Originally published on my friend and international branding guru Stanley Moss’s blogs, What Is a Brand? and Endless Road, as he requested this piece. Jaguar Land Rover announced some time back that it didn’t see Land Rover as a brand any more. It would rather we think of Defender and Discovery as brands, […]
I have to agree with Yang Jian, managing editor of Automotive News China, that Baojun’s new models ‘obviously’ failed to reverse the brand’s sales’ decline. It is obvious given that the vehicles are priced considerably above the previous ones, and despite its next-gen tech, there’s no real alignment with what Baojun stands for. […]
Read More… from Baojun doesn’t scream ‘premium’ and ‘next-gen tech’ to me
Arthur Daley, Opel’s last New Zealand spokesman: ‘Never mind the Capri, Tel: I sell Opels now.’ In the Fairfax Press, General Motors has apparently confirmed it will bring in Opel-branded cars to sell alongside Holden-branded ones. It’s an obvious move. For years, a good part of Holden’s range was Opel-designed. Like Vauxhall, the model […]