Jaguar Type 00 concept in purple, shown directly on the side.

Luxury Facts on the Jaguar rebrand (featuring Cristián Saracco and me)

Jaguar Type 00 concept in purple, shown directly on the side.

A nice way to conclude 2024: my name in a real article by a real journalist with quotations attributed to me that are actually by me. I’m so grateful to Tejashee Kashyap and Luxury Facts for interviewing me and my friend Dr Cristián Saracco, and to our friend Philippe Mihailovich for connecting Tejashee and me […]

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The new Jaguar

'Create exuberant' on a colourful image featuring four people dressed in yellow, orange, red and magenta.

Originally published on my friend and international branding guru Stanley Moss’s blogs, What Is a Brand? and Endless Road, as he requested this piece.     Jaguar Land Rover announced some time back that it didn’t see Land Rover as a brand any more. It would rather we think of Defender and Discovery as brands, […]

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The designer’s quest for timelessness

In the editorial to one of our print publications—not yet at liberty to say which—I show a 2004 cover of Lucire featuring Jennifer Siebel inset in the text. It got me thinking how, when I first designed the cover, with Jon Moe’s photograph, I was aiming for a classical timelessness. Now nearly 20 years on—in […]

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The history of the ITC white Jaguar Mk I, recovered

  In a Mastodon conversation, Andrew Ryan (well known to many car aficionados as ‘The Car Factoids’) reminded me of the infamous ITC white Jag—the Jaguar Mk I that plunges into a quarry, originally filmed for The Baron. I wanted to share with him a page to which I had contributed that included all the […]

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Johnny Foreigner might be better at running a car company in Shanghai

As I made links for the last post, I noticed there were a lot of comments on AROnline about the replacement for the Roewe 750, the Chinese car that is based on the old Rover 75.    The replacement will be on the Opel Insignia platform, owned by GM. It’s been followed by a lot […]

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