Catfished on Facebook? That’s OK, too, they’re there to provide the tools

I don’t particularly have it in for Google and Facebook. I’m only pointing out the obvious: if you say your policy is x, or your product is y, then don’t deliver us z. Put it into non-electronic terms: if you sell me a car and I put it into first gear, and it instead reverses, […]

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I might not have Facebook, but I do speak Ebonics

Forty-nine hours and counting, which makes it the beginning of day three without Facebook.    I didn’t really need it yesterday, so there’s something to be said about habits breaking after a couple of days. However, for work, I have needed to go on there: while Sopheak is covering for me as far as Lucire’s […]

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What Is a Brand? Well, there is one we’ve relaunched …

  My good friend and colleague Stanley Moss has written a new book, What Is a Brand?, which provokes some thought on the question in the title.    Those who know Stanley and have followed his work know that each year, he issues a Brand Letter, which closes with various definitions of branding.    If […]

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Finishing off 2011 with the most fun radio interview I have ever done

Photo by Xavier Collin/Snapstar Live Friday morning’s interview with Sonia Sly on Kiwi Summer was the most fun I have ever had on radio.    Radio New Zealand National was the most fair and balanced medium I dealt with when running for Mayor of Wellington in 2010, and I was glad that Sonia thought of […]

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