Titling Goldeneye 007

08.11.2010/11.23

This is nothing new to gamers (whose world I am not a part of—unless you count the last time I had a gaming console, which was 1984), though I found the opening sequence to the remade Goldeneye 007 game rather well done, apart from the colons. The Neuzeit typeface looks good here. As we’ve known […]

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A tribute to Bernard Schwartz—that’s Tony Curtis to most of us

01.10.2010/06.14

I can’t let the passing of Bernard Schwartz—a.k.a. Tony Curtis—go without some sort of tribute. I’ve bitten my tongue a few times this year on writing what I wanted to on this website. And with hindsight, I really should have just gone for it, as someone who preaches transparency. Yes, I do indeed have […]

Replacing a social network near you: real life

19.07.2010/12.33

As news emerges that teenagers have spent less time on Facebook, and there are more proﬁles getting closed on the social network, Sony has released its newest trailer for The Social Network. After 9-11, it’s time to tell the “other” story of the ’noughties. And if Facebook is the topic of a Hollywood ﬁlm, then […]

A spoof ‘Wellywood’ sign seems out of touch to me

09.03.2010/09.16

I was interested to see a Tweet today (via Daniel Spector) asking if I would object to the erection of a ‘Wellywood’ sign in Miramar that would parody the ‘Hollywood’ one in the Hollywood Hills, Calif. The answer is: yes, I would. For numerous reasons. First, it’s naff and tacky. Secondly, why do […]

The advertising career of Audrey Hepburn

17.01.2010/13.41

I can’t explain why I like the Steve McQueen Ford Puma ad and dislike this one with Audrey Hepburn, even though I think the world of both actors. In terms of tacky, I reckon this one takes the cake as a celebrity endorsement: Come to think of it, this is worse. I believe the original […]

Steve McQueen, advertising spokesman, 1980 to date

16.01.2010/05.05

Found on Pete’s Tumblr today. Can you believe it’s been 30 years since the man died? A few weeks later, John Lennon was murdered. Very enjoyable, though I still like the old Ford Puma ad from a decade ago: My American friends prefer a later Steve McQueen ad promoting the Mustang: I still think […]