Chevrolet doesn’t understand branding

After the chaps at Autocar began following me on Twitter yesterday—after all, I had been reading the magazine since it was part of the Ministry of Magazines, in the post-Iliffe days—I noticed a Tweet about Chevrolet asking its dealers to not refer to the brand as Chevy.    What?    According to Autocar: A leaked […]

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Volvo Cars, a unit of Zhejiang Geely Holding Group Co.

I haven’t missed the sale of Volvo to Geely, but it wasn’t as momentous as the rebirth of Saab. We knew the deal was coming and the rest were formalities.    The company has said there will be no Geelys badged as Volvos and vice versa. It recognizes the Volvo brand is too valuable to […]

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The rise of the city brand

I don’t have the other writers’ permission to show their side of this Facebook dialogue, but we had been chatting about growing the creative clusters here in Wellington as one of my mayoral policies.    I wrote: Mostly by focusing on growing creative clusters and taking a bigger slice of the cake. So it is […]

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Trading identities in the personal branding space

The day the current mayor, Kerry Prendergast, announced her intention to stand for a fourth term, I was asked by a few media colleagues what I thought. The wittiest reply I gave to Salient, as it was an email interview, and I seem to be cheekier in writing than I am in speaking. I won’t […]

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Saab promises new generation of cars will have original DNA

Rumour has it that the new Saab—a small car (finally)—will resemble the ur-Saab, the 92. In fact, inside Saab, it has the codename 92.    Where have I heard this one before? I know. Stefan Engeseth’s Detective Marketing, 2001 edition. And from what I understand, since in 1999 I could not read much Swedish, it […]

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Beyond Branding Blog removed from Blogger today

As of tonight, the Beyond Branding Blog, where I first cut my teeth blogging, is no more.    The posts are still there, but no further comments can be entered on to the site. The nearly four years of posts remain as an archive of some of our branding thought of that period.    The […]

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Wellington wants free wifi

While I’ve been a LinkedIn member for many years—my LinkedIn ID has six digits, which gives you an idea of how long ago—I have to confess that I did not browse the brilliant Wellington, New Zealand group till quite recently.    And free wifi is being talked up there, too, as something Wellingtonians genuinely want. […]

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Toyota’s troubles stem from forgetting its principles

I was surprised to learn that Toyota still has not issued a worldwide recall of its troublesome Prius NHW30 model, even though one had gone out in New Zealand.    In layman’s terms, the brakes allegedly don’t work when you want them to. In more complex terms, the software has trouble distinguishing between different types […]

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When Facebook robs you of having a profile pic

I will have more from my Swedish and French tour soon, but I will say that I had a marvellous time in Malmö and Lund on my first day in Sweden (especially getting a feel for Lund’s environmental programmes), Kristianstad and Hassleholm on my second, and on my return to Stockholm. A big-up to Stefan […]

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Learned misbehaviours

Preparing for one of my Swedish speeches, I came across this, which I delivered in India in December 2008: If you ever get to read Michael Lewis’s writings about the US financial industry, you’ll learn that a lot of people within there do not know what they are doing or why they are doing it. […]

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