One thing that marketing teaches you is that you need to have a market orientation: put yourselves in the shoes of the consumer and figure out what they want, rather than force something on them. And one thing that leadership teaches you is owning up to when you’ve got it wrong, and making the necessary […]
Tag: 2020s
We’re past the sort of digital marketing that some seek: the mid-’20s are about integrated marcom again
When I first started working, there was a profession called corporate identity. It wasn’t called branding. I noticed the vernacular change in the 1990s, more so in the early 2000s when even Wally Olins started using it more to describe what Wolff Olins did. You just have to follow the market. We’re at a point […]
You can’t contract yourself out of breaking the law, Google—that’s not how it works
Google has updated its privacy policy, giving itself carte blanche to take publicly available data to use for its large language models and “AI”. I don’t think whomever wrote the update has any comprehension of the law. Or that they do, but think they can get away with it. Maybe in their own country they […]
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The sun sets even more on Twitter
Some folks don’t seem to be happy that Twitter is now a walled garden, where you have to be logged in to see Tweets. This is a good thing, isn’t it? Tweets will vanish from the search engines, and Elon Musk’s desire to build a right-wing disinformation network to further his own beliefs (and those […]
Someone at Google did right
Fair’s fair: for once, Google did right, even though it took them ages. My last entry on this topic was in April, when Google refused to remove a pirate site that they provide cloud services for. Two months later, I received word that they had reviewed one of the URLs I had complained about: ‘We’re […]
Company founders, talk about your businesses and the great work they do
When I launched Lucire into print in 2004, it brought with it some unwelcome elements. On the plus side, it raised the company’s profile and no doubt that helped sales. No one had ever taken a website into print before, with the exception of Yahoo Internet Life, as far as I know. Certainly no one […]
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The state of play of the internet
From Zero Janitor on Tumblr (and found as an image on Mastodon): Sums up the state of play on the internet nicely. I can’t believe how badly the Reddit situation has been handled, but will leave that to others. A lot has already been written about it, and here’s a good piece in […]
Paging Kiwi magazine licensors
I was surprised to learn that Lucire might be the only magazine brand being licensed from Aotearoa New Zealand at the moment. Unless the search engines are all equally poor at finding local colleagues doing the same thing. There are other publishers I know here—I had a great yarn with a Christchurch colleague in […]
Andrew Niccol’s Simone: I think we are now there
Anyone remember Andrew Niccol’s film Simone? It remains one of my favourites—I liked it so much I saw it at the cinema in New Zealand, a country which never gave it a proper release. (I still remember the media going on about how much we supported Kiwi filmmakers around that time. Evidently not all […]
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Where do we draw the line on LLM- or “AI”-generated content?
Contrary to my earlier post, I allowed the trackbacks from AI-Summary.com after its owner reached out to me. The fact he reached out does show he read the post, and there was some human agency involved. That very courteous email even offered to remove this blog from further mining. When you know a human’s there, […]
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