Posts tagged ‘Carlos Ghosn’


Bypassing the media, Carlos Ghosn tells it as it is

10.04.2019

I haven’t blogged much about Carlos Ghosn, though I’ve Tweeted aplenty since his arrest last November. Earlier this week, his lawyers released a video of Ghosn stating his position, and it echoes much of what I had Tweeted. He couldn’t make a personal appearance at a press conference himself, thanks to some conveniently timed (for Nissan) evidence that prompted another arrest by the Japanese authorities.
   The way the original exposé was done and the way the Japanese mainstream media lapped up the one-sided story and propagated it verbatim told me immediately that something was rotten inside Nissan. A lack of investigation should always tell you that not all is what it seems.

   While it’s true that Nissan is worth more than Renault now, we can’t forget what a terrible shape it was in at the time the alliance was forged. While Nissan could have declared the Japanese equivalent of Chapter 11, it’s interesting to speculate how it would have emerged: would it have saved face or would consumers have lost confidence, as they have with Mitsubishi? And in the wake of Ghosn’s arrest, stories in the western media began appearing: Nissan’s performance was faltering (‘mediocre,’ says Ghosn). It had had a recent scandal and a major recall. More likely than not, it meant that certain heads were going to roll. To save themselves, they rolled their leader instead.
   We’ll see if there has been financial impropriety as things proceed, but to me there’s an element of xenophobia in the way the story has developed; and it was a surprise to learn at how ill-balanced the Japanese legal system is.
   I’ve been vocal elsewhere on how poorly I think elements of both companies have been run, but Ghosn does have a valid point in his video when he says that leadership can’t be based solely on consensus, as it’s not a way to propel a company forward.
   I’m keeping an open mind and, unlike some of the reporting that has gone on, maintaining that Ghosn is innocent till proved guilty. It’s dangerous to hop on to a bandwagon. It’s why I was a rare voice saying the Porsche Cayenne would succeed when the conventional wisdom among the press was that it would fail; and why I said Google Plus would fail when the tech press said it was a ‘Facebook-killer’. Ghosn deserves to be heard.

Tags: , , , , , , , , , , , , , , , , , , , , , , ,
Posted in business, cars, culture, France, leadership, media | No Comments »


Capturing a buyer: some advice to Renault New Zealand

01.01.2019

2017 Renault Captur

On this Pope Gregory Arbitrary Calendar Start Day, I wrote to a contact of mine at Renault New Zealand.
   In mid-2018, I joked that, since Renault had no dealers in Wellington (never mind what’s listed on their website—the only people who can see a dealer there are psychic mediums), I could sell them out of my house.
   Today, I may well have gone some way toward doing that, as someone I know would like a test drive of a first-gen Captur after I put it into her consideration set. After all, I put my money where my mouth is with Renault, so when I recommend one, I do so with some authority.
   In the same note, I detailed some observations about Renault New Zealand’s marketing. I have since forwarded it to their top man in the country.

   â€¢ Renault NZ’s marketing has been really stop–start over the years. Every time it feels like there’s a revival, there’s a ra-ra moment that lasts a few months, then nada. Just in the last decade and a half I can think of Clio IIIs being pushed, including a giveaway in the Herald, and the price was right, then nothing. There was some talk about pushing the Mégane III at the turn of the decade, and again it fizzled out. (You may know that in 2010, IIRC, Renault sold 14 cars that year.) The Instagram account itself is an example of a flurry of activity, then it goes quiet for ages.
   â€¢ I know within the group there are other brands that management see as more profitable, but I see massive untapped potential. You know you’ve got it right with Captur and Koleos: relative to the promo budget you are moving them, and that says the product is what Kiwis want. It’s worth investing in, and I reckon you should get fans like me, and the South Island club that’s quite active, to help you push it. Land Rover does well with its loyalists in Britain, and I think this is something Renault really needs to do—reach out to us and get some word of mouth going. If I have got you one sale already, there are many others who’d do the same.
   â€¢ Kiwis want to see continuity in model lines, which is why the Auris never became the Auris here—Toyota NZ was smart enough to keep the Corolla name going. Fiat’s fatal mistake is letting so many model lines die: not that long ago, it killed every passenger car range in New Zealand in favour of just the 500. Loyalists who bought Bravos and Puntos had nothing to trade to. When the Punto came back—actually a totally different car and a far less advanced Indian import—the goodwill had gone. There’s the same danger here with all those old Mégane, Scénic and Clio buyers of the 2000s. There aren’t many as loyal as me who take matters into their own hands and do a private import. So do think about continuing some lines. Captur will get your Clio buyers, but us Mégane ones have nowhere to go. Fluence was a flop (eight in NZ all up?) but as heated as the C-segment is, not everyone wants a Corolla, 3 or Golf. It might still be worth bringing in lesser Méganes, and the wagon will get those lifestyle buyers. A well-specced wagon would actually have very few rivals in NZ, if pricing and marketing are right (again, get the fans involved). Alaskan will work—but only if we truly see that Renault is here to stay.

   I concluded all that with, ‘And I reckon Hiroto Saikawa is dodgy and he was trying to cover up his own incompetence by framing his old boss and mentor. But that’s another story.’
   Even if I sold one car, I might become the city’s top Renault seller. ‘If you find a better car, buy it.’

Tags: , , , , , , , , , , , , , , , ,
Posted in business, cars, marketing, New Zealand, Wellington | No Comments »