Time for another podcast, this time with a Scottish theme. I touch upon how fortunate we are here in Aotearoa to be able to go to the ballet or expos, and, of course, on the US elections (thanks to those who checked out my last podcast entry, which had a record 31 playsâsure beats the single digits!). That leads on to a discussion about A. G. Barr, Richard Madden, and Sir Sean Connery, who never said, ‘The name’s Bond, James Bond.’
Every now and then, the Harvard Business Review comes up with some gems. This video, from Anna Tavis, head of talent and development at Brown Brothers Harriman, says that global experience is more important than education if you wish to be successful in business.
She also hints at the importance of differentiation, which I often apply to brands. Since many of us have created personal brands to some degree or another, in a world where MBAs are a dime a dozen, what extra attribute do you offer? What is your differentiating factor?
Leadership, too, comes from having that international edge: if you have an understanding across cultures, you are more open to best practices from all sources, rather than relying on insular thinking. Too many organizations slip on this front: they see their main competitor as the next biggest city in their own country, for instance, when there’s not much excuse, in an interconnected world, to not set (or exceed) a benchmark with the best in the world.
The day the current mayor, Kerry Prendergast, announced her intention to stand for a fourth term, I was asked by a few media colleagues what I thought. The wittiest reply I gave to Salient, as it was an email interview, and I seem to be cheekier in writing than I am in speaking. I wonât spoil it yet, but letâs just say one learns an awful lot from television.
This morning was a very good start to the day, giving a guest lecture at my Alma Mater, Victoria University, thanks to my friend Helen Baxter, who has begun teaching there. In fact, I taught out of the same building in 2000 when the campus was shared with Massey University, and the A on the front was not mounted backwards (typography students must have taken note by now).
One thing I hit upon, and I donât think I have shared with readers, is the concept of personal branding taking on corporate behaviours. We know that corporations and countries have been swapping roles a bit in the 1990s (Wally Olins wrote a book on it, called Trading Identities), but I donât think it has been properly addressed at the personal sphere (corrections welcome).
We have corporations trying to look mean and responsive, and speak with a personal voiceâthe One principles that Stefan Engeseth has talked about, and the idea of one-to-one from Christian Grönroos. They are trying to look like individuals, so the person in charge of the Tweetstream is the âvoiceâ of the organization.
Meanwhile, people are becoming aware of branding themselves, of differentiating who they are, and finding the right things to align with in order to make themselves employable. Of course, such efforts must still remain authentic, as we can see through the spin, but it would not surprise me if the nascent ideas of personal branding in the 1990s become formalized in to whole courses on personal brand management.
I refer not just to styling, of course, but making sure embarrassing stuff is taken off Facebook (I believe my words were along the lines of, âBy all means, party and show youâre human. But photos of you doing a powerchuck: maybe notâ), of figuring out what your vision is from a very early stage, of engaging with your audiences, and, if I may be so bold, living your brand as part of living your life.
The cynic in me recognizes that last phrase sounds dodgy because it cheapens the whole experience of life into a brand event, which is not precisely what I mean. But it is important to have some idea of a personal direction in mind and doing things that are compatible with that. This is, in some respects, no different to some of the self-help claptrap out there, explained in corporate branding language as opposed to spiritual fulfilment.
However, itâs not altogether a bad way to think. Iâm willing to bet some of us have done exactly this, perhaps unconsciously or informally. We all have some purpose, some raison dâĂȘtre, and whether we like thinking about it in branding terms or some other method is up to us. Brand, at least, provides a framework and some boxes to tick, and if they help people get a personal advantage and get the job of their dreams, then why not?
Note to self: Keeley Hawes jokes work a lot better with heaps of Brits or Anglophiles in the room.
I will have more from my Swedish and French tour soon, but I will say that I had a marvellous time in Malmö and Lund on my first day in Sweden (especially getting a feel for Lundâs environmental programmes), Kristianstad and Hassleholm on my second, and on my return to Stockholm. A big-up to Stefan Engeseth and all the marketing and theatre groups who made me feel like a visiting dignitary. Paris, from where I write, has been wonderful to me once again, and it was wonderful joining my colleagues at the Medinge Group for Brands with a Conscience 2010.
I also owe Facebook visitors an explanation on why I do not have a profile picture. The simple answer is that Facebook does not work, and I guess no one at Facebook has tested the software. Again.
I select a photo from my album, right? The link I use is the one below:
Then, presumably, I choose the photograph I want:
I then ask Facebook to make this my profile picture with the link down the bottom right:
To which Facebook confirms my choice:
Only thing is, this doesnât work. Hereâs Facebookâs response to that confirmation:
Not particularly useful. Sure enough, it removed my prior photograph and this is what I see:
We have become so used to using Facebook as our badges or masks, showing the world who we are. The inability to do something that everyone else can makes one feel very incomplete. In some cases, we feel Facebook is an extension of our personal brands.
Speaking of disability, Pete tells me that if one uses Opera, one cannot post or comment on Vox. Why am I not surprised?