It’s bittersweet to get news of the Chevrolet Corvette from what’s left of GM here in New Zealand, now a specialist importer of cars that are unlikely to sell in any great number. And we’re not unique, as the Sino-American firm pulls out of entire regions, and manufactures basically in China, North America, and South America. Peter Hanenberger’s prediction that there won’t be a GM in the near future appears to be coming true. What’s the bet that the South American ranges will eventually be superseded by Chinese product? Ford is already heading that way.
Inconceivable? If we go back to 1960, BMC was in the top 10 manufacturers in the world.
Out of interest, I decided to take four years—1990, 2000, 2010, and 2020—to see who the top 10 car manufacturers were. I haven’t confirmed 1990’s numbers with printed sources (they’re off YouTube) and I don’t know exactly what their measurement criteria are. Auto Katalog 1991–2 only gives country, not world manufacturer, totals and that was my most ready source.
Tables for 2000 and 2010 come from OICA, when they could be bothered compiling them. The last is from Daily Kanban and the very reliable Bertel Schmitt, though he concedes these are based on units sold, not units produced, due to the lack of data on the latter.
2000
1 GM
2 Ford
3 Toyota
4 Volkswagen
5 DaimlerChrysler
6 PSA
7 Fiat
8 Nissan
9 Renault
10 Honda
2010
1 Toyota
2 GM
3 Volkswagen (7,341,065)
4 Hyundai (5,764,918)
5 Ford
6 Nissan (3,982,162)
7 Honda
8 PSA
9 Suzuki
10 Renault (2,716,286)
If Renault’s and Nissan’s numbers were combined, and they probably should be at this point, then they would form the fourth largest grouping.
2020
1 Toyota
2 Volkswagen
3 Renault Nissan Mitsubishi
4 GM
5 Hyundai
6 Stellantis
7 Honda
8 Ford
9 Daimler
10 Suzuki
For years we could predict the GM–Ford–Toyota ordering but I still remember the headlines when Toyota edged GM out. GM disputed the figures because it wanted to be seen as the world’s number one. But by 2010 Toyota is firmly in number one and GM makes do with second place. Ford has plummeted to fifth as Volkswagen and Hyundai—by this point having made its own designs for just three and a half decades—overtake it.
Come 2020, with the American firms’ expertise lying in segment-quitting ahead of competing, they’ve sunk even further: GM in fourth and Ford in eighth.
It’s quite remarkable to me that Hyundai (presumably including Kia and Genesis) and Honda (including Acura) are in these tables with only a few brands, ditto with Daimler AG. Suzuki has its one brand, and that’s it (if you want to split hairs, of course there’s Maruti).
Toyota has Lexus and Daihatsu and a holding in Subaru, but given its broad range and international sales’ strength, it didn’t surprise me that it has managed to have podium finishes for the last three decades. It’s primarily used its own brand to do all its work, and that’s no mean feat.
I’m surprised we don’t see the Chinese groups in these tables but many are being included in the others’ totals. For instance, SAIC managed to shift 5,600,482 units sold in 2020 but some of those would have been counted in the Volkswagen and GM totals.
I won’t go into the reasons for the US manufacturers’ decline here, but things will need to change if they don’t want to keep falling down these tables. Right now, it seems they will continue to decline.
Notes
Chrysler’s finest? The 300M rates as one of my favourites.
The original cast of Hustle, one of my favourite 2000s series.
Boris Johnson ‘wage growth’ quotation—what matters to a eugenicist isn’t human life, after all. Reposted from Twitter.
For our wonderful niece Esme, a Lego airport set. It is an uncle and aunt’s duty to get decent Lego. My parents got me a great set (Lego 40) when I was six, so getting one at four is a real treat!
Publicity still of Barbara Bach in The Spy Who Loved Me. Reposted from Twitter.
Koala reposted from Twitter.
Photostat of an advertisement in a 1989 issue of the London Review of Books, which my friend Philip’s father lent me. I copied a bunch of pages for some homework. I have since reused a lot of the backs of those pages, but for some reason this 1989 layout intrigued me. It’s very period.
Fiat brochure for Belgium, 1970, with the 128 taking pride of place, and looking far more modern than lesser models in the range.
John Lewis Christmas 2016 parody ad still, reposted from Twitter.
More on the Triumph Mk II at Autocade. Reposted from Car Brochure Addict on Twitter.
The origins of the Lucire trade mark, as told to Amanda’s cousin in an email.
More on the Kenmeri Nissan Skyline at Autocade. Renault Talisman interior and exterior for the facelifted model.
The original 1971 Lamborghini Countach LP500 by Bertone show car. Read more in Lucire.
More on the Audi A2 in Autocade.
Sources
Volkswagen Gol G4—more at Autocade.
The fake friends of social media being the junk food equivalent of real friendships, from this post by Umair Haque.
Stay at home, wear a mask—geek humour shared from Twitter. Thaikila swimwear—seems to have an interesting history.
More on the Fiat 124 Sport Spider here at Autocade.
Jerry Inzerillo, first male on the cover of an issue of Lucire anywhere in the world, in this case the August 2021 issue of Lucire KSA. The story can be found here on our website.
Tonight, I had the sad and solemn duty to announce publicly the passing of my friend Thomas Gad.
I’m still waiting for someone to come out and tell me that I have been severely pranked.
Thomas was the founder of what we now call Medinge Group. After working for 17 years at Grey Advertising as an international creative director, Thomas set up Brandflight, a leading branding consultancy HQed in Stockholm. He authored 4-D Branding, Managing Brand Me (with his wife, Annette Rosencreutz), and, most recently, Customer Experience Branding.
In 2000, Thomas seized on an idea: why not gather a bunch of leading brand practitioners at Annette’s family’s villa at Medinge, three hours west of Stockholm, for a bit of R&R, where they could all discuss ideas around the profession?
Nicholas Ind was one of the people at that first meeting. In a statement tonight, Nick wrote, ‘I first met Thomas when I was working in Stockholm in 2000—he invited me to join him at Medinge in the Swedish countryside to talk about branding. So began a professional and personal relationship that was truly fulfilling. Thomas, and his wife Annette, hosted the annual meetings we had at his house every summer after that with unrivalled generosity. My strongest recollection of those days is not the debates we had or flying with Thomas in his sea plane (even though those are also memorable), but Thomas and Annette sitting at the dinner table in the evenings singing songs, telling jokes and bringing everyone together. Thomas was exceptional in the way he made everyone feel welcome and valued in the group—he will be deeply missed.’
I came on the scene in 2002, invited by Chris Macrae. The event had become international the year before. Thomas and Annette made me feel incredibly at home at Medinge, and we had an incredibly productive meeting. He had taught me to sing ‘Helan gÃ¥r’, for no Swedish gathering is complete without a drinking song.
At the same meeting, I met Ian Ryder, who wrote, ‘As a founding member, and now Honorary Life Member, of Medinge Group I couldn’t possibly let such a sad announcement pass without observation. Thomas was a really bright, intellectually and socially, human being who I first met at the inaugural pre-Medinge group meeting in Amsterdam sixteen years ago. Little did we know then that our band of open-minded, globally experienced brand experts would develop into a superb think-tank based out of Thomas’s home in Medinge, Sweden.
‘For many years he and his lovely wife, Annette, hosted with a big heart, the annual gathering at which he played fabulous host to those of us who made it there. A larger-than-life, clever and successful professional, Thomas will be sorely missed by all those lucky enough to have known him.’
By the end of the summer 2002 meeting we had some principles around branding, the idea for a book (which became Beyond Branding), and a desire to formalize ourselves into an organization. The meeting at Medinge would soon become the Medinge Group (the definite article was part of our original name), and we had come to represent brands with a conscience: the idea that brands could do good, and that business could be humane and humanistic. This came about in an environment of real change: Enron, which had been given awards for supposedly doing good, had been exposed as fraudulent; there was a generation of media-savvy young people who could see through the BS and were voting and buying based on causes they supported; and inequality was on the rise, something that the late Economist editor, Norman Macrae (Chris’s Dad) even then called humankind’s most pressing concern. If everything is a product of its time, then that was true of us; and the issues that we care about the most are still with us, and changes to the way we do business are needed more now than ever.
This is Thomas’s legacy: Medinge Group is an incorporated company with far more members worldwide, holding two meetings per annum: the annual summer retreat in Sweden, and a public event every spring, with the next in Sevilla. The public events, and the Brands with a Conscience awards held in the 2000s, came about during Stanley Moss’s time as CEO. Stanley wrote this morning, ‘Thomas brought his vision and resources to the foundation of Medinge, and served as a critical voice in the international movement for humanistic brands.’ We continue today to spread that vision.
We have now been robbed far too early of two of our talents: Colin Morley, in the 7-7 bombings in London in 2005; and, now, Thomas, taken by cancer at age 65. My thoughts go to Annette and to the entire family.
Top Earlier today, attempting to get into Style.com meant a virus warning—the only trace of this curiosity is in the web history. AboveStyle.com is back, with a note that it will be transforming into an e-tail site.
