Spotted on the Lucire website today, an advertisement for Consumer magazine. It’s a Flash animation, suggesting that not all car insurance policies are perfect. The opening frame shows a car with oversized coins for wheels, and the wheels shrink to a more standard size at the end of the animation. The copy reads, […]
Tag: publishing
The “next Google” has to save the web
Spotted on Tumblr yesterday, via Dave Sparks: ‘Why Facebook Browsing Annihilates Web Browsing’, on the Fast Company blogs. The intro pretty much summarizes the whole piece: Recent research suggests that Facebook is overtaking search engines in terms of “time spent” on the web. Want to see where the trendline is heading? Take a look […]
Happy birthday, Lucire
Above The first issue of Lucire in 1997. Below right Lucire’s first iPad cover. [Cross-posted at Lucire] An hour ago, we turned 13. Normally this wouldn’t have merited much of a mention, since 13’s not the sort of number people tend to celebrate. But I happened to be up, after a long day catching up […]
How easily they give up
I love how ‘Capital Day’ is always fun in The Dominion Post: you can’t believe the mileage I got out of its story implying that I could fix Wellington’s weather earlier this year with a fluxcapacitor. I even think it got me a few votes from people who didn’t see the irony (or the impossibility). […]
If you are on Chrome, it won’t let you see this
Ever since I began blogging a bit more regularly here (upping it to my usual frequency?) Twitter friends have been telling me that they cannot read these entries because there is a malware warning. What they have in common: they are all using Chrome. I wanted to try Chrome out again (I had […]
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Explaining to Lucire readers about my political ads
[Cross-posted at Lucire] New Zealand readers will be seeing a few advertisements around this site relating to the local body election in Wellington. And perhaps, thanks to programming not always being precise, a few more readers outside New Zealand will notice them, too, although we have targeted them for this country alone. I think it’s […]
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Yay for ‘None of the above’!
You have to love the thinking behind the local newspaper in Wellington when it comes to the mayoral election. We have five people shown here in their poll, one of whom (Councillor Foster) hasn’t declared his candidacy. Spot anyone who’s missing? I’m very glad to say ‘None of the above’ is leading at […]
Eric Karjaluoto begins giving away his Speak Human book
A few authors—and not crappy ones, but those who have proven they can sell books—have resorted to giving them away online. Stefan Engeseth gave away his The Fall of PR and the Rise of Advertising online at the time of launch, while I received word that Eric Karjaluoto is now doing the same today. […]
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Beyond Branding Blog removed from Blogger today
As of tonight, the Beyond Branding Blog, where I first cut my teeth blogging, is no more. The posts are still there, but no further comments can be entered on to the site. The nearly four years of posts remain as an archive of some of our branding thought of that period. The […]
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