Market orientation suggests that you should base your marketing on what the client wants. In basic terms, put yourself in the customer’s shoes. There are plenty of studies that back this up, beginning roughly when the 1970s became the 1980s. So if the British people are going through a cost-of-living crisis, then it would pay […]
Read More… from From a marketing perspective, the coronation was out of sync
Google is still getting things wrong when it comes to showing the results from this site. More PHP pages are showing (up from 1!), but looking through the top 10, it might as well still be 2013, showing pages that haven’t been linked for a decade or more. And its latest problem seems to be […]
Read More… from Google now might show blank pages high up in a site: search
I relayed this to one of my editors after recalling an old colleague we used to work with. He was kind enough to put me up once, pre-9-11, when I was on the US east coast. I was meant to stay with him for a few days and work on some stories together. I envisaged […]
Say what you will about Prince Harry making millions from his book and TV appearances. What if it’s to help fund the destruction of one Keith Rupert Murdoch and News Corp., and save the very fabric of democracy itself in the UK? It’s not going to be cheap, but the dude is out for blood. […]
I’ve served with Business Mentors New Zealand for 17 years. It might be time to depart, after my present client. This has always been a voluntary role and bless all those who have given their time, and continue to give their time, to business people around the country. I have made two real friends over […]
I had a bit of fun with Bing Chat last week, during which I got it to admit that when it searches the Bing index, it does not look at the content of the web pages. Bing Chat says it only has access to the snippet, URL and date. Of course, it lies, […]
Read More… from Bing Chat doesn’t pull from web page content—according to Bing Chat
It’s going to be very interesting to see the legalities of Google using the contents of 15·1 million websites for its C4 dataset, used to train large language models. Ton Zijlstra put me on to a Washington Post article that revealed which sites were used. He had discovered that his own website (zylstra.org) had provided […]
Read More… from Did Google use your website to train its language-learning model?
This may be a source of comedy on The Late Show with Stephen Colbert, but to me it’s obvious why young people are opting for flip phones and digital cameras. They’re smart enough to think: why should I have a device that’s addictive and wastes my time? Why should I spend time on websites […]
Read More… from Generation Z has the right idea with flip phones and digital cameras
I followed a Ford Ranger today and felt nothing. This isn’t as strange as it sounds. Ford has become a truck company here, too, and there’s nothing about the blue oval that stirs the soul any more. Mustangs are rare, and Ford—which once democratized flash—doesn’t have the brand equity that it used to. Never mind […]
This is about as personal as you’re going to ever read on this blog. It’s written for whomever needs to read it now. I felt I had to put it out there. You know who you are. When you lose your mum to cancer at 22, you feel a lot of emotions. Grief, for one. […]