The EU gets it when it comes to fines. Rather than the paltry US$17 million certain US statesâ attorneys-general stung Google with some years ago for hacking Iphones, theyâve now fined the search engine giant âŹ4,340 million, on top of its earlier fine of âŹ2,420 million over anticompetitive behaviour.
That US$17 million, I mentioned at the time, amounted to a few hoursâ income at Google.
As the EUâs competition commissioner Margrethe Vestager noted on Twitter, âFine of âŹ4,34 bn to @Google for 3 types of illegal restrictions on the use of Android. In this way it has cemented the dominance of its search engine. Denying rivals a chance to innovate and compete on the merits. Itâs illegal under EU antitrust rules. @Google now has to stop itâ.
Google forces manufacturers to preinstall Chrome if they want to install Google Play. The EU also notes that virtually all Android devices have Google Search preinstalled, and most users never download competing apps, furthering Googleâs dominance of search. Google pays manufacturers and cellphone networks to preinstall the Google search app on their phones, and prevented manufacturers from installing Google apps if their versions of Android were not approved by Google. DuckDuckGo, my search engine of choice, welcomed the decision. It noted:
Up until just last year, it was impossible to add DuckDuckGo to Chrome on Android, and it is still impossible on Chrome on iOS. We are also not included in the default list of search options like we are in Safari, even though we are among the top search engines in many countries.
Their anti-competitive search behavior isn't limited to Android. Every time we update our Chrome browser extension, all of our users are faced with an official-looking dialogue asking them if they'd like to revert their search settings and disable the entire extension.
Thatâs consumer confusion on top of restrictive contracts that promote market dominance and anti-competitive behaviour.
This is a very petty company, one that shut down Vivaldiâs Adwords accountafter its CEO gave some interviews about privacy.
Of course Iâm biased, and I make no apology for itâand anyone who has followed my journey on this blog from being a Google fan to a Google-sceptic over the last decade and a half will know just how Googleâs own misleading and deceptive conduct helped changed my mind.
Googleâs argument, that many Android manufacturers installed rival apps, clearly fell on deaf ears, and understandably so. While Iâm sure Android experts can think up examples, as a regular person who occasionally looks at phones, even those ones with rival apps still ship with the Google ones. In other words, thereâs simply more bloat. Iâve yet to see one in this country ship without a Chrome default and Google Play installed, often in such a way that you canât delete it, and Google Services, without getting your phone rooted.
I did read this in the Murdoch Press and thought it was a bit of a laugh, but then maybe my own experience isnât typical:
The impact of any changes mandated by the EU decision on Googleâs ability to target ads to usersâand to its profitabilityâis an open question. The two apps targeted in the EU decision, Googleâs search and its Chrome browser, are extremely popular in their own right. Consumers are likely to seek them out from an app store even if they werenât preinstalled on the phone, said Tarun Pathak, an analyst at research firm Counterpoint.
I just donât believe they would, and I made it a point to get a phone that would, happily, have neither. By buying a Chinese Android phone, I escape Googleâs tracking; by seeking out the Firefox browser, I get to surf the way I want. That choice is going to create competition, something that Google is worried about. The Wall Street Journal also states that despite the earlier fine, Googleâs shopping rivals said little or nothing has actually happened.
With all of Googleâs misdeeds uncovered on this blog over the years, Iâm really not surprised.
The EU is, at the very least, forcing some to examine just how intrusive Google is. It might soon discover how uncooperative Google can be.
Welcome to another of my âI told you they were dodgyâ posts. This time, itâs not about Facebook or Google (which, finally, are receiving the coverage that should have been metered out years ago), but Wikipedia.
The latest is on a Wikipedia editor called âPhilip Crossâ, a story which Craig Murray has been following on his blog.
Start with this one, where Murray notes that Cross has not had a single day off from editing Wikipedia between August 29, 2013 and May 14, 2018, including Christmas Days.
And this one.
Both note that Cross edits Wikipedia entries on antiwar and antiestablishment figures, making them more negative and stripping away the positive, and concerns raised by other Wikipedia editors amount to naught. Cross is known to be against the UK Labour Party leader Jeremy Corbyn, and has devoted a lot of time to George Galloway’s page. However, he likes right-wing Times columnists Oliver Kamm and Melanie Phillips.
Matt Kennard Tweeted on May 12:
My wikipedia page is full of irrelevant and erroneous info but it is interesting that on the day I tweeted this https://t.co/fKTP7UYgft
'Phillip Cross' decided it was time to spend an hour editing my page https://t.co/OAUGGMfVfD
In other words, suggesting that someone play by the rules on Wikipedia will get you threatened with a ban from Wikipedia.
Now you get the idea, you can check out Murrayâs subsequent blog posts on the subject:
Whether you believe Philip Cross is one person or not, it highlights what Iâve said on this blog and formerly on Vox in the 2000s: that certain editors can scam their way to the top and not be questioned. I know first-hand that publicly criticizing Wikipedia could get me hate mail, as had happened last decade when I was subjected to days of email abuse from one senior editor based in Canada. That time I merely linked to a piece which talked about the dangers of Wikipedia and how some editors had scammed itâall that editor unwittingly did with her emails was confirm that position (no one says that all scammers are smart) and since then, observing Wikipedia has cemented it. Interestingly, both the Wikimedia Foundation and Wikipediaâs remaining co-founder Jimmy Wales are quick to defend Cross, even in the face of overwhelming evidence that âheâ is biased. Facebookâs idea of using Wikipedia to combat âfake newsâ is about as moronic a decision one can make.
Now that there are voices adding to my own, and on far more serious matters than non-existent cars, I can only hope people will, at the least, treat Wikipedia with caution. If you choose to stop donating to them, I wouldnât blame you.
If you were one of the people caught up with âThe Russians are coming! The Russians are coming!â and a selection of Cold War paranoia resurrected by politicians and the media, then surely recent news would make you start to think that this was a fake-news narrative? Ian56 on Twitter was recently named by the UK Government as a Russian bot, and Twitter temporarily suspended his account.
He recently fronted up to the Murdoch Press’s Sky News, which a bot actually couldnât.
To be a Russian bot, you need to be (a) Russian and (b) a bot. The clueâs in the title.
If the British Government would like to understand what a bot looks like, I can log in to my Facebook and send them a dozen to investigate. They are remarkably easy to find.
It would be easy to identify bots on Twitter, but Twitter doesnât like getting shown up. But Ian56 has never been caught up in that, because he’s human.
His only âcrimeâ, as far as I can see, is thinking for himself. Then he used his right to free speech to share those thoughts.
Heâs also British, and proud of his countryâwhich is why he calls out what he sees are lies by his own government.
And if there is hyperbole on his Twitter account, the ones which the Sky News talking heads tried to zing him with, it’s no worse than what you see on there every day by private citizens. If that’s all they could find out of Ian56âs 157,000 Tweets, then he’s actually doing better than the rest of us.
We seem to be reaching an era where the establishment is upset that people have the right to free speech, but that is what all this technology has offered: democratization of communication. Something that certain media talking heads seem to get very offended by, too.
Ianâs not alone, because Murdoch’s The Times is also peddling the Russian narrative and named a Finnish grandmother as a âRussian trollâ and part of a Russian disinformation machine.
Iâve followed Citizen Halo for a long time, and sheâs been perfectly open about her history. Her account was set up nine years ago, long before some of the Internet Research Agencyâs social media activity was reported to have begun. Sheâs been anti-war since Vietnam, and her Tweets reflect that.
While she sees no insult in being labelled Russian (she openly admits to some Russian ancestry) she takes exception at being called a troll, which she, again, isnât. She also wasnât âmobilisedâ as The Times claims to spread news about the air strikes in Syria. She and Ian questioned the veracity of mainstream media views, and they certainly werenât the only ones. They just happen to be very good at social media. That doesnât make you part of a Russian disinformation machine.
As a result of The Timesâs article, Citizen Halo has gained a couple of thousand followers.
Meanwhile, Craig Murray, who ‘went from being Britainâs youngest ambassador to being sacked for opposing the use of intelligence from torture’ also sees similar attacks in the UK, again through The Times.
It headlined, ‘Apologists for Assad working in universities’. Murray adds:
Inside there was a further two page attack on named academics who have the temerity to ask for evidence of government claims over Syria, including distinguished Professors Tim Hayward, Paul McKeigue and Piers Robinson. The Times also attacked named journalists and bloggers and, to top it off, finished with a column alleging collusion between Scottish nationalists and the Russian state.
The net goes wider, says Murray, with the BBC and The Guardian joining in the narrative. On Ian, Murray noted:
The government then issued a ridiculous press release branding decent people as âRussian botsâ just for opposing British policy in Syria. In a piece of McCarthyism so macabre I cannot believe this is really happening, an apparently pleasant and normal man called Ian was grilled live on Murdochâs Sky News, having been named by his own government as a Russian bot.
The Guardian published the government line without question.
It does appear that in 2018, all you need to do is think independently and exercise your right to free speech for the UK Government and the media to sell a conspiracy theory.
That, if anything, begins weakening the official narrative.
Like most people, I do take in some of the news that I get fed. Yet this activity is having the opposite effect of what the establishment wants, forcing tenuous links usually associated with gossip sites and tabloids. If you had trust in these institutions before, you may now rightly be questioning why.
Facebookâs woes over Cambridge Analytica have only prompted one reaction from me: I told you so. While I never seized upon this example, bravely revealed to us by whistleblower Christopher Wylie and reported by Carole Cadwalladr and Emma Graham-Harrison of The Guardian, Facebook has shown itself to be callous about private data, mining preferences even after users have opted out, as I have proved on more than one occasion on this blog. They donât care what your preferences are, and for a long time changed them quietly when you werenât looking.
And itâs nothing new: in October 2010, Emily Steel wrote, in The Wall Street Journal, about a data firm called Rapleaf that harvested Facebook information to target political advertisements (hat tip here to Jack Martin Leith).
Facebook knew of a data breach years ago and failed to report it as required under law. The firm never acts, as we have seen, when everyday people complain. It only acts when it faces potential bad press, such as finally ceasing, after nearly five years, its forced malware downloads after I tipped off Wiredâs Louise Matsakis about them earlier this year. Soon after Louiseâs article went live, the malware downloads ceased.
Like all these problems, if the stick isnât big enough, Facebook will just hope things go away, or complain, as it did today, that itâs the victim. Sorry, youâre not. Youâve been complicit more than once, and violating user privacy, as I have charged on this blog many times, is part of your business practice.
In this environment, I am also not surprised that US$37,000 million has been wiped off Facebookâs value and CEO Mark Zuckerberg saw his net worth decline by US$5,000 million.
Those who kept buying Facebook shares, I would argue, were unreasonably optimistic. The writing surely was on the wall in January at the very latest (though I would have said it was much earlier myself), when I wrote, âAll these things should have been sending signals to the investor community a long time ago, and as weâve discussed at Medinge Group for many years, companies would be more accurately valued if we examined their contribution to humanity, and measuring the ingredients of branding and relationships with people. Sooner or later, the truth will out, and finance will follow what brand already knew. Facebookâs record on this front, especially when you consider how we at Medinge value brands and a companyâs promise-keeping, has been astonishingly poor. People do not trust Facebook, and in my book: no trust means poor brand equity.â
This sounds like my going back to my very first Medinge meeting in 2002, when we concluded, at the end of the conference, three simple words: âFinance is broken.â Itâs not a useful measure of a company, certainly not the human relationships that exist within. But brand has been giving us this heads-up for a long time: if you canât trust a company, then it follows that its brand equity is reduced. That means its overall value is reduced. And time after time, finance follows what brand already knew. Even those who tolerate dishonestyâand millions doâwill find it easy to depart from a product or service along with the rest of the mob. Thereâs less and less for them to justify staying with it. The reasons get worn down one by one: Iâm here because of my kidsâtill the kids depart; Iâm here because of my friendsâtill the friends depart. If you don’t create transparency, you risk someone knocking back the wall.
We always knew Facebookâs user numbers were bogus, considering how many bots there are on the system. It would be more when people wanted to buy advertising, and it would be less when US government panels charged with investigating Facebook were asking awkward questions. I would love to know how many people are really on there, and the truth probably lies between the two extremes. Facebook probably should revise its claimed numbers down by 50 per cent.
Itâs a very simplified analysisâof course brand equity is made up of far more than trustâand doubters will point to the fact Facebookâs stock had been rising through 2017.
But, as I said, finance follows brand, and Facebook is fairly under assault from many quarters. It has ignored many problems for over a decade, its culture borne of arrogance, and you can only do this for so long before people wise up. In the Trump era, with the US ever more divided, there were political forces that even Facebook could not ignore. Zuckerberg wonât be poor, and Facebook, Inc. has plenty of assets, so theyâre not going away. But Facebook, as we know it, isnât the darling that it was a decade ago, and what we are seeing, and what I have been talking about for years, are just the tip of the iceberg.
Weâve had years of Google and Facebook acting like arses, but itâs disappointing to see Twitter give us more and more causes for concern.
In 2017, we saw them change their terms and conditions so speaking power to truth is no longer a requirement. You canât help but think that the decision to accommodate the US president is part of that: there is a policy within Twitter that President Trump is immune to their terms and conditions, and can Tweet with impunity what you and I would get kicked off for doing. We also saw Twitter, which is scrambling to show the US government that it is doing something about alleged Russian interference, kick off a privately developed bot that helped identify fake accounts. Youâd think that if Twitter were sincere about identifying fake accounts, it would embrace such technology.
One of my regular blog readers, Karen Tolfree, very kindly linked me a report from Hannity (which another friend later informed me was first revealed on Breitbart) which showed Twitter staff caught on video admitting to shadow-banning either because they disagreed with the userâs politics (with an admission that Twitter is 90 per cent US Democrat-leaning) or because of US government pressure (when discussing Julian Assangeâs account).
What was the old saying? I might not always agree with your politics but I will always defend to the hilt your right to express your views.
Therefore, I mightnât be President Trumpâs biggest fan but those who support him, and do so within the same rules that Iâm governed by on Twitter (e.g. not resorting to hate speech or attacking any individual or group), must have the same right to free speech as I should.
I do not wish them to be silenced because many of them have good reasons for their beliefs, and if I donât see them in my feed then how will I understand them? I donât wish to live in a bubble (meanwhile, Facebook and Google want you to; Facebookâs âcrowdsourcingâ its ranking of media sources is going to make things far worseâhave a look at Duck Duck Go founder Gabriel Weinberg’s series of Tweets at the end of this post).
Because you never know if Twitterâs shadow-banning is going to go after you, since, like Facebookâs false malware accusations, they could be indiscriminate.
In fact, two New Zealanders were shadow-banned over the last week: one with stated left-leaning views (Paul Le Comte), another (Cate Owen) who hasnât put her political leanings into her bio, and who was shadow-banned for reasons unknown. Itâs not just conservatives these guys go after, and neither was told just which Tweet netted them this âpunishmentâ.
I think itâs generally agreed that we have passed peak Twitter just as we have passed peak Facebook, but as itâs one of the original, mid-2000s social media services I still use, Iâm disappointed that I canât feel as happy being on there as I once did. After all, our presence is effectively our endorsement, and do we really endorse this sort of censorship against people because of either their politics, governmental pressure or reasons unknown? Twitter paints itself as a place where we can speak freely, provided we do so within certain rules, and the dick moves over the last 12 months make me wonder if itâs heading in the same direction as Google (tax-avoiding, hacking, lying about advertising tracking, allegedly pressuring think-tanks to fire someone over their viewpoints, biasing results in its own favour) and Facebook (forced downloads using the excuse of malware detection, kicking off drag queens and kings, tracking people after they have opted out, potential database issues that kick people off for days, endless bots and general ineffectiveness in removing them, lying about user numbers). Twitter always had bots and trolls, but weâre seeing what goes on inside nowadays, and it ainât pretty.
In 2018, we know Twitter is not a place for free speech, where rules apply differently depending on who you are, and where the identification of bots is not a priority.
And even though weâve had some happy news already this year (e.g. the prospect of Baby Clarcinda in five monthsâ time), these influential websites, whose actions and policies do affect us all, are âdoing it all wrongâ.
To be (more) clear, promoting trustworthy news sources is a reasonable idea.
Relying solely on crowdsourcing to determine trust, though, or making trust scores individualized, are both poor implementations that will create more negative unintended consequences.
I get that companies don't want to editorialize, but there are other paths than inscrutable algorithms, such as creating or working with independent non-partisan bodies to make the hard editorial decisions based on transparent and obviously measurable criteria.
The Murdoch Press has rightly kept its pressure up on Google, with a cover story in The Times, ‘Adverts fund paedophile habits’ on November 24 (the online version, behind a paywall, is here).
Say what you will about its proprietor, but Murdochs have been happy to go after the misdeeds of Google: the earlier one I’ve cited on this blog was when Google was found to have hacked Iphones in 2012.
This time, YouTube is under fire for videos of children that were attracting comments from pĂŠdophiles, forcing the company to switch off comments, but it’s already lost advertising from Mars, Cadbury, Adidas, Deutsche Bank, Diageo, HP, and Lidl. Buzzfeed has discovered even more disturbing content involving children, including from accounts that have earned YouTube’s verified symbol. Be prepared if you choose to click through: even the descriptions of the images are deeply unsettling. Buzzfeed noted:
On Tuesday afternoon, BuzzFeed News contacted YouTube regarding a number of verified accounts â each with millions of subscribers â with hundreds of disturbing videos showing children in distress. As of Wednesday morning, all the videos provided by BuzzFeed News, as well as the accounts, were suspended for violating YouTube’s rules âŠ
Many of the offending channels were even verified by YouTube â a process that the company says was done automatically as recently as 2016 âŠ
Before YouTube removed them, these live-action child exploitation videos were rampant and easy to find. What’s more, they were allegedly on YouTube’s radar: Matan Uziel â a producer and activist who leads Real Women, Real Stories (a platform for women to recount personal stories of trauma, including rape, sexual assault, and sex trafficking) and who provided BuzzFeed News with more than 20 examples of such videos â told BuzzFeed News that he tried multiple times to bring the videos to YouTube’s attention and that no substantive action was taken.
On September 22, Uziel sent an email to YouTube CEO Susan Wojcicki and three other Google employees (as well as FBI agents) expressing his concern about “tens of thousands of videos available on YouTube that we know are crafted to serve as eye candy for perverted, creepy adults, online predators to indulge in their child fantasies.” According to the email, which was reviewed by BuzzFeed News, Uziel included multiple screenshots of disturbing videos. Uziel also told BuzzFeed News he addressed the concerns about the videos early this fall in a Google Hangout with two Google communications staffers from the United Kingdom, and that Google expressed desire to address the situation. A YouTube spokesperson said that the company has no record of the September 22nd email but told BuzzFeed News that Uziel did email on September 13th with screenshots of offending videos. The company says it removed every video escalated by Uziel.
I’m believe Uziel more, and I even believe that the 20 examples he provided to Buzzfeed were among the ones he escalated to Google. Unless he discovered them since, why would he show them to Buzzfeed while claiming that Google had been ineffective? Both The Times and Buzzfeed claim some of these abusive videos have each netted millions of viewsâand substantial sums for their creators.
And people wonder why we don’t continue to operate a video channel there, instead opting for Vimeo (for my personal account) and Dailymotion (for Lucire).
I don’t claim either is immune from this, but they seem to want to deal with harmful content more readily, principally because they’re not subject to the culture at Google and at Facebook, which appears to be: do nothing till you get into trouble publicly.
LaQuisha St Redfern shared this link with me from The New York Times from a former Facebook employee, Sandy Parakilos, which can be summarized:
Facebookâs chief operating officer, Sheryl Sandberg, mentioned in an October interview with Axios that one of the ways the company uncovered Russian propaganda ads was by identifying that they had been purchased in rubles. Given how easy this was, it seems clear the discovery could have come much sooner than it did â a year after the election. But apparently Facebook took the same approach to this investigation as the one I observed during my tenure: react only when the press or regulators make something an issue, and avoid any changes that would hurt the business of collecting and selling data.
This behaviour is completely in line with my own experience with the two firms. Google, long-time readers may recall, libelled our websites for a week in 2013 by claiming they had malware. It was alleged that there were only two people overseeing the malware warnings, something which has since been disproved by a colleague of mine who was in Google’s employ at the time.
However, The Times alleges that YouTube monitoring of reported videos is in the hands of ‘just three unpaid volunteers’, hence they remained online.
I have some sympathy for YouTube given the volume of video that’s uploaded every second, making the site impossible to police by humans.
However, given how much the company earns off peopleâtheir advertising arm rakes in tens of thousands of millions a yearâthree unpaid volunteers is grossly negligent. If certain states’ attorneys-general had more balls, like the EU does, this could be something to investigate.
There’s also not much excuse that a company with Google’s resources didn’t put more people on the job to create algorithms to get rid of this content.
Once rid, Google needs to ensure that owners who are caught up with false positives have a real appeals’ processânot the dismal, ineffective one they had in place for Blogger in the late 2000s that, again, was only remedied on a case-by-case basis after a Reuter journalist had his blog removed. That can be done with human employees who can take an impartial look at thingsânot ones who are brainwashed into thinking that Google’s bots can never err, which is a viewpoint that many of Google’s forum volunteers possess, and are consequently blinded. Facebook’s inability to shut down fake accountsâI have alerted them to an ‘epidemic’ in 2014âhas been dealt with elsewhere, and now it’s biting them in the wake of President Trump’s election.
These businesses, which pay little tax, are clearly abusing their privilege. Since the mid-2000s, Google hasn’t been what I would consider a responsible corporate citizen, and I don’t think Facebook has ever been.
Above: We boarded the Norwegian Jewel yesterdayâthen my other half got a cruise-themed video on YouTube.
Hat tip to Punkscience for this one.
My other half and I noted that her YouTube gave her a cruise-themed video from 2013 after we boarded the Norwegian Jewel yesterday for a visit. Punkscience found this article in The Guardian (originally reported by Quartz), where Google admitted that it had been tracking Android users even when their location services were turned off. The company said it would cease to do so this month.
It’s just like Google getting busted (by me) on ignoring users’ opt-outs from customized ads, something it allegedly ceased to do when the NAI confronted them with my findings.
It’s just like Google getting busted by the Murdoch Press on hacking Iphones that had the ‘Do not track’ preference switched on, something it coincidentally ceased to do when The Wall Street Journal published its story.
There is no difference between these three incidents in 2011, 2012 and 2017. Google will breach your privacy settings: a leopard does not change its spots.
Now you know why I bought my cellphone from a Chinese vendor.
Speaking of big tech firms breaching your privacy, Ian56 found this link.
It’s why I refuse to download the Facebook appâand here’s one experiment that suggests Facebook listens in on your conversations through it.
A couple, with no cats, decided they would talk about cat food within earshot of their phone. They claim they had not searched for the term or posted about it on social media. Soon after, Facebook began serving them cat food ads.
We already know that Facebook collects advertising preferences on users even when they have switched off their ad customization, just like at Google between 2009 and 2011.
Now it appears they will gather that information by any means necessary.
This may be only one experiment, so we can’t claim it’s absolute proof, and we can’t rule out coincidence, but everything else about Facebook’s desperation to get user preferences and inflate its user numbers makes me believe that the company is doing this.
Facebook claims it can do that when you approve their app to be loaded on your phone, so the company has protected itself far better than Google on this.
Personally, I access Facebook through Firefox and cannot understand why one would need the app. If there is a speed advantage, is it worth it?
This sort of stuff has been going on for yearsâmuch of it documented on this blogâso it beggars belief that these firms are still so well regarded by the public in brand surveys. I’m not sure that in the real world we would approve of firms that plant a human spy inside your home to monitor your every word to report back to their superiors, so why do we love firms that do this to us digitally? I mean, I never heard that the KGB or Stasi were among the most-loved brands in their countries of origin.
Now that the first episode of The Grand Tour has aired, and we’re nearing the official launch of Drivetribe (November 28), we’re beginning to see just how good an investment ÂŁ160 million was for Amazon when it picked up the cast of The Goodies, I mean, Top Gear (sorry, I get those BBC shows mixed up, and they do have the same initials), along with producer Andy Wilman (who himself presented Top Gear segments many years ago, but we are now spared his nude scenes).
Essentially, you can’t do a show these days without an internet community, so what did the four men do? Create their own. They’ve put their money into Drivetribe, which has attracted an eight-figure investment from additional parties, chief among which is 21st Century Foxâthat’s right, Rupert Murdoch. Amazon’s reportedly quite happy with the arrangementâand it certainly helps boost their show.
There are already signs that Drivetribe is going to succeed as a motoring portalâsocial network, for those of us who have been playing with it. Maybe the Murdoch Press has learned from Myspace? Or, it’s put their money in, but it’s letting experts do their jobâamong whom is none other than Cate Sevilla, formerly of Buzzfeed UK, and whose blog I followed even before she arrived in the UK the good part of a decade ago. It isn’t a surprise that Cate would do well in social mediaâshe had a knack for it, even back then.
Car enthusiasts were invited to pitch their ideas for tribes some months back, recognizing that we’re not all the same. Additionally, there’s a bunch of us who work in some aspect of the industry, and looking through the tribes, we’re the ones whose ideas have been adopted. For those of you who use Autocade, there’s one linked to that very venture.
As many of you who follow this blog know, I founded Autocade in 2008, a car encyclopĂŠdia that wouldn’t have the fictions of Wikipedia (or ‘Wikiality’, as Stephen Colbert calls it). Eventually, I succumbed to modern marketing trends and very lately started a Facebook page on it, at least to post some behind-the-scenes thinking and publicity photos. While it proved all right, my blog posts were here and things were all over the place.
When I first proposed doing a Drivetribe tribe many months ago, I centred it around the marketing of cars, and the result, the Global Motorshow, can be found here. And now that it’s started, it’s become clear that I can put all the content in one place and have it appreciated by other motorheads. In a week and a half itâs grown to about a third of the following of the Facebook page, and Drivetribe hasn’t even officially launched yet. Those members are either other tribe leaders or those who signed up early on. The question must be asked: why on earth would I bother continuing with Facebook?
In addition to Cate, Drivetribe is not faceless. The support crew respond, and there are humans working here. I’m impressed with how quickly they get back to us, and how the site is reasonably robust. On all these points, Drivetribe is the opposite of Facebook.
Granted, I don’t know the other members there, and some I only know through reputation. But then I didn’t know a lot of the people I now find familiar on Facebook car groups. Nor did I know the people on Vox back in 2006, or some of the folks at Blogcozy in 2016. Communities build up, often thanks to common interests, and here’s one that already has a massive online community ready to flock to it. Having three celebrities helps, too, and all three Grand Tour presenters post to the site.
If you’re interested, the scope of the Global Motorshow (originally without the definite article, but when I saw the GM initials in the icon, I rethought it) is a bit wider than Autocade. I thought it might be fun to post some of the marketing materials we come across, the odd industry analyses that have appeared at this blog (updated in some cases), and even commercial vehicles, which arenât part of Autocade. I’ve chosen to keep the tribe public, so anyone can post if they find something interesting. Let’s hope Drivetribe can keep the spammers at bay: something that the old Vox.com failed to do, and Facebook is desperately failing to do now as well.
Come November 28, we’ll know just how good things are looking, but I’m erring on the side of the positiveâsomething I was not prepared to do for sites such as Ello or Google Plus.
You’ve run for office, Jack. What is your favourite political speech? Something from MLK? JFK in Berlin?
No, it was a completely fictional one, from the minds of Antony Jay and Jonathan Lynn:
Iâm a good European. I believe in Europe. I believe in the European ideal! Never again shall we repeat the bloodshed of two world wars. Europe is here to stay.
But this does not mean that we have to bow the knee to every directive from every bureaucratic Bonaparte in Brussels. We are a sovereign nation still and proud of it.
We have made enough concessions to the European commissar for agriculture. And when I say commissar, I use the word advisedly. We have swallowed the wine lake, we have swallowed the butter mountain, we have watched our French friends beating up British lorry drivers carrying good British lamb to the French public. We have bowed and scraped, doffed our caps, tugged our forelocks and turned the other cheek. But I say enough is enough!
The Europeans have gone too far. They are now threatening the British sausage. They want to standardize it, by which they mean theyâll force the British people to eat salami and bratwurst and other garlic-ridden greasy foods that are totally alien to the British way of life.
Do you want to eat salami for breakfast with your egg and bacon? I donât. And I wonât!
Theyâve turned our pints into litres and our yards into metres, we gave up the tanner and the threepenny bit, the two bob and the half-crown. But they cannot and will not destroy the British sausage! Not while Iâm here.
In the words of Martin Luther: Here I stand, I can do no other.
âParty Games’ is one of the most instructive Yes, Minister episodes ever. Thanks to this incident on Fox News for inspiring this post.
Iâm a good European. I believe in Europe. I believe in the European ideal! Never again shall we repeat the bloodshed of two world wars. Europe is here to stay.