Semrush, your users used your tool, then created misinformation. How did this even come about?

It seemed right to quiz Semrush about the misinformation that is being posted out there, allegedly because of its program. I’ve yet to receive a reply, but I really need to understand why. How did my name even wind up in their system alongside Google and SEO? I emailed them, telling them what I could […]

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The three parties that did right among a whole lot of fraud

This whole Semrush-created junk about me being a Google SEO expert has one silver lining: if anyone has posted about it falsely, they are a fraud, and you know never to hire them. There are only a few people who have got it right: Shahid Jafar Khan in Pakistan (who removed his piece immediately upon […]

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A rejected PSA for the de-Googling community on Reddit

Pity, this was just removed from the De-Google subreddit. Oh well, you try to do a public duty as a netizen … Here it is, as I’m not about to let it go to waste—I was hoping to share the love a bit more so legitimate websites had the full story. We all probably know […]

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Semrush, LLMs (or “AIs”), and Google: a three-headed misinformation hydra?

It turns out that Semrush is likely responsible for the misinformation regarding my name. When Shahid Jafar first encountered the fake topic of a new Google algorithm named for me—and apparently created by me—he mentioned he had seen 8,000 references to it. I couldn’t, but it turns out—thanks to another blog post that has incorporated […]

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Why web pages are becoming homogenized

Dan York in Vermont referred to Mia Sato’s article in The Verge today, on how Google has driven the bland, same-again websites out there. It does lay the blame at netizens more, and fairly so here, given that the desperation behind SEO has led many to employ certain tricks in order to make a buck […]

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