Posts tagged ‘newspaper’


They’re brainwashed by the cult of Boris, so the next Tory leader will be an ideologue

10.07.2022

Sean O’Grady puts into his opinion piece what so many of us have said. He does it far better than I could.

They backed Johnson through the Dominic Cummings scandal, through the resignations of two ethics advisers, through the scandal of a party donor paying for the decoration of his flat, through the mishandling of the pandemic and the mismanaging of Brexit with a rotten deal, Partygate and law breaking, an unlawful prorogation of parliament and breaking treaties and international law, allegedly trying to get Carrie a £100,000 job and Wilfred a £150,000 treehouse, depriving kids of free school dinners … and much, much more …

So it’s not just Johnson who’s morally compromised, but the whole Tory party, with rare exceptions. They are all guilty men and women because they voted for him, campaigned for him, sustained him, lied for him and generally disgraced themselves and the country in the process. They were all members of the cult of Boris, and they knew exactly what he was.

They didn’t care because he was a winner. He hasn’t suddenly turned nasty – he was like this since about the age of eight. He’s outlived his usefulness to them, but if they thought the devil incarnate could win them the next election they’d be signing his nomination papers right now. Parties tend to get the leaders they deserve.

Sunak, Javid and others are in no position to be preaching about integrity. If seeing the monarch mourn her husband whilst sitting alone due to COVID-19 restrictions at the same time Johnson partied at his ‘work event’ didn’t concern them, are we to believe that they are one bit concerned about sexual assault? Pull the other one.

If the Tories are smart, they’ll go for someone well outside this band of muppets. But as O’Grady also states, ‘Your next PM, like Johnson, will be chosen by about 90,000 mostly elderly, reactionary and unrepresentative members of the Conservative Party.’ In such cases, name recognition and familiarity will decide the next leader. Sadly, that’s unlikely to be anyone from the moderate wing of the Conservative Party. That is now a minority.

Will they promote a better culture than Johnson did? Possibly. If they have some sense of organization and leadership. But that alone is not going to fix the UK’s problems. Ideologues should not come before pragmatists, but it’s hard to see any other outcome given what the Conservative Party has become.


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Facebook continues to give in to fake accounts, much like the UK with COVID-19

10.07.2021

At the beginning of July I noticed Facebook had changed its reporting options. Gone is the option labelled ‘Fake account’, replaced by ‘Harmful or spam’. It’s a small change that, I believe, is designed to get Facebook off the hook for failing to remove fake accounts: since you can’t report them, then you can’t say they’ve failed to take them down.

   Except, if you choose ‘Harmful or spam’, Facebook does acknowledge that your report is for a fake account:

   Of course they’re harmful. Harmful to us regular people who have to pay more and more money to reach our human supporters since the fakes command an increasing amount of fans on our pages, for instance. It isn’t harmful for Facebook’s revenue or Zuckerberg’s wealth. So it really depends how you define harmful; one would imagine that a competent court would define it from a consumer’s point of view.
   Their new group policy, where Facebook has also given up against the bot epidemic, letting fake accounts join public groups, is a disaster. As you can see, the majority of new members to one group I oversee—and where I usually get tips to new bot accounts—are fakes. They’ve used scripts to join. It’s a bit of a giveaway when there are brand-new accounts joining groups before they’ve even made friends. The legit names have been pixellated; the fakes I’ve left for you to see.

   It’s not as bad as, say, giving up on the people who elected you to run the country and letting COVID-19 do whatever it wants, killing citizens in the process. But it comes from the same dark place of putting people second and lining your pockets first—Mark Zuckerberg does it, Robert Mugabe did it, etc. Distract and plunder.
   In The Guardian:

Boris Johnson will revoke hundreds of Covid regulations and make England the most unrestricted society in Europe from 19 July despite saying new cases could soar to 50,000 a day before masks and social distancing are ditched.

   In fact, one Tweeter jokingly showed his interpretation of the UK’s COVID alert levels:

   On this, let our own Prof Michael Baker have the last word. Also in The Guardian, which I shared three days ago on Mastodon:

   Baker said public health professionals were “disturbed” by the UK’s return to allowing Covid to circulate unchecked, and that the phrase “living with it” was a “meaningless slogan” that failed to communicate the consequences of millions of infections, or the alternative options for managing the virus.
   “We often absorb a lot of our rhetoric from Europe and North America, which have really managed the pandemic very badly,” he said. “I don’t think we should necessarily follow or accept Boris Johnson and co saying: “Oh, we have to learn to live with virus.’
   “We always have to be a bit sceptical about learning lessons from countries that have failed very badly.”

   We really need to be confident of our own position on this. There are too many, especially those propelled by foreign forces with their friends in the foreign-owned media, advocating that we follow other Anglophone countries—probably because they lack either intelligence, imagination, pride, or empathy. I’ve spent a good part of my career saying, ‘Why should we follow when we can lead?’


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Facebook whistleblower gets fired; and a workaround for Meizu Music’s inability to find your SD card

19.04.2021

This is a pretty typical story: find fault with Big Tech, try to alert the appropriate people in the firm, get fired.
   Julia Carrie Wong’s excellent article for The Guardian shows a data scientist, Sophie Zhang, find blatant attempts by governments to abuse Facebook’s platform, misleading their own people, in multiple countries. Of course Facebook denies it, but once again it’s backed up by a lot of evidence from Zhang, and we know Facebook lies. Endlessly.
   Facebook claims it has taken down over ‘100 networks of coordinated inauthentic behavior,’ but I repeat again: if a regular Joe like me can find thousands of bots really easily, and report some with Facebook doing next to nothing about them, then 100 networks is an incredibly tiny number in a sea of hundreds of millions of users. Indeed, 100 networks is tiny considering Facebook itself has claimed to have taken down milliards of bots.
   And people like me and Holly Jahangiri, who found a massive number of bots that followed the Russian misinformation techniques, have been identifying these since 2014, if not before.
   Zhang reveals how likes from pages are inflating various posts—forget the bots I’ve been talking about, people have manufactured full pages on the site.
   She uncovered one in Honduras, and then:

The next day, she filed an escalation within Facebook’s task management system to alert the threat intelligence team to a network of fake accounts supporting a political leader in Albania. In August [2019], she discovered and filed escalations for suspicious networks in Azerbaijan, Mexico, Argentina and Italy. Throughout the autumn and winter she added networks in the Philippines, Afghanistan, South Korea, Bolivia, Ecuador, Iraq, Tunisia, Turkey, Taiwan, Paraguay, El Salvador, India, the Dominican Republic, Indonesia, Ukraine, Poland and Mongolia.

   Facebook was inconsistent with what it did, and its own self-interest interfered with it taking action. In other words, Facebook is harmful to democracy, and not just in the US which has received most of the occidental news coverage. On Azerbaijan, Zhang wrote in a memo:

Although we conclusively tied this network to elements of the government in early February, and have compiled extensive evidence of its violating nature, the effective decision was made not to prioritize it, effectively turning a blind eye.

   She was ultimately fired for her trouble, Facebook saying she wasn’t doing the job she had been hired for.
   So if you are going to work for Big Tech, leave your conscience at the door. That blood on your hands, just ignore it. Red’s such a fetching colour when it’s not on a balance sheet.

Little Tech can be troublesome, too. Last year, Meizu updated its Music app after a few years of letting it languish (a familiar theme with this firm), and it was a real lemon. It wouldn’t pick up anything on my SD card, at the location the old Music app itself saved the files. When I could still access the Meizu (English-language) forum, I managed to post a comment about it. Only today did I realize someone had responded, with the same issue.
   I can read enough Chinese to get the phone to do a search for local music files, and the only things it could pick up are what’s on the phone RAM itself, not the card. There’s no way to point to custom locations such as a card (even though there is a custom search, but it applies to the phone only).


Above: Meizu Music will only find music on the phone’s RAM—in this case sound files that come with the dynamic wallpaper and a couple of meeting recordings I made.

   Eventually I restored the old app through the settings, and all was well. It would occasionally forget the album cover art and I’d have to relink it (who says computers remember things?), but, by and large, Music 8.0.10 did what was expected of it.
   Until this last week. The phone insisted on upgrading to 8.2.12, another half-baked version that could never locate any SD card music.
   Sure I could just move the entire directory of 1,229 songs to the phone, but I wondered why I should.
   Restoring the app would work only for a few hours (during which I would try to relink the album cover art, ultimately to no avail). Blocking the new version the app store did nothing; blocking the entire app from updating did nothing. Blocking network access to the Music app did nothing. Essentially, the phone had a mind of its own. If anyone tells you that computing devices follow human instructions, slap them.


Above: I asked the app store to ignore all updates for Meizu Music. The phone will ignore this and do what it wants, downloading the update and installing it without any human intervention.

   I had a couple of options. The first was to make Migu Music the default—and I had used that for a while before I discovered I could restore the Music app. It’s passable, and it does everything it should, though I missed the cover art.
   The other was to find a way to make Music 8.2.12 work.
   There is one way. Play every one of the 1,229 songs one by one to have Music recognize their existence.
   Using ES File Explorer, you head to the SD card, and click on each song. It asks which app you’d like to open it. Choose Music. Repeat 1,228 times.


Above: I finally got there after doing something 1,229 times. As a non-tech person I know of no way to automate this easily. I can think of a few but developing the script is beyond my knowledge.

   Whoever said computing devices would save you time is having you on. They may have once, but there are so many systems where things are far more complicated in 2021 than they were in 2011.
   You may be asking: doesn’t ES let you select multiple files, even folders? Of course it does, but when you then ask it to play them, it ignores the fact you’ve chosen Music and plays them in its own music player.
   And even after you’ve shown Music that there are files in an SD card directory, it won’t pick up its existence.
   It’s at odds with Meizu’s Video app, which, even after many updates, will find files anywhere on your phone.
   For a music player with the same version (8) it’s vastly different, and, indeed, inferior to what has come before.
   How’s the player? Well, it connects to the car, which is where I use it. But so many features which made it appealing before are gone. Editing a song’s information is gone. Half the album cover art is unlinked (including albums legitimately downloaded through the old Meizu music service), and there’s no way of relinking it. European accented characters are mistaken for the old Big 5 Chinese character set.
   The only plus side is that some songs that I had downloaded years ago with their titles in Big 5, as opposed to Unicode, now display correctly. That accounts for a few songs (fewer than 10) of the 1,229.
   I know Meizu will do nowt, as its customer service continues to plummet. I may still file something on its Chinese BBS (the western one is inaccessible and, from what I can tell, no longer maintained by anyone from their staff), but it’s highly unlikely I’ll be brand-loyal. It’s yet another example of a newer program being far, far worse, by any objective measure, than its predecessor, giving credence to the theory that some software developers are clueless, have no idea how their apps work, have no idea how people use their apps, or are downright incompetent. It’s a shame, as Meizu’s other default and system apps are generally good.
   In the future, I’m sure someone else in China will be happy to sell me a non-Google phone when it’s time to replace this one.


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Why con?

07.12.2020


 
During the course of the 2010s, I came across two con artists. One thing that united them was they were men. But they could not have been more different: one was rather elaborate and was the subject of a Panorama documentary; the other was a rank amateur and, at least in the situation we were in, never fooled us.
   I won’t name them as I’ve no wish to add to their notoriety, but here’s the real kicker: both had the means to do well legitimately if they each followed through honestly.
   The first one was clever enough to rope in people from very different parts, essentially setting up a publishing operation. But it was a swindle, and people were left in debt and jobless.
   However, if it had been legit, it would have actually done quite well, and if the con artist’s aim was money, then he would have made some, over a long period, which would have sustained him and his lifestyle.
   The second was not clever but came to a business partner of mine with a proposal to become a shareholder. We heard him out, he proposed an amount, and we drafted a cast-iron contract that could see him get a return on his investment, and protect the original principal. The money never came, of course, and we weren’t going to alter the share register without it. He might have hoped that we would.
   Again, he would have got something from it. Maybe not as good a return as property but better than the bank.
   The first is now serving time at Her Majesty’s pleasure after things caught up with him and he was extradited to where he had executed an earlier con; the second, after having had his face in the Sunday Star–Times, was last heard from in Australia where he conned his own relatives. He’s wanted by the police here.
   I don’t know where the gratification is here. And rationally, leaving honesty and morals aside (as they do), wouldn’t it be better making money regularly than swindling for a quick fix that nets you less? Is it down to laziness, making them less desirous to follow through?
   On the first case, I did have the occasion to speak to one lawyer pursuing him. I asked him about my case, since my financial loss was relatively small compared to the others taken in (namely a FedEx bill that a friend of mine helped me get a decent discount on because of her job). Where’s the con? I was told that it might not have been apparent as the con artist’s MO was to draw different strands, sometimes having them result in something, and sometimes not.
   Whatever the technique, it failed him anyway.
   And what a waste of all that energy to create something that not only looked legit (as in the TV series Hustle) but could have functioned legitimately with so many good people involved.
   That did make the 2010s rather better than the 2000s when the shady characters included a pædophile (who, to my knowledge, is also doing time), a sociopath, a forger, and a US fashion label that conned a big shipment’s payment out of us. I doubt I’d be famous enough to warrant a biography but they would make interesting stories!


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Language lines on NewTumbl

24.10.2020

This post was originally posted to NewTumbl.

I’m surprised that a clip from a front page of a British tabloid newspaper was ruled M by a moderator here after I made it O. It was critical of British cabinet minister Matt Hancock and made fun of his surname, with two words that rhymed with its two syllables.
   The words on the headline included the work wank, which was even starred there (w*nk) for the really sensitive. I realize this is an American website but I didn’t even think that was a word they used. For most of us in the Anglosphere, it’s nowhere near offensive. It’s not uncommon to call someone a wanker and the word is never bleeped on television—it’s that throwaway. I learned of the word wank when I was 11, and wanker I heard before that. Kids would probably know of it even younger now. A younger reader would not link it to anything sexual and if they did, they’re a dirty little kid. (Same with bugger, which infamously even appeared on television commercials for Toyota here, and I know in Australia, too.)
   The second word that appeared was cock, a colloquialism for penis, but also it has other meanings. Let’s not get into those: it’s clear the context suggested penis—in the same way an American might call someone a dick, I suppose. Again, hardly offensive, never bleeped, and, I don’t know about the US, but here it’s the word that children might learn to refer to male genitalia.
   But, here’s the real kicker: the image was from the front page of a national newspaper. Not the top shelf wrapped in a brown paper bag or plastic at a convenience store.
   Looking at the classifications, M is for adults-only stuff, with ‘strong suggestive or violent language.’ O was already suggested by NewTumbl staff as suitable for politics, including COVID-19 posts (this qualified), and the language by any standard was mild (feel free to come and give your reasoning if you were the mod and you want to defend your decision).
   So I’ve had a post removed for a word that an 11-year-old uses (remember, O is for ‘older teens’) and another word that children use, and both appeared on the front page of a national newspaper.
   I have used these words on a website run from a country that thinks it’s OK to show people getting blown away in violent movies and cop shows (oh, sorry, ‘police procedurals’), where guns are commonplace, but words are really, really dangerous. Thought you guys had a First Amendment to your Constitution.
   The conclusion I am forced to draw is that the post was removed because, like Facebook, there is a right-wing bias shown by a moderator who does not like a conservative government criticized here. Good luck, because I’ll continue to criticize a bunch of dickheads that even my right-leaning, pro-market, lifelong-Tory friends in Britain dislike. If this post is classified M then I will have to conclude that the reason is also political, because there’s not a single word here that any right-thinking user of English would deem ‘strong suggestive or violent’.
   I came here because I objected to the censorship at Tumblr, where, for instance, they hide posts referring to NewTumbl in searches. That’s pretty tame but enough for me to insist on free speech over silly, petty corporate decisions, the sort of games that other silly, petty corporations like Google play. I can live with NewTumbl’s male nipple rule and other attempts to be non-sexist, but I also believe that if you’re moderating, you should be apolitical.


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Cautiously optimistic about Boucher

26.05.2020

When I ran for office, there was often a noticeable difference between how I was treated by locally owned media and foreign- owned media. There are exceptions to that rule—The New Zealand Herald and Sky TV gave me a good run while Radio New Zealand opted to do a candidates’ round-up in two separate campaigns interviewing the (white) people who were first-, second- and fourth-polling—but overall, TVNZ, Radio New Zealand with those two exceptions, and the local community papers were decent. Many others seemed to have either ventured into fake news territory (one Australian-owned tabloid had a “poll”, source unknown, that said I would get 2 per cent in 2010) or simply had a belief that New Zealanders were incapable and that the globalist agenda knew best. As someone who ran on the belief that New Zealand had superior intellectual capital and innovative capability, and talked about how we should grow champions that do the acquiring, not become acquisition targets, then those media who were once acquisition targets of foreign corporations didn’t like what they heard.
   And that, in a nutshell, is why my attitude toward Stuff has changed overnight thanks to Sinéad Boucher taking ownership of what I once called, as part of a collective with its Australian owner, the Fairfax Press.
   The irony was always that the Fairfax Press in Australia—The Age and The Sydney Morning Herald—were positive about my work in the 2000s but their New Zealand outpost was quite happy to suggest I was hard to understand because of my accent. (Given that I sound more like an urban Kiwi than, say, the former leader of the opposition, and arguably have a better command of the English language than a number of their journalists, then that’s a lie you sell to dinosaurs of the Yellow Peril era.) A Twitter apology from The Dominion Post’s editor-in-chief isn’t really enough without an erratum in print, but there you go. In two campaigns, the Fairfax Press’s coverage was notably poor when compared with the others’.
   But I am upbeat about Boucher, about what she intends to do with the business back in local ownership, and about the potential of Kiwis finally getting media that aren’t subject to overseas whims or corporate agenda; certainly Stuff and its print counterparts won’t be regarded as some line on a balance sheet in Sydney any more, but a real business in Aotearoa serving Kiwis. Welcome back to the real world, we look forward to supporting you.


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Victor Billot on the 2019 UK General Election

22.12.2019

I often find myself in accord with my friend Victor Billot. His piece on the UK General Election can be found here. And yes, Britain, this is how many of us looking in see it—like Victor I have dual nationality (indeed, my British passport is my only current one, having been a little busy to get the Kiwi one renewed).
   Highlights include (and this is from a man who is no fan of the EU):

When reporters with their TV cameras went out to the streets to ask the people about their concerns, their motives, their aspirations, they recorded a dogs dinner of reverse logic and outright gibberish. BoJo had screaming rows with his girlfriend, made up policy on the go and hid in a commercial fridge. Corbyn however was seen as the weirdo. “I don’t like his mannerisms,” stated one Tory convert as the hapless Labour leader made another stump speech about saving the NHS. “Britain’s most dangerous man” shrieked a tabloid headline.
   Corbyn made a honest mistake in thinking that people may have been concerned about waiting lists at hospitals. It turned out that voters are happy about queues as long as they don’t have any foreigners in them, or doctors with ‘foreign’ looks at the end of them.


The Murdoch Press machine: predictably, business as usual.

and:

A curious aspect of the election is how the behaviour of the leaders seems to be measured by a new matrix of values. The more boorish, and arrogant, the better, in a kind of pale reflection of the troglodyte Trump in the midnight dim of his tweet bunker. BoJo, a blustering, buffoonish figure with a colourful personal life and the cocksure confidence of an Old Etonian, can be contrasted to the measured and entirely decent Corbyn with his Tube pass and allotment. Perhaps this is an inevitable side effect of the growing rage and alienation that bubbles under the surface of society, providing the gravitational pull towards the ‘strong man’ who will ‘make our nation great (again)’ in a world of other people who aren’t like us.

   I shan’t spoil the last paragraph but it all builds up to that nicely.


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When you let amateurs like Rees-Mogg write style guides

27.07.2019

I thought I could be archaic on a few things—I still use diphthongs in text in our publications (æsthetic, Cæsar), the trio of inst., ult. and prox. in written correspondence, and even fuel economy occasionally in mpg (Imperial) because I am useless at ℓ/100 km and too few countries use km/ℓ. However, even I had to cringe at Jacob Rees-Mogg’s style guide as revealed by ITV. This has now been circulated to his House of Commons staff. It is not satire.


   His first rule is ‘Organisations are SINGULAR’. (No, this isn’t licence to write ‘Organisations is singular.’) I don’t mind this as it’s one I adopt myself (admittedly inconsistently), but note the spelling of the first word. It’s French. The correct spelling is organizations, and the switch to the French in the Anglosphere appears to have happened postwar. Go to English books that are old enough, and you’ll find the z to be more commonplace. (Please don’t comment that z is ‘American’ before doing some research.)
   His sixth rule is ‘Double space after fullstops’. Now, the last word should be two words, but the rule itself has even been abandoned by the newspaper that Rees-Mogg’s father edited for so many years. Most compositors in Britain abandoned large spaces at the start of the 20th century, by my reckoning—my interpretation of the reading studies by Tinker et al is that the single space is sufficient, and web convention agrees. If we are to follow The Times in, say, 1969, we also need to insert spaces around certain other punctuation marks. If you find a copy from around that time, I can promise you it won’t be easy to read.
   What is apparent to me is that the rules have been typed up, at least, by an amateur, which accounts for the poor spacing and inconsistent capitalization, and generally it shows a disregard for professional style guides (again, we return to The Times). Sometimes, the acorn does fall far from the tree.
   I note that Imperial measurements are to be used again: none of this newfangled metric system nonsense. As I do some transactions in pounds sterling, I am going to refresh my memory on shillings, half-crowns and thruppenny bits in case currency decimalization is reversed. You never know, Johnson’s Britain may find the decimal system too Johnny Foreigner for its liking. ‘They cannot, and will not, change our sausage!’


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‘If you don’t like it here, why don’t you leave?’

25.07.2019

I didn’t read this thinking of Trump, which is what the Tweeter intended. I read it thinking of New Zealand. Heard the ‘If you don’t like it here, why don’t you leave?’ bullshit a lot—I dare say every immigrant to this nation has. English-born American columnist Sydney J. Harris, in 1969, answered it better than I ever could. (I hope the image appears in the embed below, since I see no img tags—it seems reliant on Javascript.) Presumably this is either the Chicago Daily News or the Sun–Times.

   Not a heck of a lot has changed, has it?
   Hat tip to Juan Incognito for the re-Tweet.

PS.: The Sun–Times has run this on its website, and it was from the Chicago Daily News.


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Facebook and Cambridge Analytica: the signs were there for years, if one only looked

20.03.2018

Facebook’s woes over Cambridge Analytica have only prompted one reaction from me: I told you so. While I never seized upon this example, bravely revealed to us by whistleblower Christopher Wylie and reported by Carole Cadwalladr and Emma Graham-Harrison of The Guardian, Facebook has shown itself to be callous about private data, mining preferences even after users have opted out, as I have proved on more than one occasion on this blog. They don’t care what your preferences are, and for a long time changed them quietly when you weren’t looking.
   And it’s nothing new: in October 2010, Emily Steel wrote, in The Wall Street Journal, about a data firm called Rapleaf that harvested Facebook information to target political advertisements (hat tip here to Jack Martin Leith).
   Facebook knew of a data breach years ago and failed to report it as required under law. The firm never acts, as we have seen, when everyday people complain. It only acts when it faces potential bad press, such as finally ceasing, after nearly five years, its forced malware downloads after I tipped off Wired’s Louise Matsakis about them earlier this year. Soon after Louise’s article went live, the malware downloads ceased.
   Like all these problems, if the stick isn’t big enough, Facebook will just hope things go away, or complain, as it did today, that it’s the victim. Sorry, you’re not. You’ve been complicit more than once, and violating user privacy, as I have charged on this blog many times, is part of your business practice.
   In this environment, I am also not surprised that US$37,000 million has been wiped off Facebook’s value and CEO Mark Zuckerberg saw his net worth decline by US$5,000 million.
   Those who kept buying Facebook shares, I would argue, were unreasonably optimistic. The writing surely was on the wall in January at the very latest (though I would have said it was much earlier myself), when I wrote, ‘All these things should have been sending signals to the investor community a long time ago, and as we’ve discussed at Medinge Group for many years, companies would be more accurately valued if we examined their contribution to humanity, and measuring the ingredients of branding and relationships with people. Sooner or later, the truth will out, and finance will follow what brand already knew. Facebook’s record on this front, especially when you consider how we at Medinge value brands and a company’s promise-keeping, has been astonishingly poor. People do not trust Facebook, and in my book: no trust means poor brand equity.’
   This sounds like my going back to my very first Medinge meeting in 2002, when we concluded, at the end of the conference, three simple words: ‘Finance is broken.’ It’s not a useful measure of a company, certainly not the human relationships that exist within. But brand has been giving us this heads-up for a long time: if you can’t trust a company, then it follows that its brand equity is reduced. That means its overall value is reduced. And time after time, finance follows what brand already knew. Even those who tolerate dishonesty—and millions do—will find it easy to depart from a product or service along with the rest of the mob. There’s less and less for them to justify staying with it. The reasons get worn down one by one: I’m here because of my kids—till the kids depart; I’m here because of my friends—till the friends depart. If you don’t create transparency, you risk someone knocking back the wall.
   We always knew Facebook’s user numbers were bogus, considering how many bots there are on the system. It would be more when people wanted to buy advertising, and it would be less when US government panels charged with investigating Facebook were asking awkward questions. I would love to know how many people are really on there, and the truth probably lies between the two extremes. Facebook probably should revise its claimed numbers down by 50 per cent.
   It’s a very simplified analysis—of course brand equity is made up of far more than trust—and doubters will point to the fact Facebook’s stock had been rising through 2017.
   But, as I said, finance follows brand, and Facebook is fairly under assault from many quarters. It has ignored many problems for over a decade, its culture borne of arrogance, and you can only do this for so long before people wise up. In the Trump era, with the US ever more divided, there were political forces that even Facebook could not ignore. Zuckerberg won’t be poor, and Facebook, Inc. has plenty of assets, so they’re not going away. But Facebook, as we know it, isn’t the darling that it was a decade ago, and what we are seeing, and what I have been talking about for years, are just the tip of the iceberg.


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