Danjaq LLC/United Artists Time for another podcast, this time with a Scottish theme. I touch upon how fortunate we are here in Aotearoa to be able to go to the ballet or expos, and, of course, on the US elections (thanks to those who checked out my last podcast entry, which had a record 31 […]
Tag: Thomas Gad
Trading identities in the 2010s: when corporate branding and personal branding adopt each other’s methods
Above: Brand Kate Moss was probably seen by more people when the model collaborated with Topshop. In 1999, the late Wally Olins sent me his book, Trading Identities: Why Countries and Companies are Taking on Each Other’s Roles, a fine read published by the Foreign Policy Centre that argued that countries were trying to look […]
Farewell to Thomas Gad: a friend, a colleague, and a uniter
Tonight, I had the sad and solemn duty to announce publicly the passing of my friend Thomas Gad. I’m still waiting for someone to come out and tell me that I have been severely pranked. Thomas was the founder of what we now call Medinge Group. After working for 17 years at Grey […]
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What Is a Brand? Well, there is one we’ve relaunched …
My good friend and colleague Stanley Moss has written a new book, What Is a Brand?, which provokes some thought on the question in the title. Those who know Stanley and have followed his work know that each year, he issues a Brand Letter, which closes with various definitions of branding. If there’s […]
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