I can finally identify with the main character in a New Zealand TV show

31.03.2021/08.36

While I care much more about when John Simm will grace our screens again (pun intended), it was hard to avoid the reality TV that gets beamed into our living rooms during prime-time. There is the disgusting Married at First Sight Australia, where I am speechless with shock that fellow Scots alumnus John Aiken appears […]

This week it’s the Sports Illustrated Swimsuit models; what’s next for our destination marketing?

09.02.2014/09.51

In Lucire’s publication history, more Americans than New Zealanders have read from the title. Online, that was always the case, as we started off in 1997 with a 70 per cent US readership, which has dropped to around 42 per cent with other countries catching up with web browsing over the last 16 years. […]