A few thoughts about Twitter from the last 24 hours, other than ‘Please leave grown-up discussions to grown-ups’: (a) it’s probably not a smart idea to get aggro (about a joke you don’t understand because you aren’t familiar with the culture) from your company’s account, especially when you don’t have a leg to stand on; (b) deleting your side of the conversation might be good if your boss ever checks, although on my end ‘replying to [your company name]’ is still there for all to see; and (c) if your job is ‘Chief Marketing Officer’ then it may pay to know that marketing is about understanding your audiences (including their culture), not about signalling that your workplace hires incompetently and division must rule the roost.
I’m not petty enough to name names (I’ve forgotten the person but I remember the company), but it was a reminder why Twitter has jumped the shark when some folks get so caught up in their insular worlds that opposing viewpoints must be shouted down. (And when that fails, to stalk the account and start a new thread.)
The crazy thing is, not only did this other Tweeter miss the joke that any Brit born, well, postwar would have got, I actually agreed with him politically and said so (rule number one in marketing: find common ground with your audience). Nevertheless, he decided to claim that I accused Britons of being racist (why would I accuse the entirety of my own nation—I am a dual national—of being racist? It’s nowhere in the exchange) among other things. That by hashtagging #dontmentionthewar in an attempt to explain that Euroscepticism has been part of British humour for decades meant that I was ‘obsessed by war’. Guess he never saw The Italian Job, either, and clearly missed when Fawlty Towers was voted the UK’s top sitcom. I also imagine him being very offended by this, but it only works because of the preconceived notions we have about ‘the Germans’:
The mostly British audience found it funny. Why? Because of a shared cultural heritage. There’s no shame in not getting it, just don’t get upset when others reference it.
It’s the classic ploy of ignoring the core message, getting angry for the sake of it, and when one doesn’t have anything to go on, to attack the messenger. I see enough of that on Facebook, and it’s a real shame that this is what a discussion looks like on Twitter for some people.
I need to get over my Schadenfreude as I watched this person stumble in a vain attempt to gain some ground, but sometimes people keep digging and digging. And I don’t even like watching accident scenes on the motorway.
And I really need to learn to mute those incapable of sticking to the facts—I can handle some situations where you get caught up in your emotions (we’re all guilty of this), but you shouldn’t be blinded by them.
What I do know full well now is that there is one firm out there with a marketing exec who fictionalizes what you said, and it makes you wonder if this is the way this firm behaves when there is a normal commercial dispute. Which might be the opposite to what the firm wished.
As one of my old law professors once said (I’m going to name-drop: it was the Rt Hon Prof Sir Geoffrey Palmer, KCMG, AC, QC, PC), ‘The more lawyers there are, the more poor lawyers there are.’ It’s always been the same in marketing: the more marketers there are, the more poor marketers there are. And God help those firms that let the latter have the keys to the corporate Twitter account.
I enjoyed that public law class with Prof Palmer, and I wish I could remember other direct quotations he made. (I remember various facts, just not sentences verbatim like that one—then again I don’t have the public law expertise of the brilliant Dr Caroline Morris, who sat behind me when we were undergrads.)
It’s still very civil on Mastodon, and one of the Tooters that I communicate with is an ex-Tweeter whose account was suspended. I followed that account and there was never anything, to my knowledge, that violated the TOS on it. But Twitter seems to be far harder to gauge in 2019–20 on just what will get you shut down. Guess it could happen any time to anyone. Shall we expect more in their election year? Be careful when commenting on US politics: it mightn’t be other Tweeters you need to worry about. And they could protect bots before they protect you.
Since I haven’t Instagrammed for ages—I think I only had one round of posting in mid-January—here’s how the sun looked to the west of my office. I am told the Canberra fires have done this. Canberra is some 2,300 km away. For my US readers, this is like saying a fire in Dallas has affected the sunlight in New York City.
I’ve had a big life change, and I think that’s why Instagramming has suddenly left my routine. I miss some of the contact, and some dear friends message me there, knowing that doing so on Facebook makes no sense. I did give the impression to one person, and I publicly apologize to her, that I stopped Instagramming because the company is owned by Facebook, but the fact is I’ve done my screen time for the day and I’ve no desire to check my phone and play with a buggy app. Looks like seven years (late 2012 to the beginning of 2020) was what it took for me to be Instagrammed out, shorter than Facebook, where it took 10 (2007 to 2017).
It’s been nearly one week with the new Meizu M6 Note.
It’s the “international” model, which means it’s not Chinese-spec, and there was no way to turn it into a Chinese one.
One observation is that the international one is far buggier than the Chinese one. Either that, or Android 7 is far buggier than Android 5.
For instance, if I leave my old phone as a USB media device, it would stay on that mode. The new one will always change by itself to ‘charge only’, meaning each time I plug it into USB, I now have to waste time doing an extra step.
Secondly, there’s no drive assistant on the new phone, which may have been a Chinese-only feature. I guess they don’t know we have cars outside China.
I’ve mentioned the app shortcomings in an earlier post.
But here’s one that I doubt is related to the Chineseness of my phone: Instagram simply performs better on the old phone than on the new. A Meizu M2 Note on an old Flyme (on top of Android 5) running a version of Instagram that dates back seven or eight months uploads smoother videos than a Meizu M6 Note on the latest Flyme (atop Android 7) running the latest Instagram.
The issue then is: is it the phone, the OS, or the app that’s to blame?
My first clue was my attempts at uploading a haka performed at my primary school. It took nine attempts before Instagram made one publicly visible, a bug going back some time.
When it did upload, I noticed it was clunky as it advanced.
I uploaded it again today on the old phone and there were no issues. It worked first time.
Now, the two are on different aspect ratios so you might think you’re not comparing apples with apples. How about these two videos? Again, Android 7 required repeated attempts before Instagram would make the video public. Things worked fine with the older phone.
Anyone know why it’s far, far worse as the technology gets newer? Like servers, which are much harder to manage now, or banks, where cheques take five to seven times longer to clear than in the 1970s, technology seems to be going backwards at the moment.
A rebrand should be done with consultation, and that should be factored in to any decision-making. In the 2010s, it should consider out-of-the-box suggestions, especially in an increasingly cluttered market-place. It should be launched internally first, then externally. A new logo would surface after months of exhaustive design work. The result should be something distinctive and meaningful that resonates with all audiences.
Meanwhile, here’s one done by my Alma Mater amongst false claims, poor analyses, and considerable opposition, with the resulting logo appearing a mere week after the powers-that-be voted to ignore the feedback. In branding circles, any professional will tell you that there’s no way a logo can appear that quickly—unless, of course, Victoria University of Wellington had no inclination to listen to any of its audiences during its “feedback” process. But then, maybe this was done in a hurry:
The result is flawed and lacks quality. Without even getting into the symbol or the typography, the hurried nature of this design is evident with the margin: the text is neither optically nor mathematically aligned, and accurately reflects the lack of consideration that this rebrand has followed. The one symbol I like, the ceremonial crest, does away with the type, and judging from the above, it’s just as well.
I like change, and my businesses have thrived on it. But this left much to be desired from the moment we got wind of it. It supplants a name sourced from Queen Victoria with the name of an even older, white, male historical figure, creates confusion with at least three universities that share its initials if it is to be abbreviated UoW (Woollongong, Wah, Winchester; meanwhile the University of Washington is UW), and offers little by way of differentiation.
Yes, there are other Victoria Universities out there. To me that’s a case of sticking with the name and marketing it more cleverly to be the dominant one—and forcing others to retrench. Where did the Kiwi desire to be number one go? Actually, how bad was the confusion, as, on the evidence, I’m unconvinced.
If it’s about attracting foreign students, then alumnus Callum Osborne’s suggestion of Victoria University of New Zealand is one example to trade on the nation brand, which rates highly.
There were many ways this could have gone, and at each turn amateurism and defeatism appeared, at least to my eyes, to be the themes. #UnWell
