I know Wikipedia is full of fiction, so what’s one more? I know, you’re thinking: why don’t you stop moaning and go and fix it if it’s such a big deal? First up, for once I actually did try, as I thought the deletion of a sentence would be easy enough. But the […]
Tag: integrity
The religiosity of the superbrands
Another friend asked the Windows laptop v. Macbook question on her Facebook today. You can predict what happens next. The cult came by. As with the last time a friend asked the same question. The cult always comes and proclaims the superiority of the Apple Macintosh. And it is a blinding proclamation, of […]
The Murdoch apology does not let us off the hook
Above is Rupert Murdoch’s apology for the actions of the News of the World, to run in the UK in the wake of the resignations of Rebekah Brooks and Les Hinton. They’re great words, and they’re straight out of the PR 101 playbook. Some might say they’re a trifle too late, as was […]
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What we need from leaders in the new decade: creativity leads the list
My friend and colleague at the Medinge Group, Ava Hakim, passed on a few papers from her day job at IBM. The first is the latest edition of a biennial global CEO survey, while the second asks the next generation of leaders—Generation Y. The aim: to find out what these groups think about the challenges […]
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Beyond Branding Blog removed from Blogger today
As of tonight, the Beyond Branding Blog, where I first cut my teeth blogging, is no more. The posts are still there, but no further comments can be entered on to the site. The nearly four years of posts remain as an archive of some of our branding thought of that period. The […]
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