Baojun doesn’t scream ‘premium’ and ‘next-gen tech’ to me

I have to agree with Yang Jian, managing editor of Automotive News China, that Baojun’s new models ‘obviously’ failed to reverse the brand’s sales’ decline.    It is obvious given that the vehicles are priced considerably above the previous ones, and despite its next-gen tech, there’s no real alignment with what Baojun stands for.   […]

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Volvo unveils its China strategy

Volvo has announced that it will build a plant in China, and seeks approval for a second, in what it calls its second home market.    It was inevitable, though for the long-term survival of the brand, it’s not a bad idea.    Through Geely’s acquisition, it can potentially leapfrog other foreign car brands inside […]

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Opel is not a snob brand

Arthur Daley, Opel’s last New Zealand spokesman: ‘Never mind the Capri, Tel: I sell Opels now.’ In the Fairfax Press, General Motors has apparently confirmed it will bring in Opel-branded cars to sell alongside Holden-branded ones.    It’s an obvious move. For years, a good part of Holden’s range was Opel-designed. Like Vauxhall, the model […]

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