We’ve reached 5,000 models on Autocade, after 16 years. The 5,000th model entry was for the Xiaomi SU7, the first car from the Chinese cellphone brand. This wasn’t random: when I realized we had hit 4,999, I thought about what we could mark the 5,000-model milestone with. The most aerodynamic electric production car in the […]
Tag: brand extension
Introducing Autocade in print
There’s a lot to report now that the news is public: Autocade is more than the online encyclopædia, it’s also a print yearbook. I’m happy to say it has been launched, after ironing out some tech issues, and there has been good interest in the new publication. You can read a bit more about […]
Company founders, talk about your businesses and the great work they do
When I launched Lucire into print in 2004, it brought with it some unwelcome elements. On the plus side, it raised the company’s profile and no doubt that helped sales. No one had ever taken a website into print before, with the exception of Yahoo Internet Life, as far as I know. Certainly no one […]
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The new Honda goes at over 400 mph
I have to hand it to Honda. The next new model from the Japanese firm is faster than the NSX and its old Formula 1 cars. It goes at Mach 0·72. The simplified version of Honda’s history goes something like this. Once upon a time, Mr Honda wanted to make cars. He wasn’t […]