I am going to give ourselves a pat on the back over the last few years of redesigns and site developments, helped to no small degree by getting all our sites off AWS (Amazon Web Services), which must be the most disempowering, retrograde set-up for hosting I have encountered in 30-plus years of working in […]
Read More… from Six refreshed or brand-new company websites since 2021
In the editorial to one of our print publications—not yet at liberty to say which—I show a 2004 cover of Lucire featuring Jennifer Siebel inset in the text. It got me thinking how, when I first designed the cover, with Jon Moe’s photograph, I was aiming for a classical timelessness. Now nearly 20 years on—in […]
One thing that marketing teaches you is that you need to have a market orientation: put yourselves in the shoes of the consumer and figure out what they want, rather than force something on them. And one thing that leadership teaches you is owning up to when you’ve got it wrong, and making the necessary […]