Twenty years ago, the United Nations Environment Programme and Lucire announced their partnership. I look back at how the arrangement came about in 2002–3. At the time, it was unheard of for a mainstream fashion title to make this sort of a commitment to sustainability, but I felt we couldn’t afford not to. Even […]
Category: marketing
More general posts about the world of marketing, advertising and sales.
A new website goes up—and Yandex beats them all
Authentically You, a life and career coaching business in Wellington, New Zealand, has just launched. We’ve had a hand in the design and website development (where it had to be Wordpress and easy to manage), and it’s also been our task to get it on to the search engines. I was very surprised that […]
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Should I link back an “AI” or LLM-authored splog? I vote no
This was an incredibly interesting trackback in the queue for this blog: an LLM-authored summary about a blog post of mine, linking back to it. It’s better than a spun article to read, but at the end of the day, it’s not something I want to give oxygen to by allowing the trackback […]
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From a marketing perspective, the coronation was out of sync
Market orientation suggests that you should base your marketing on what the client wants. In basic terms, put yourself in the customer’s shoes. There are plenty of studies that back this up, beginning roughly when the 1970s became the 1980s. So if the British people are going through a cost-of-living crisis, then it would pay […]
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Reach out if you need a business mentor
I’ve served with Business Mentors New Zealand for 17 years. It might be time to depart, after my present client. This has always been a voluntary role and bless all those who have given their time, and continue to give their time, to business people around the country. I have made two real friends over […]
Ford means nothing at all
I followed a Ford Ranger today and felt nothing. This isn’t as strange as it sounds. Ford has become a truck company here, too, and there’s nothing about the blue oval that stirs the soul any more. Mustangs are rare, and Ford—which once democratized flash—doesn’t have the brand equity that it used to. Never mind […]
‘No more black spots’ is music to the white supremacist
A message I sent to the former Vodafone New Zealand: Everything is OK except the messages you’re promoting! I know you’ve already heard the feedback that you share your name with a white supremacist organization, and you shrugged it off. OK, maybe we can put this down to a marketing company that didn’t do […]
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The tech’s been captured by the bad actors and we haven’t caught up
Dr Sean Munger’s blog post today about an east Asian model’s face being used by scammers is excellent, and his final paragraph is spot on. I won’t spoil it, as it’s worth your time getting there, but I will provide his Mastodon post on it. I responded to Sean with: ‘I must have […]
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The original (and shortest-lived) look to this website in 2002
When I said this was the third template for this site yesterday, I was wrong. There was one more at the very start, thanks to the Wayback Machine at the Internet Archive, making 2023’s new look the fourth. In September 2002, very soon after I acquired the jackyan.com domain around the time of my 30th […]
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Autocade reaches 31 million page views
It took four months but Autocade’s finally at 31 million page views, having made it to 3,352,136 this morning (April 2). That smaller number is the page views since the program was reinstalled last year. Add that to the last recorded total before the reinstallation of 27,647,011, and you have 30,999,147. At c. 10,000 […]