Originally noted at NewTumbl, this is the sort of stuff that can annoy me in films. This is a scene from Rocketman, where Elton John (Taron Egerton) arrives at the Troubador in Los Angeles in 1970. Car people, spot the problems. If you’re like me, you’re going: Elton’s in a 1978 Lincoln Continental […]
Tag: Chevrolet
Brand, sub-brand or model? China’s getting into a confusing phase
The Dongfeng Aeolus AX7. But just where does Aeolus sit when it comes to indexing in Autocade? This is something that might have to come out in the wash, and it might take years. I think we can all agree that Ssangyong is a marque or a make, and Korando is a model. Never […]
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Could this happen one day at GM?
The MG line-up in New Zealand. Could it be part of a bigger portfolio of brands later this decade? In the context of what has happened with Holden, and Peter Hanenberger’s thoughts on the direction of GM, I wonder how far away we are from seeing these headlines: Cash-strapped GM sells passenger car brands to […]
Peter Hanenberger’s unintended post mortem of Holden
The 2009 Chevrolet Caprice SS, sold in the Middle East but made in Australia. I came across a 2017 interview with former Holden chairman Peter Hanenberger, who was in charge when the company had its last number-one sales’ position in Australia. His words are prescient and everything he said then still applies today. He […]
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Flip-flop again: GM deems Chevrolet Europe strategy a failure
GM has changed its mind again: Chevrolet will not be its global brand. The strategy, where Daewoo was rebadged Chevrolet in western Europe at the beginning of the century, has been deemed a failure, and GM will withdraw its core Korean-made models such as the Spark, Aveo, Cruze and Malibu, by 2015. It will […]
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Chevrolet’s new Malibu might still look like a Daewoo
I took a few digs at the forthcoming Chevrolet Malibu on my Facebook yesterday. First: a few things GM got right. It’s right to put this on a global platform—in this case, the Opel Insignia‘s. It’s also right to make it a world car of sorts, where it can be sold globally with […]
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It’s ‘Chevy’—even President Obama says so
Dear Chevrolet: even your own nation’s president calls the brand ‘Chevy’: You might want to rethink that memo. You may also like A whinge about whinging Volkswagen’s scandal won’t spread to other German car groups How can we help those fooled into believing what their local brands are? Johnny Foreigner might be better at running […]