Above: Brand Kate Moss was probably seen by more people when the model collaborated with Topshop. In 1999, the late Wally Olins sent me his book, Trading Identities: Why Countries and Companies are Taking on Each Other’s Roles, a fine read published by the Foreign Policy Centre that argued that countries were trying to look […]
Tag: Wally Olins
Google collects more enemies—we haven’t been critical enough of it
My complaints about Google over the years—and the battles I’ve had with them between 2009 and 2014—are a matter of record on this blog. It appears that Google has been making enemies who are much more important than me, and in this blog post I don’t mean the European Union, who found that the big […]
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How can we help those fooled into believing what their local brands are?
How interesting to see a silly Tweet of mine make the Murdoch Press and lead an opinion column—I’m told it even hit the news.com.au home page. It’s a very old joke that I’ve told since 2002, when I walked along Bay Road in Kilbirnie and saw a locksmith sign in Futura. Back then, Dick […]
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Trading identities in the personal branding space
The day the current mayor, Kerry Prendergast, announced her intention to stand for a fourth term, I was asked by a few media colleagues what I thought. The wittiest reply I gave to Salient, as it was an email interview, and I seem to be cheekier in writing than I am in speaking. I won’t […]
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