First up, the Cadillac ELR TVC, with actor Neal McDonough boasting about the US’s consumer culture and past glories:
And now, Ford parodies it with a far more down-to-earth and realistic message about what we should be praising in the occident, starring environmental advocate Pashon Murray, who runs Detroit Dirt, a composting company:
The parody is quite enjoyable and I’ve a feeling this will appeal to a wider audience than the original. However, for those who haven’t seen the original, it’ll up its views. GM is unlikely to be displeased, and the Ford Grand C-Max (or just C-Max in the US) is not a direct competitor.
Even though it’s not original, the newer commercialâsans Muhammad Ali and the Apollo programmeâfeels more responsible and in tune with where we are in the 2010s.
I may be later than many in writing about this, but I only saw it in my Tweetstream today.
What a welcome departure from the blood-and-gore approach of many road safety public announcements, from the Sussex Safer Roads Partnership.
I canât explain why I like the Steve McQueen Ford Puma ad and dislike this one with Audrey Hepburn, even though I think the world of both actors. In terms of tacky, I reckon this one takes the cake as a celebrity endorsement:
Come to think of it, this is worse. I believe the original was Japanese (I saw stills of this campaign many years ago), but this is in Mandarin:
