When I ran for office, there was often a noticeable difference between how I was treated by locally owned media and foreign- owned media. There are exceptions to that rule—The New Zealand Herald and Sky TV gave me a good run while Radio New Zealand opted to do a candidates’ round-up in two separate campaigns interviewing the (white) people who were first-, second- and fourth-polling—but overall, TVNZ, Radio New Zealand with those two exceptions, and the local community papers were decent. Many others seemed to have either ventured into fake news territory (one Australian-owned tabloid had a “poll”, source unknown, that said I would get 2 per cent in 2010) or simply had a belief that New Zealanders were incapable and that the globalist agenda knew best. As someone who ran on the belief that New Zealand had superior intellectual capital and innovative capability, and talked about how we should grow champions that do the acquiring, not become acquisition targets, then those media who were once acquisition targets of foreign corporations didn’t like what they heard.
   And that, in a nutshell, is why my attitude toward Stuff has changed overnight thanks to Sinéad Boucher taking ownership of what I once called, as part of a collective with its Australian owner, the Fairfax Press.
   The irony was always that the Fairfax Press in Australia—The Age and The Sydney Morning Herald—were positive about my work in the 2000s but their New Zealand outpost was quite happy to suggest I was hard to understand because of my accent. (Given that I sound more like an urban Kiwi than, say, the former leader of the opposition, and arguably have a better command of the English language than a number of their journalists, then that’s a lie you sell to dinosaurs of the Yellow Peril era.) A Twitter apology from The Dominion Post’s editor-in-chief isn’t really enough without an erratum in print, but there you go. In two campaigns, the Fairfax Press’s coverage was notably poor when compared with the others’.
   But I am upbeat about Boucher, about what she intends to do with the business back in local ownership, and about the potential of Kiwis finally getting media that aren’t subject to overseas whims or corporate agenda; certainly Stuff and its print counterparts won’t be regarded as some line on a balance sheet in Sydney any more, but a real business in Aotearoa serving Kiwis. Welcome back to the real world, we look forward to supporting you.