Preparing for one of my Swedish speeches, I came across this, which I delivered in India in December 2008: If you ever get to read Michael Lewis’s writings about the US financial industry, you’ll learn that a lot of people within there do not know what they are doing or why they are doing it. […]
Category: branding
Brand strategy, the practice of branding, identity, brand equity and related matters.
Medinge announces seventh annual Brands with a Conscience awards
The Medinge Group has announced the 2010 Brands with a Conscience winners, and we’ll be presenting the awards at the end of the month in Paris. The release is below. Can you believe we’ve done this for seven years now? I was particularly stoked about the awards going to Selco and Muna Abu […]
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As the 2010s dawn, there’s a vacuum on the internet
Rick Klau’s action today in restoring Vincent’s Social Media Consortium blog got me putting things into perspective. We know sites like Blogger and Vox are free, but what happens when they fail? Vox, the Six Apart blogging service, had been where I had put my personal posts—as well as a bunch of private […]
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Eric Karjaluoto, speaking human
I’m thoroughly enjoying Eric Karjaluoto’s Speak Human, which could well be a marketing handbook for the 2010s. Current (the references are up to date as of October 2009), Eric looks at how small businesses can do better than the big firms for numerous reasons: (a) fewer layers of decision-making; (b) the ability to engage and […]
A new book on nation branding
I still need to get a few book reviews up, and here’s a good one to begin 2010 on. Nation Branding: Concepts and Country Perspectives, edited by Nishit Kumar and Anil Varma and published by ICFAI Press, is a very complete book giving a snapshot of the discipline’s practice in the late 2000s. There are […]