Get your brand right and make it famous

There’s a lot of where advertising, marketing and tech have gone wrong on this blog, so what’s the right thing to do when you’re trying to sell your product? There’s the basic stuff we need to answer. We want people to buy our product, to solve a certain need, and they will do so because […]

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Volvo unveils its China strategy

Volvo has announced that it will build a plant in China, and seeks approval for a second, in what it calls its second home market.    It was inevitable, though for the long-term survival of the brand, it’s not a bad idea.    Through Geely’s acquisition, it can potentially leapfrog other foreign car brands inside […]

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