In Lucire’s publication history, more Americans than New Zealanders have read from the title. Online, that was always the case, as we started off in 1997 with a 70 per cent US readership, which has dropped to around 42 per cent with other countries catching up with web browsing over the last 16 years. […]
Read More… from This week it’s the Sports Illustrated Swimsuit models; what’s next for our destination marketing?
Every now and then, the Harvard Business Review comes up with some gems. This video, from Anna Tavis, head of talent and development at Brown Brothers Harriman, says that global experience is more important than education if you wish to be successful in business. She also hints at the importance of differentiation, which I […]
Read More… from Global experience trumps education—Anna Tavis, Brown Brothers Harriman
Take a car range that’s not selling too well, and try to pull the patriotic heart-strings to see if you can move a few. Trouble is, this ad for the MG 6 Magnette, which is running on some of our sites, is pretty awful. It’s not convincing, for starters. Brand Germany has its […]
Read More… from In the MG world, the Chinese understand Britishness better
Geoffroy de la Bourdonnaye of Chloé believes the mainland Chinese market is moving toward more understated luxury. I believe there’ll always be a mixture. The understated buyer is emerging probably because of saturation by more extrovert brands—and often, buyers want to get something different, rather than conform. And the top-end luxury brands have […]
Read More… from Chloé chief sees China moving to more understated luxury—or is it?