The MG line-up in New Zealand. Could it be part of a bigger portfolio of brands later this decade? In the context of what has happened with Holden, and Peter Hanenberger’s thoughts on the direction of GM, I wonder how far away we are from seeing these headlines: Cash-strapped GM sells passenger car brands to […]
Tag: Holden
Peter Hanenberger’s unintended post mortem of Holden
The 2009 Chevrolet Caprice SS, sold in the Middle East but made in Australia. I came across a 2017 interview with former Holden chairman Peter Hanenberger, who was in charge when the company had its last number-one sales’ position in Australia. His words are prescient and everything he said then still applies today. He […]
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The death of Holden
GM pulled out of Russia and India, so with hindsight, those of us Down Under, with a far smaller total population, shouldn’t have thought we were particularly special. Even where GM remains, such as South Korea, there’s a broken model range, with a big gap where the Cruze used to be. It’s becoming […]
GM’s Holden to abandon C and D car segments, delivering them on a silver platter to competitors
Stuart Cowley for Lucire I haven’t spoken to Holden New Zealand to see if we’re following suit, but as far as Australia’s concerned, 2020 will be the final year for the Astra and Commodore, as Holden transitions to selling only trucks (utes) and SUVs. Here we are, with its most competitive C- and […]
Another milestone: 16 million page views for Autocade
Looks like the viewing rate has picked up again for Autocade despite a relative lack of updates over the last six months (in no small part due to our move). Tomorrow it’ll exceed 16 million page views. Some of the last few entries have been about filling in gaps: the Renault Clio V is […]
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Why the next Holden Commodore will have a traditional boot
Above: The Holden Commodore SS-V, facing its last year of manufacture. The current wisdom appears to be that when the Holden Commodore VF leaves production in 2017, it’ll be replaced by the liftback version of the Opel Insignia B. After all, the only big sedan Ford Australia’s offering in place of the now-defunct Falcon is […]
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How can we help those fooled into believing what their local brands are?
How interesting to see a silly Tweet of mine make the Murdoch Press and lead an opinion column—I’m told it even hit the news.com.au home page. It’s a very old joke that I’ve told since 2002, when I walked along Bay Road in Kilbirnie and saw a locksmith sign in Futura. Back then, Dick […]
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How brands fool us
The Google experience over the last week—and I can say ‘week’ because there were still a few browsers showing blocks yesterday—reminds me of how brands can be resilient. First, I know it’s hard for most people to believe that Google is so incompetent—or even downright corrupt, when it came to its bypassing Safari users’ […]
Opel is not a snob brand
Arthur Daley, Opel’s last New Zealand spokesman: ‘Never mind the Capri, Tel: I sell Opels now.’ In the Fairfax Press, General Motors has apparently confirmed it will bring in Opel-branded cars to sell alongside Holden-branded ones. It’s an obvious move. For years, a good part of Holden’s range was Opel-designed. Like Vauxhall, the model […]