I take my hat off to Eda Tang of The Post (formerly The Dominion Post) for highlighting six Chinese New Zealanders and our reo tūpuna (ancestral languages). As many of us said last year (and for many years prior) during “Chinese Language Week” (NZCLW), it’s not all about Mandarin, a relatively new tongue that […]
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Some say, ‘Fake it till you make it,’ as a positive thing. In fact, a very dear friend used to say it, and it did him a lot of good. But then, he’s an honest sort of chap and he never promised something he couldn’t deliver. His take on faking it was to present a […]
Read More… from ‘Fake it till you make it’ isn’t a legal doctrine
After only a few days’ wait, my (oddly named) Royal Kludge RK100 keyboard with blue switches arrived. It’s going to be my daily driver (I hope) to replace my Cooler Master Quickfire TK with Cherry MX Brown switches, which is going to another office. First impressions: I love the return of the click sound. If […]
Read More… from First impressions of the Royal Kludge RK100 with blue switches
Since Autocade was reinstalled last year, an errant line appeared on the home page: ‘Category: Pages using DynamicPageList3 parser tag’. The sole page that was listed under this Mediawiki category: the home page. It was very useless information, especially for site visitors. I finally discovered how to hide this, and I’m recording it as the […]
Rod Hilton, on how terrible Google is getting. This isn’t down to the web being worse, as Marissa Mayer laughably claims. This is down to Google focusing on its surveillance capitalism-based ad business, which earns most of its revenues, over search. It hasn’t been a search-centred company for decades. And I thought its […]
Not long ago, someone tried to buy Autocade. In the interests of transparency, I showed them a couple of forward plans we had, and we never heard from them again. I had done a bit of research on the potential buyer and it seems their MO is to buy sites on the cheap, and […]
Excellent links by way of the fediverse today. First up, Cory Doctorow about saving the news from Big Tech, with sentiments that aren’t far off my own, many of which have been recorded on this blog. His post is from June 2023. Highlights include this on contextual advertising: In studies, these contextual ads perform slightly […]
Over a decade ago, I watched as Facebook intentionally broke organic reach and Lucire’s plummeted 90 per cent overnight. It was clear what Zuckerberg’s grift was: to get us to pay to boost posts. But there was already, back then, plenty of reasons you shouldn’t: it was buggy as heck. Fast forward to 2014 and […]
Read More… from States of play for Facebook, Linkedin and OnlyKlans
One thing that marketing teaches you is that you need to have a market orientation: put yourselves in the shoes of the consumer and figure out what they want, rather than force something on them. And one thing that leadership teaches you is owning up to when you’ve got it wrong, and making the necessary […]
When I first started working, there was a profession called corporate identity. It wasn’t called branding. I noticed the vernacular change in the 1990s, more so in the early 2000s when even Wally Olins started using it more to describe what Wolff Olins did. You just have to follow the market. We’re at a point […]