Have you driven a Ford … lately? Probably not

Ford’s Brazilian line-up, 2021. Once upon a time, there were locally developed Corcels and Mavericks; even the EcoSport was a Brazilian development. Today, it’s Mustang, a couple of trucks, and a rebadged Chinese crossover.   We heard a lot about the demise of Holden as GM retreats from continents at a time, seemingly in a […]

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The founder’s image is tied to the business—or, why Elon Musk shouldn’t call someone a pædophile

I have often said that each new technology often goes downhill when unsavoury parts of our society get to it. Email was fine before spammers, Wikipedia was fine without sociopaths, Blogger was fine without Google ownership, and Google was fine without an NYSE listing.    But what does one make of Twitter? Once upon a […]

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Why the next Holden Commodore will have a traditional boot

Above: The Holden Commodore SS-V, facing its last year of manufacture. The current wisdom appears to be that when the Holden Commodore VF leaves production in 2017, it’ll be replaced by the liftback version of the Opel Insignia B. After all, the only big sedan Ford Australia’s offering in place of the now-defunct Falcon is […]

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Thinking to the future as Lucire turns 15

I’ve written so many editorials about Lucire’s history for our various anniversaries that now we’ve turned 15, I feel like I’d just be going over old ground. Again. I’d do it maybe for the 20th or 21st, but the story has been told online and in print many times.    But 15 is a bit […]

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