Get your brand right and make it famous

There’s a lot of where advertising, marketing and tech have gone wrong on this blog, so what’s the right thing to do when you’re trying to sell your product? There’s the basic stuff we need to answer. We want people to buy our product, to solve a certain need, and they will do so because […]

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A tribute to Mission: Impossible’s nice guy

Maybe I plain did not watch the news on the 15th—goodness knows what I was doing to have missed that Peter Graves, best known for his portrayal of Jim Phelps in Mission: Impossible, passed away, after suffering a heart attack. Today would have been his 84th birthday.    I am a huge fan of Mission: […]

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Saab promises new generation of cars will have original DNA

Rumour has it that the new Saab—a small car (finally)—will resemble the ur-Saab, the 92. In fact, inside Saab, it has the codename 92.    Where have I heard this one before? I know. Stefan Engeseth’s Detective Marketing, 2001 edition. And from what I understand, since in 1999 I could not read much Swedish, it […]

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