoting! I know you’ve already heard the feedback that you share your name with a white supremacist organization, and you shrugged it off. OK, maybe we can put this down to a marketing company that didn’t do […]
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Apple’s brand evangelism can have a negative effect, providing an opportunity for rivals
What a great post today from Eric Karjaluoto on his blog about Macs v. PCs. He outlines his gripes on a number of fields and doesn’t believe Apple holds a great advantage any more. I have to say I agree with him. On his Facebook, I wrote the following. Well said, Eric. […]