Maybe I plain did not watch the news on the 15th—goodness knows what I was doing to have missed that Peter Graves, best known for his portrayal of Jim Phelps in Mission: Impossible, passed away, after suffering a heart attack. Today would have been his 84th birthday.
I am a huge fan of Mission: Impossible, and no, I do not mean the Tom Cruise movies. I recalled that Mr Graves himself was not a fan of the first one and was incredibly diplomatic about it, as men of his generation were.
Graves might not have been the best actor in the ensemble cast (I would give that honour to the late Greg Morris) but what always impressed me was what I knew of his off-screen life. You never heard anything bad about this guy, not even when there were disputes on the set of Mission: Impossible. He had strong values and ethics, a passion for acting (which he continued to do well into his 80s), and was one of the few Hollywood stars who led a normal family life. He married his college sweetheart, Joan, in 1950, and they stuck together for the last 60 years, with three children and six grandchildren.
It’s little wonder Graves found work throughout his career. I’m sure he would have been a great and dependable guy to work with. RIP, and, ‘Good luck, Jim.’
Other cast members who have passed on include Greg Morris and, at a very young age, Tony Hamilton.
Rumour has it that the new Saab—a small car (finally)—will resemble the ur-Saab, the 92. In fact, inside Saab, it has the codename 92.
Where have I heard this one before? I know. Stefan Engeseth’s Detective Marketing, 2001 edition. And from what I understand, since in 1999 I could not read much Swedish, it featured in the original Swedish edition, too.
While I am no fan of retro design, a modern one that has strong inspiration from Saab’s roots could go down well with the market—especially if the new 9-1 model had some advanced, non-fossil-fuel powertrains.
A car tied to Saab’s roots as an airplane manufacturer could reinvigorate passion for the brand in the same way as the Jaguar mascot unveiling under John Egan in the 1980s. And new boss Victor Muller, CEO of Spyker, has wasted no time getting Saab loyalists excited about the brand again. He has not set his sights on brand-new customers: he wants the old Saab buyers back.
While it might have Opel underpinnings, it at least gets Saab into the European premium compact car game, one which GM denied it, probably due to overlap with its mainstream brands. It was an opportunity missed as BMW, Audi and others broke in to the compact and supermini game.
I know at least one Swede who finds Muller’s promises exciting, and I sincerely hope to be proven wrong when I expressed doubts about bringing a 40,000-sales-per-year company back from the brink. Below is the announcement of Spyker finalizing its purchase (via Detective Marketing).
When he talks about ‘DNA’, Muller really means brand: it will rediscover and redefine that brand and its entrepreneurial spirit, using it to fuel the corporate culture, and having that drive product quality, R&D and other functions. If he succeeds in reaching his 100,000-per-year goal, then we can say that brand loyalty was a huge driver.
His first announcement alone has been praised, Saab’s 100-day plan gives distributors and loyalists some certainty, and the folks in this video actually look enthused—already this is not like a tired, Rover-style attempt at getting the company back on its feet, even if the annual sales’ figures are far worse than what the English company had prior to its collapse.
