More than a single print brand

28.11.2023/21.04

[Cross-posted from Lucire] Lucire will get a sister title in print. As the only magazine from New Zealand that’s licensed internationally—as far as I know—we could do one of two things: not pursue new titles because no one else does this work in this country, or expand our horizons further because no one else […]

This week it’s the Sports Illustrated Swimsuit models; what’s next for our destination marketing?

09.02.2014/09.51

In Lucire’s publication history, more Americans than New Zealanders have read from the title. Online, that was always the case, as we started off in 1997 with a 70 per cent US readership, which has dropped to around 42 per cent with other countries catching up with web browsing over the last 16 years. […]