I’m thoroughly enjoying Eric Karjaluoto’s Speak Human, which could well be a marketing handbook for the 2010s. Current (the references are up to date as of October 2009), Eric looks at how small businesses can do better than the big firms for numerous reasons: (a) fewer layers of decision-making; (b) the ability to engage and […]
Category: branding
Brand strategy, the practice of branding, identity, brand equity and related matters.
A new book on nation branding
I still need to get a few book reviews up, and here’s a good one to begin 2010 on. Nation Branding: Concepts and Country Perspectives, edited by Nishit Kumar and Anil Varma and published by ICFAI Press, is a very complete book giving a snapshot of the discipline’s practice in the late 2000s. There are […]