Amazing what sort of press releases come in. I had no idea that Auckland is our capital, and I was surprised to find that Toronto and Antwerp are as well in the same release. Essential Living is a British firm, from the looks of it, and no, we won’t be publishing this in Lucire. […]
Tag: PR
Ikea tries to shut down its biggest fan site, showing us how the company thinks within
In an age of social media, you would think it was the most stupid thing to try to shut down the biggest online community you have. Ikea has done just that, on IP grounds, against Ikea Hackers, by getting their legal department to send Jules Yap, its founder, a cease-and-desist letter after her site […]
Retro moment: the first American Ford Granada
Above: The US Ford Granada in a contemporary advertisement, as posted at americangranada.com. Not the European car, but the American one of the same name: the Ford Granada was marketed as a US alternative to a Mercedes-Benz. Not as overstyled as, say, the Ford Maverick, this was an extremely heavy car, and Ford’s marketing […]
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