Semrush, your users used your tool, then created misinformation. How did this even come about?

It seemed right to quiz Semrush about the misinformation that is being posted out there, allegedly because of its program. I’ve yet to receive a reply, but I really need to understand why. How did my name even wind up in their system alongside Google and SEO? I emailed them, telling them what I could […]

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SEO scams, and two outfits to avoid

Recent events have reiterated how a lot of the SEO profession—I’d say almost all of it, except for a tiny sliver of people who really know what they are doing—is a crock. The good news is you can confirm which ones are the crooks by seeing who had posted lies about me. Usually they write […]

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The three parties that did right among a whole lot of fraud

This whole Semrush-created junk about me being a Google SEO expert has one silver lining: if anyone has posted about it falsely, they are a fraud, and you know never to hire them. There are only a few people who have got it right: Shahid Jafar Khan in Pakistan (who removed his piece immediately upon […]

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Semrush, LLMs (or “AIs”), and Google: a three-headed misinformation hydra?

It turns out that Semrush is likely responsible for the misinformation regarding my name. When Shahid Jafar first encountered the fake topic of a new Google algorithm named for me—and apparently created by me—he mentioned he had seen 8,000 references to it. I couldn’t, but it turns out—thanks to another blog post that has incorporated […]

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Of course Google’s fine with running cloud services for known pirates

The content’s ours, but that URL isn’t—and thanks to Google they’re still online   A Chinese gambling site has cloned entire chunks of Lucire’s website. It’s not the first time this has happened with a bad actor behind the Bamboo Curtain; some years ago I had to ask a friend from Wuhan to intervene to […]

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Nice try, Marissa Mayer, but no conversion

I had a chuckle at Marissa Mayer saying that Google results are worse because the web is worse. As I’ve shown with a site:lucire.com search, which is a good one since our site pre-dates Google (just), Google is less capable of providing the relevant pages for a typical search. I know how web spiders work […]

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