A Lucire KSA spread with a copy of Lucire KSA underneath it.

License from us, not from US

04.04.2025/21.34

Anti-American sentiment harming sales of your licensed fashion magazine? We have a solution for that. We still provide US coverage but without being US-owned. But, importantly, we recognize that there are great fashion, beauty, lifestyle and travel stories the world over. I have had to think a lot about whether our country-of-origin effect is […]

The rise of the city brand

17.03.2010/12.51

I don’t have the other writers’ permission to show their side of this Facebook dialogue, but we had been chatting about growing the creative clusters here in Wellington as one of my mayoral policies. I wrote: Mostly by focusing on growing creative clusters and taking a bigger slice of the cake. So it is […]