The end of Facebook pages?

01.05.2022/12.20

Some of the articles in Lucire are still manually designed in Dreamweaver, and those need to be added to the social networks in a similar way. There we use Zoho Social to update things. In practice, we only do Twitter, as IFTTT then takes care of reposting our updates to Facebook. Today, I noticed that […]

Don’t put your events on just Facebook—they won’t be seen

31.12.2021/06.50

We’re probably far enough along from the event for people not to know which one I am referring to, as I’ve no wish to embarrass the organizers. Earlier in 2021, we saw a weekend event that would take place at the ‘Johnsonville Community Hub’. No address was given other than that. Both Duck Duck […]

How will things play out at Fiat?

02.04.2016/14.23

Above: The current Fiat 500. A year shy of its 10th anniversary, is it still cool in 2016? The Detroit News reports that Fiat has been having trouble Stateside, with dealers now permitted to sell the cars alongside Chrysler, Jeep, Dodge and Ram instead of at stand-alone showrooms. It’s been worrying seeing Fiat’s plans […]

With ‘Wellywood’, Wellington Airport misses the point about how to brand a city

21.05.2011/06.22

I think this shows just how badly Wellington Airport CEO Steve Fitzgerald misses the point: Being niche and understated is cool positioning for a local audience, but to be relevant on the world tourism trail, we need to shout about why we are great. Actually, not always. And even if we did have to […]

Putting a full site feed on a Facebook fan page is not a good idea

29.11.2010/11.54

Even though more young women are spending time on Facebook at the exclusion of other sites, last night I decided to stop connecting the Lucire RSS feed in to its Facebook fan page. We began the fan page very late, having relied on using a Facebook group. And even then, these were promoted half-heartedly. […]