Posts tagged ‘Air New Zealand’


If you’re in the ‘New Zealand can’t’ camp, then you’re not a business leader

04.10.2020


Which club is the better one to belong to? The ones who have bent the curve down and trying to eliminate COVID-19, or the ones whose curves are heading up? Apparently Air New Zealand’s boss thinks the latter might be better for us.

From Stuff today, certain ‘business leaders’ talk about the New Zealand Government’s response to COVID-19.
   We have Air New Zealand boss Greg Foran saying that elimination was no longer a realistic goal for us, and that we should live with the virus.
   This is despite our country having largely eliminated the virus, which suggests it was realistic.
   No, the response hasn’t been perfect, but I’m glad we can walk about freely and go about our lives.
   Economist Benje Patterson says that if we don’t increase our risk tolerance, ‘We could get to that point where we’re left behind.’
   When I first read this, I thought: ‘Aren’t we leaving the rest of the world behind?’
   Is Taiwan, ROC leaving the world behind with having largely eliminated COVID-19 on its shores? It sure looks like it. How about mainland China, who by all accounts is getting its commerce moving? (We’ve reported on a lot of developments in Lucire relating to Chinese business.) The Kingdom of Saudi Arabia has adopted policies similar to ours with travel and quarantine, and I’ve been watching their infection figures drop consistently. They’re also well on their way to eliminating the virus and leaving the world behind.
   We are in an enviable position where we can possibly have bubbles with certain low-risk countries, and that is something the incoming government after October 17 has to consider.
   We are in a tiny club that the rest of the world would like to join.
   Let’s be entirely clinical and calculating: how many hours of productivity will be lost to deaths and illnesses, and the lingering effects of COVID-19, if we simply tolerated the virus?
   Work done by Prof Heidi Tworek and her colleagues, Dr Ian Beacock and Eseohe Ojo, rates New Zealand’s democratic health communications among the best in the world and believes that, as of their writing in September, we have been successful in executing the elimination strategy.
   Some of our epidemiologists believe the goal can be achieved.
   I just have to go with the health experts over the business “experts”.
   I’m not sure you could be described as a ‘business leader’ if you are a business follower, and by that I mean someone who desires to be part of a global club that is failing at its response to COVID-19. GDP drops in places like the UK and the US are far more severe than ours over the second quarter—we’re a little over where Germany is. Treasury expects our GDP to grow in Q3, something not often mentioned by our media. As Europe experiences a second wave in many countries, will they show another drop? Is this what we would like for our country?
   I’ve fought against this type of thinking for most of my career: the belief that ‘New Zealand can’t’. That we can’t lead. That we can’t be the best at something. That because we’re a tiny country on the edge of the world we must take our cues from bigger ones.
   Bollocks.
   Great Kiwis have always said, ‘Bollocks,’ to this sort of thinking.
   Of course we can win the America’s Cup. Just because we haven’t put up a challenge before doesn’t mean we can’t start one now.
   Of course we can make Hollywood blockbusters. Just because we haven’t before doesn’t mean we can’t now.
   Heck, let’s even get my one in there: of course we can create and publish font software. Just because foreign companies have always done it doesn’t mean a Kiwi one can’t, and pave the way.
   Yet all of these were considered the province of foreigners until someone stood up and said, ‘Bollocks.’
   Once upon a time we even said that we could have hybrid cars that burned natural gas cheaply (and switch back to petrol when required) until the orthodoxy put paid to that, and we wound up buying petrol from foreigners again—probably because we were so desperate to be seen as part of some globalist club, rather than an independent, independently minded and innovative nation.
   Then when the Japanese brought in petrol–electric hybrids we all marvelled at how novel they were in a fit of collective national amnesia.
   About the only lot who were sensible through all of this were our cabbies, since every penny saved contributes to their bottom line. They stuck with LPG after 1996 and switched to the Asian hybrids when they became palatable to the punters.
   Through my career people have told me that I can’t create fonts from New Zealand (even reading in a national magazine after I had started business that there were no typefoundries here), that no one would want to read a fashion magazine online or that no one would ever care what carbon neutrality was. Apparently you can’t take an online media brand into print, either. This is all from the ‘New Zealand can’t’ camp, and it is not one I belong to.
   If anybody can, a Kiwi can.
   And if we happen to do better than others, for God’s sake don’t break out the tall poppy shit again.
   Accept the fact we can do better and that we do not need the approval of mother England or the United States. We certainly don’t want to be dragged down to their level, nor do we want to see the divisiveness that they suffer plague our politics and our everyday discourse.
   Elimination is better than tolerance, and I like the fact we didn’t settle for a second-best solution, even if some business followers do.
   Those who wish to import the sorts of division that the US and UK see today are those who have neither imagination nor a desire to roll up their sleeves and do the hard yards, because they know that spouting bullshit from positions of privilege is cheap and easy. And similarly I see little wisdom in importing their health approaches and the loss of life that results.
   I’m grateful for our freedom, since it isn’t illusory, as we leave the rest of the world to catch up. And I sincerely hope they do.


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A year of random thoughts: 2014 in review

29.12.2014

For the last few years, I’ve looked back at the events of the year in a tongue-in-cheek fashion. (In fact, in 2009, I looked back at the decade.) Tumblr’s the place I look at these days for these summaries, since it tends to have my random thoughts, ones complemented by very little critical thinking. They tell me what piqued my interest over the year.
   These days, I’ve been posting more about the TV show I watch the most regularly, the German Alarm fĂźr Cobra 11: die Autobahnpolizei. A good part of my Tumblr, at least, and of Danielle Carey’s, whom I first connected with via this blog, features screen shots and other photographs from it. But Cobra 11 aside—and for those “cultured” Germans who tell me it’s the worst show on their telly, may I remind you that you still make Das Traumschiff?—I still will be influenced by everyday events.
   So what do I spy?
   Sadly, despite my intent in wanting to blog humorously, it turns out that 2014 doesn’t necessarily give us a lot to laugh about. And we’ve had over a year after that Mayan calendar gag, and 13 years after Y2K. It’s still not time to laugh yet.

January
I made a spoof English Hustle poster given all the hype about American Hustle, which seems to have, prima facie, the same idea. It meets with Adrian Lester’s approval (well, he said, ‘Ha,’ which I gather is positive).

   I post about Idris Elba giving a response about the James Bond character. (Slightly ahead of my time, as it turns out.)
   Robert Catto wrote of Justin Bieber’s arrest: ‘So, J. Biebs is arrested for racing a rented Lamborghini in a residential neighbourhood while under the influence (of drugs and alcohol) while on an expired license, resisting arrest, and a bunch of previous stuff including egging a neighbour’s house. With that many accusations being thrown at him, this can only mean one thing.
   â€˜The race for Mayor of Toronto just got interesting.’
   I wrote to a friend, ‘If there was a Facebook New Zealand Ltd. registered here then it might make more sense ensuring that there were fewer loopholes for that company to minimize its tax obligations, but the fact is there isn’t. Either major party would be better off encouraging New Zealand to be the head office for global corporations, or encourage good New Zealand businesses to become global players, if this was an issue (and I believe that it is). There is this thing called the internet that they may have heard of, but both parties have seen it as the enemy (e.g. the whole furore over s. 92A, first proposed by Labour, enacted by National).
   â€˜Right now, we have some policy and procedural problems preventing us from becoming more effective exporters.
   â€˜It’s no coincidence that I took an innovation tack in my two mayoral campaigns. If central government was too slow in acting to capture or create these players, then I was going to do it at a local level.’
   And there are $700 trillion (I imagine that means $700 billion, if you used the old definitions—12 zeroes after the 700) worth of derivatives yet to implode, according to I Acknowledge. Global GDP is $69¡4 (American) trillion a year. ‘This means that (primarily) Wall Street and the City of London have run up phantom paper debts of more than ten times of the annual earnings of the entire planet.’

February
The Sochi Olympics: in Soviet Russia, Olympics watch you! Dmitry Kozak, the deputy PM, says that westerners are deliberately sabotaging things there. How does he know? ‘We have surveillance video from the hotels that shows people turn on the shower, direct the nozzle at the wall and then leave the room for the whole day.’
   Sports Illustrated does an Air New Zealand safety video.
   This was the month I first saw the graphic containing a version of these words: ‘Jesus was a guy who was a peaceful, radical, nonviolent revolutionary, who hung around with lepers, hookers, and criminals, who never spoke English, was not an American citizen, a man who was anti-capitalism, anti-wealth, anti-public prayer (yes he was Matthew 6:5), anti-death penalty but never once remotely anti-gay, didn’t mention abortion, didn’t mention premarital sex, a man who never justified torture, who never called the poor “lazy”, who never asked a leper for a co-pay, who never fought for tax cuts for the wealthiest Nazarenes, who was a long haired, brown skinned (that’s in revelations), homeless, middle eastern Jew? Of course, that’s only if you believe what’s actually in the Bible’ (sic). For those who want a response, this blog post answers the points from a Catholic point of view, but the original quote’s not completely off-base.

March
My friend Dmitry protests in Moskva against Russia’s actions in the Crimea. This was posted on this blog at the time. He reports things aren’t all rosy in Russia when it comes to free speech.
   Another friend, Carolyn Enting, gets her mug in the Upper Hutt Leader after writing her first fictional book, The Medallion of Auratus.
   MH370 goes missing.
   And this great cartoon, called ‘If Breaking Bad Had Been Set in the UK’:

April
I call Lupita Nyong’o ‘Woman of the Year 2014’.
   A post featuring Robin Williams (before that horrible moment in August), where he talks about the influence of Peter Sellers and Dr Strangelove on him. I seem to have posted a lot of Robin that month, from his CBS TV show, The Crazy Ones.
   A Lancastrian reader, Gerald Vinestock, writes to The Times: ‘Sir, Wednesday’s paper did not have a photograph of the Duchess of Cambridge. I do hope she is all right.’
   A first post on those CBS TV attempts to create a show about Sherlock Holmes set in the modern day in the US, partnered with a woman: on 1987’s The Return of Sherlock Holmes.

   The fiftieth anniversary of the on-sale date of the Ford Mustang (April 17).
   The death of Bob Hoskins. Of course I had to post his last speech in The Long Good Friday, as well as the clip from Top Gear where Richard Hammond mistook Ray Winstone for Hoskins. They all look the same to me.

May
Judith Collins’ story about what she was doing in China with Oravida collapses.
   Someone points out there is a resemblance between Benedict Cumberbatch and Butthead from Beavis and Butthead.

   Jean Pisani Ferry’s view on the origins of the euro crisis in The Economist: ‘Suppose that the crisis had begun, as it might easily have done, in Ireland? It would then have been obvious that fiscal irresponsibility was not the culprit: Ireland had a budget surplus and very low debt. More to blame were economic imbalances, inflated property prices and dodgy bank loans. The priority should not have been tax rises and spending cuts, but reforms to improve competitiveness and a swift resolution of troubled banks, including German and French ones, that lent so irresponsibly.’

June
British-born Tony Abbott says he doesn’t like immigration, or some such.
   This humorous graphic, made before the launch of the five-door Mini, on how the company could extend its range:

   Sir Ian McKellen says, ‘Did I want to go and live in New Zealand for a year? As it turns out, I was very happy that I did. I can’t recommend New Zealand strongly enough. It’s a wonderful, wonderful place, quite unlike [the] western world. It’s in the southern hemisphere and it’s far, far away and although they speak English, don’t be fooled. They’re not like us. They’re something better than us.’
   Lots of Alarm fĂźr Cobra 11 posts.

July
Sopheak Seng’s first Lucire cover, photographed by Dave Richards, and with a fantastic crew: hair by Michael Beel, make-up by Hil Cook, modelled by Chloé Graham, and with some layout and graphic design by Tanya Sooksombatisatian and typography by me.

   Liam Fitzpatrick writes of Hong Kong, before the Occupy protests, ‘Hong Kongers—sober, decent, pragmatic and hardworking—are mostly not the sort of people who gravitate to the barricades and the streets. Neither do they need to be made aware of the political realities of having China as a sovereign power, for the simple fact that postwar Hong Kong has only ever existed with China’s permission. In the 1960s, the local joke was that Mao Zedong could send the British packing with a mere phone call.
   â€˜With that vast, brooding power lying just over the Kowloon hills, tiny Hong Kong’s style has always been to play China cleverly—to push where it can (in matters such as education and national-security legislation, where it has won important battles) and to back off where it cannot.’
   It didn’t seem completely prescient.

August
The General Election campaign: National billboards are edited.
   Doctor Who goes on tour prior to Peter Capaldi’s first season in the lead role.
   The suicide of Robin Williams.
   Michael Brown is killed. Greg Howard writes, ‘There was Trayvon Martin in Sanford, Fla., and Oscar Grant in Oakland, Calif., and so many more. Michael Brown’s death wasn’t shocking at all. All over the country, unarmed black men are being killed by the very people who have sworn to protect them, as has been going on for a very long time now …
   â€˜There are reasons why white gun’s rights activists can walk into a Chipotle restaurant with assault rifles and be seen as gauche nuisances while unarmed black men are killed for reaching for their wallets or cell phones, or carrying children’s toys.’
   Like so many things, such a statement of fact became politicized in months to come.
   Darren Watson releases ‘Up Here on Planet Key’, only to have it banned by the Electoral Commission. With his permission, I did a spoken-word version.
   Journalist Nicky Hager, who those of us old enough will remember was a right-wing conspiracy theorist, is branded a left-wing conspiracy theorist by the PM because this time, he wrote about National and not Labour. The Deputy PM, Bill English, who commended Hager’s work 12 years ago over Seeds of Distrust, and even quoted from it, remained fairly quiet.
   It wasn’t atypical. I wrote in one post, ‘In 2011, Warren Tucker said three times in one letter that he told PM John Key about the SIS release. Now he says he only told his office but not the PM personally—after an investigation was announced (when the correct protocol would be to let the investigation proceed) …
   â€˜Key did not know about GCSB director Ian Fletcher’s appointment (week one of that saga) before he knew about it (week two).
   â€˜Key cannot remember how many TranzRail shares he owned.
   â€˜Key cannot remember if and when he was briefed by the GCSB over Kim Dotcom.
   â€˜Key did not know about Kim Dotcom’s name before he did not know about Kim Dotcom at all.
   â€˜Key cannot remember if he was for or against the 1981 Springbok tour.’
   Some folks on YouTube did a wonderful series of satirical videos lampooning the PM. Kiwi satire was back. This was the first:

   Matt Crawford recalled, ‘At this point in the last election campaign, the police were threatening to order search warrants for TV3, The Herald on Sunday, RadioNZ et al—over a complaint by the Prime Minister. Over a digital recording inadvertently made in a public space literally during a media stunt put on for the press—a figurative media circus.’
   Quoting Robert Muldoon in 1977’s Muldoon by Muldoon: ‘New Zealand does not have a colour bar, it has a behaviour bar, and throughout the length and breadth of this country we have always been prepared to accept each other on the basis of behaviour and regardless of colour, creed, origin or wealth. That is the most valuable feature of New Zealand society and the reason why I have time and again stuck my neck out to challenge those who would try to destroy this harmony and set people against people inside our country.’
   And my reaction to the Conservative Party’s latest publicity, which was recorded on this blog, and repeated for good measure on Tumblr: ‘Essentially what they are saying is: our policy is that race doesn’t matter. Except when it comes to vilifying a group, it does. Let’s ignore the real culprits, because: “The Chinese”.’

September
The passing of Richard ‘Jaws’ Kiel.
   John Barnett of South Pacific Pictures sums up Nicky Hager: ‘Hager is a gadfly who often causes us to examine our society. He has attacked both the right and the left before. It’s too easy to dismiss it as a left wing loony conspiracy. We tend to shoot the messengers rather than examine the messages.’
   New Zealanders begin vilifying Kim Dotcom: I respond.
   I blog about Occupy Central in Hong Kong—which led to a television appearance on Breakfast in early October.

October
I’m not sure where this quotation comes from, but I reposted it: ‘A white man is promoted: He does good work, he deserved it.
   â€˜A white woman is promoted: Whose dick did she suck?
   â€˜A man of color is promoted: Oh, great, I guess we have to “fill quotas” now.
   â€˜A woman of color is promoted: j/k. That never happens.’
   Facebook gets overrun by bots: I manage to encounter 277 in a single day. (I eventually reach someone at Facebook New Zealand, who is trying to solicit business for one of the fan pages we have, and point this out. I never hear back from him.) The trouble is Facebook limits you to reporting 40 a day, effectively tolerating the bots. It definitely tolerates the click farms: I know of dozens of accounts that the company has left untouched, despite reports.
   Kim Dotcom’s lawyers file a motion to dismiss in Virginia in United States v. Dotcom and others, and summarize the case so far: ‘Nearly three years ago, the United States Government effectively wiped out Megaupload Limited, a cloud storage provider, along with related businesses, based on novel theories of criminal copyright infringement that were offered by the Government ex parte and have yet to be subjected to adversarial testing. Thus, the Government has already seized the criminal defendants’ websites, destroyed their business, and frozen their assets around the world—all without benefit of an evidentiary hearing or any semblance of due process.
   â€˜Without even attempting to serve the corporate defendants per the Federal Rules of Criminal Procedure, the Government has exercised all its might in a concerted, calculated effort to foreclose any opportunity for the defendants to challenge the allegations against them and also to deprive them of the funds and other tools (including exculpatory evidence residing on servers, counsel of choice, and ability to appear) that would equip robust defense in the criminal proceedings.
   â€˜But all that, for the Government, was not enough. Now it seeks to pile on against ostensibly defenseless targets with a parallel civil action, seeking civil forfeiture, based on the same alleged copyright crimes that, when scrutinized, turn out to be figments of the Government’s boundless imagination. In fact, the crimes for which the Government seeks to punish the Megaupload defendants (now within the civil as well as the criminal realm) do not exist. Although there is no such crime as secondary criminal copyright infringement, that is the crime on which the Government’s Superseding Indictment and instant Complaint are predicated. That is the nonexistent crime for which Megaupload was destroyed and all of its innocent users were denied their rightful property. That is the nonexistent crime for which individual defendants were arrested, in their homes and at gunpoint, back in January 2012. And that is the nonexistent crime for which the Government would now strip the criminal defendants, and their families, of all their assets.’
   Stuart Heritage thinks The Apprentice UK has run its course, and writes in The Guardian: ‘The Apprentice has had its day. It’s running on fumes. It’s time to replace it with something more exciting, such as a 40-part retrospective on the history of the milk carton, or a static shot of someone trying to dislodge some food from between their teeth with the corner of an envelope.’

November
Doctor Who takes a selfie and photobombs himself.

   Andrew Little becomes Labour leader, and is quoted in the Fairfax Press (who, according to one caption, says his mother’s name is Cecil): ‘I’m not going to resile from being passionate about working men and women being looked after, having a voice, and being able to go to work safe and earn well. That’s what I stand for.
   â€˜The National party have continued to run what I think is a very 1970s prejudice about unions … We have [in New Zealand] accepted a culture that if you are big, bold and brassy you will stand up for yourself. But [this] Government is even stripping away protections [from] those who are bold enough to do so.
   â€˜I think New Zealanders are ready for someone who will talk bluntly about those who are being left behind. That’s what I’ll be doing.’
   I’m not a Labour voter but I was impressed.
   I advise my friend Keith Adams in Britain, who laments the driving standards there, that in order to have the road toll we have, they’d need to kill another 2,000 per annum. ‘The British driver is a well honed, precision pilot compared to one’s Kiwi counterpart.’

December
Julian Assange on Google, and confirmation that the company has handed over personal data to the US Government. He calls Eric Schmidt ‘Google’s secretary of state, a Henry Kissinger-like figure whose job it is to go out and meet with foreign leaders and their opponents and position Google in the world.’
   The Sydney siege and the tragic deaths of Katrina Dawson and Tori Johnson.
   The killing of NYPD officers Rafael Ramos and Wenjian Liu. The NYPD doesn’t look very white to me, but a murderer used the death of Eric Garner as an excuse to murder a Dad and a newlywed.
   My second post on those CBS TV attempts to create a show about Sherlock Holmes set in the modern day in the US, partnered with a woman: on 1993’s 1994 Baker Street.

   Craig Ferguson hosts his last Late Late Show. And more’s the pity: he’s one of the old school, never bitter, and never jumped on the bandwagon attacking celebrities.


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Reacting to AJE’s Broken Dreams: are there parallels between GM and Boeing’s 787?

12.09.2014


Simpsons fans should be able to connect the above scene with the post below.

I’m sure some of you watched the al-Jazeera English documentary this week on the Boeing 787, and how there are safety concerns over the models built in South Carolina. In summary, ‘Al Jazeera’s Investigative Unit and reporter Will Jordan investigate Boeing’s 787 “Dreamliner”, finding some workers with quality concerns, alleging drug use and fearing to fly the plane they build.’ Even if you don’t watch the full 48 minutes, the links on the page make for interesting reading.
   I’m not usually one to take a TV programme at face value, but I admit this one piqued my interest. Enough for me to Tweet Air New Zealand last night to ask them their thoughts and the airline responded this morning:

Safety is paramount and non-negotiable at Air NZ. We remain completely confident of the safety and reliability of the 787-9.

which does sound a bit like a press release. Hackneyed? Yes, and totally unlike the human face that Air New Zealand generally takes with its Twitter account.
   Call me cheeky, but I responded with:

That’s what BOAC said about the De Havilland Comet. Will you check into these new allegations about the Hillbilly 787s?

(I accept that that was not a good term to use and I apologize for it) and added later:

Can you guys at least watch the doco or confirm to me that someone senior enough has, and then convey your thoughts?

   The documentary was quite damning about the 787s, and the US system failing consumers these days (just think about GM), I think I’ve every right to be worried. Air New Zealand, even more so. When whistle-blowers like John Woods are fired, something is rotten. If consumers don’t trust ‘Made in USA’ any more, then we need to be assured that we’re getting the best planes made by the best workers—and traditionally, those workers are the Washington state ones.
   Surely there are parallels here. Here’s what happened to GM quality manager Courtland Kelley:

It described employees passing the buck and committees falling back on the “GM nod”—when everyone in a meeting agrees that something should happen, and no one actually does it …
   Kelley had sued GM in 2003, alleging that the company had dragged its feet addressing dangers in its cars and trucks. Even though he lost, Kelley thought that by blowing the whistle he’d done the right thing and paved the way for other GMers to speak up. Now he saw that he’d had the opposite impact: His loss, and the way his career had stalled afterward, taught others at the company to stay quiet …
   Kelley had been the head of a nationwide GM inspection program and then the quality manager for the Cobalt’s predecessor, the Cavalier. He found flaws and reported them, over and over, and repeatedly found his colleagues’ and supervisors’ responses wanting. He thought they were more concerned with maintaining their bureaucracies and avoiding expensive recalls than with stopping the sale of dangerous cars. Eventually, Kelley threatened to take his concerns to the National Highway Traffic Safety Administration. Frustrated with the limited scope of a recall of sport-utility vehicles in 2002, he sued GM under a Michigan whistle-blower law. GM denied wrongdoing, and the case was dismissed on procedural grounds.

and what happened to Woods (who also lost against Boeing and its team of lawyers):

There was some animosity between quality and production. I would bring up a quality concern and they would say, well, that’s not helpful to production.
   On several occasions, I would go check out these repairs while they were being done and after. There are inspection points all throughout the repair process where an inspector is supposed to come over and check something and mark it down that he checked it.
   You’re never supposed to go past an operation that’s not checked off. I would see a defect and I’ll look at the inspection sheet and there was no note of it, and I know in the specifications that all anomalies, even small anomalies, are supposed to be recorded in the inspection.
   So I would bring an inspector over and show it to him and say, “Could you please note this down in your inspection?” And they say okay, so I’d walk away. Then I’d come back later that day or the next day and it’s still not noted.
   So then I would go mention it to the supervisor and go back another couple of days and still not noted. It became very frustrating on several occasions, to the point where people were angry at me for bringing it up.

   If we cannot trust the NHTSA over GM, can we really trust the FAA?
   As a New Zealander, I would like our national airline to assure us that we’re not getting lemons, and just how we can be sure that we’re not the guinea pigs for testing the planes like those early Comet passengers were.

• Boeing’s response to the al-Jazeera programme can be found here.
• A review questioning al-Jazeera’s objectivity with claims there were biases can be found in Forbes.


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This week it’s the Sports Illustrated Swimsuit models; what’s next for our destination marketing?

09.02.2014

In Lucire’s publication history, more Americans than New Zealanders have read from the title. Online, that was always the case, as we started off in 1997 with a 70 per cent US readership, which has dropped to around 42 per cent with other countries catching up with web browsing over the last 16 years.
   Who knew, then, that Kiwis would come en masse over the last day and a bit to have a gander at our behind-the-scenes story on Air New Zealand’s next safety video?
   And all it took were five swimwear models from the Sports Illustrated Swimsuit Issue. None of whom are actually New Zealanders (four American, one Australian), though former Miss South Pacific Joyana Meyer, who is based locally, does make an appearance.
   I can see the irony: Kiwis browsing a Kiwi site reading about a Kiwi airline. Yes, it is strange, considering we are quite happy reading Australian newspapers and German magazines. We are proud, however, of our national carrier.
   I can also see the second irony, in that the video itself has foreigners in the main roles.
   However, 70 million SI readers now alerted to the Cook Islands, New Zealand and Air New Zealand without reliance on ‘Who Shot J. R. R.?’ marks a new change, and that might not be a bad thing for the maturing of tourist marketing.
   I know, we are falling back on babes and beaches, but I’ve never been convinced about the 100 Per Cent Pure campaign. While Sir Peter Jackson put us on the map thanks to his own love of our nation, I wonder if there may be fatigue in the association. What is the life cycle of such campaigns, typically?
   I could be completely wrong on both but it was a dozen years since I was in Scandinavia talking to excited Swedes about our country in the wake of the first Lord of the Rings film.
   Post-Conchords maybe it is time to show another side of us. You know I will keep championing Kiwi creativity and intellectual capital because I still believe these set us apart. Sports Illustrated doesn’t express that, but the fact that our national carrier is happy to co-brand with an iconic US title at least puts us on an internationally recognizable level. And it shows some decent, globally minded lateral thinking on behalf of the brand managers at Air New Zealand. I’m also encouraged that Air New Zealand’s new CEO, Christopher Luxon, is a brand guy with MNC experience because he’ll understand the need for differentiation on a global stage. It’s a stepping stone that we can take advantage of.
   The question to engage our brains next are: how else can we get our best brands out there? Are there more collaborations that are possible? Or are there ways we can find leverage to go it alone?


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Warp speeds on Air New Zealand

02.05.2010

Air New Zealand boarding pass

Anyone notice just how quickly Air New Zealand planes are these days? It takes the grand total of ‘1:00 mins.’ to get from Auckland to Wellington, which equates to travelling at 18,360 mph or 29,520 km/h. I am not quite prepared to do that in case the G-forces squash me into a pulp. And if it’s an early version of the Star Trek transporter, I fear having my hind end put on backwards.


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The small things spoil the flight

04.02.2010

We might get critical over the upcoming uniforms, but the service on Air New Zealand that I experienced was very good. The staff was brilliant (deserving of whatever award was given to them), and the personal screens remain a lifesaver for in-air boredom. (I was surprised that Lufthansa, an airline I used to enjoy flying, still has not caught up with what must be seven- or eight-year-old technology on any of the aircraft I flew.) Thank goodness, too, that we international travellers did not have to put up with the ghastly nude safety video (which is mostly distracting and not at all helpful).
   But it was not without problems. On the Auckland–Hong Kong leg, I had to ponder the following:

• why were the announcements in English and Mandarin, when most Cantonese-speaking Hong Kong people do not understand Mandarin? (How different are Mandarin and Cantonese? Ask yourself: how different are Danish and Italian? Same idea.) On a flight in 2008, I specifically had to ask the Air New Zealand flight crew to do announcements in the correct dialect for the destination. I managed to get two out of them before they reverted back to Mandarin. (Compare this to Lufthansa, which provided English, German and Cantonese on the Hong Kong–Frankfurt flight.) Now, if I were flying to Beijing or Taipei, I would get the fact that Mandarin was spoken. But to Hong Kong, where you might get stuck-up, proud southerners like me? I remain puzzled, because I have now taken enough flights to know the 2008 experience was not anomalous;
• why did the subtitles on the safety video switch from Chinese to Japanese three-quarters of the way through? (Let’s not even bring up the war on this one);
• why was a Korean film labelled as ‘Chinese’ in the menu, when it clearly was not? Apart from the actors’ names, the credits were clearly in Korean script. Unless Air New Zealand believes ‘Asia’ is one place. (On a related note, I am told that it is impossible to search for flights to New Delhi via the Air New Zealand website: India is not considered an important enough nation.)

   There are enough travellers going between the two countries for this to be very important to Air New Zealand.
   I’ll write to the airline today. I reckon the above needs addressing.


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