A tribute to Helen Baxter, 1973–2024

[Originally published in Lucire] Not only did we lose Mandi Kingsbury last month, we lost a good friend of this magazine, and a dear personal friend, Helen Baxter, who tragically took her own life aged 51 on September 23. This is a reminder that physical changes to one’s health can manifest as depression, and to […]

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Where is brand Aotearoa?

Five New Zealand customs' officers seated on a boat.

One thing holding back exports from Aotearoa New Zealand is the absence of a true, authentic national brand. I said this even back in the days of the 100% Pure campaign, which was much lauded. I cynically asked: can we really claim this when France and Germany outspend us on the environment as a percentage […]

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Google results are old

That Google seems to get older and older. Here are the top 10 for site:lucire.com as of October 10, 2024.     The home page isn’t there, and maybe that’s OK. But what is there is the index.html file to the 2000 folder, which was put there to catch any programming errors (e.g. forgetting to […]

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Continuing the disinformation removal and bot blocks

Call me an idealist, but I think people should stop using those search engine copy massaging programs, write like real humans, and expect the technology to bend to us, rather than the other way round. That’s how we still conduct business. There are still disinformation pages about me out there, but no new ones since […]

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Blocking the Semrush bots

It’s not enough to block just Semrush’s bot, SemrushBot, in one’s robots.txt, since they have a whole bunch of them. We’ve usually allowed all bots but with “AI” and Semrush’s terrible programming that wasted hours of my time every day for nine months, there are certain parties no longer welcome to crawl. To block Semrush […]

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Quick test of index size on the occidental search engines

Google really doesn’t like this blog. When I do a site: search, it still puts HTML pages up top, often pre-2010, and as of yesterday, it trails Mojeek and Bing in terms of the number of pages in its index. Who knew? Google being last of the three.     It got me wondering how […]

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Here’s probably how Semrush linked concepts—and got it totally wrong

When you have been on this disinformation-busting journey for nine months, you can work out how Semrush got everything so wrong. Here’s one item, a bunch of SEO tools, and if you read the description, ‘Google SEO Xiaoyan’ is in the copy. Probably deeply questionable, which is why Google offers it for Chrome.     […]

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If it’s important, you can depend on Google to act as censor

We know Meta’s not on the side of justice or democracy, as it shows over and over again, and OnlyKlans’ fascist leanings are obvious. Google pretends that it’s all about the algorithms when we know it’s not: for years it would censor anything critical of itself when I posted to my old Google Plus account. […]

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Forgetting humanity: the desperation of tech

Computer-generated image of people at the Museum of the Future, photographed by the author. The people appear on a screen but in broken form, appearing as a collection of blue, lit pixels against a black background.

How very interesting to see that the disinformation posts about me have stopped going up since I called out Semrush on their own subreddit. For four days I’ve not found any new ones on Google. The timing tells me that Semrush can, contrary to its response, adjust keywords, especially after learning the sheer hell their […]

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Forty-eight hours without new disinformation—dare we hope for seventy-two?

Now isn’t that interesting? After posting about Semrush on their Reddit, where their error is laid bare for all to see, I have now had a blissful 48 hours where there were no new disinformation posts about yours truly pop up on Google searches. So much for Semrush claiming that it could not remove a […]

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